hi

The World is Flat

Spring 2008- Welcome Back and Welcome to HPED652

Hello guys,

Welcome back! Here is the session for your SBJ critique posting. Please feel free to email me if you have any questions. Please also follow the example below:

Joe Gironda said...

[Week 1]"New NHL uniforms ready to wear"
V-9, I-37, P-6

This particular article discusses another of Reebok's innovations in the world of professional hockey. As mentioned by a previous user - the article specifically outlines the new "Edge" uniform system and the benefit these jerseys and pants will provide for the NHL players.

Along with promising better protection and improved moisture-management, Reebok also claims the uniforms will mean less fatigue for the players.

The article also mentions that about half of the teams in the NHL have already practiced in the new jerseys, whereas the entire league will be in the uniforms for next season.

The overall look of the uniform is excellent, as it not only claims better protection and moisture-management, but also creats a tighter jersey which will likely cut down on the grabbing from less-skilled, defensive players. It seems as though Reebok has taken the stance to try and create a football-type jersey for use in the NHL. Great move for a great company. To this point, Reebok has basically kept all of the former equipment they've purchased (from KOHO, CCM and Jofa) and simply put the "RBK" logo on it as their own. This is a great move for Reebok, as they are not trying to fix great products by changing everything about them (take notice, Nike).

This is the first major innovation the RBK company has introduced to the NHL, and I believe they have chosen a great avenue for this leap. Whether you're a hockey fan or not, you will certainly take notice to the uniforms above all else.

HPED445-001 FALL 2007

Welcome Back!

Please post your weekly SBJ critique here. You need to follow the example:

Joe Gironda said...

[Week 1]"New NHL uniforms ready to wear"
V-9, I-37, P-6

This particular article discusses another of Reebok's innovations in the world of professional hockey. As mentioned by a previous user - the article specifically outlines the new "Edge" uniform system and the benefit these jerseys and pants will provide for the NHL players.

Along with promising better protection and improved moisture-management, Reebok also claims the uniforms will mean less fatigue for the players.

The article also mentions that about half of the teams in the NHL have already practiced in the new jerseys, whereas the entire league will be in the uniforms for next season.

The overall look of the uniform is excellent, as it not only claims better protection and moisture-management, but also creats a tighter jersey which will likely cut down on the grabbing from less-skilled, defensive players. It seems as though Reebok has taken the stance to try and create a football-type jersey for use in the NHL. Great move for a great company. To this point, Reebok has basically kept all of the former equipment they've purchased (from KOHO, CCM and Jofa) and simply put the "RBK" logo on it as their own. This is a great move for Reebok, as they are not trying to fix great products by changing everything about them (take notice, Nike).

This is the first major innovation the RBK company has introduced to the NHL, and I believe they have chosen a great avenue for this leap. Whether you're a hockey fan or not, you will certainly take notice to the uniforms above all else.

Welcome Back and Welcome to HPED652 (Spring 2007) Sport Business

Please post your weekly article critiques here. If you have any questions, please do not hesitate to contact me. I do have an open door policy!!! :-)

Richard Hsiao

Maria vs Lebron

You make the resolution, Nike+ helps you keep it. Challenge yourself at http://www.nikeplus.com Keywords: Maria, Sharapova, Lebron, James, Nike, Plus, Resolution, Challenge, run, goals, running, goal, nikeplus, tennis, basketball, lebronjames, bet, winner, loser, sports, athlete

Welcome Back! HPED652 (Spring 2007) Sport Business Class!!!

Hi guys,

Please post your SBJ critiques here!

Hsiao

Nintendo Wii Commercial

Fan made Wii commercial

Excellent PLAYSTATION 3 Commercial

more @ Funtacular.com

PS3 US Baby Commercial

1st US Launch tv spot / commercial for the Sony PlayStation 3. Aired first on FOX during Game 4 of the World Series on Thursday October 27th.

PS3 vs. Wii

Wii pwns PS3

PS3 US Rubiks Commercial

2nd US Launch TV spot / commercial forSony's PlayStation 3 featuring Rubik's Cube and the Cell CPU.

The Elusive Fan - Interview

The competition for attention. Major League Baseball playoffs are under way. The NFL season is in full swing. The hockey season begins this week and the NBA is warming up. Irving Rein is a communications professor at Northwestern University and co-author of "The Elusive Fan". Any opinions related to this video clip? :-)

Marketing Soccer in the U.S. - Feature Story

MAJOR LEAGUE SOCCER IS BURSTING ONTO THE AMERICAN SPORTS SCENE.. GAINING THOUSANDS OF NEW FANS ACROSS THE U-S.. ALONG WITH THAT, COMES MILLIONS OF NEW DOLLARS FROM SPONSORS WHO ARE HOPING TO GET SOME VALUABLE FACE TIME. AND WHAT'S YOUR OPINION?

Tiger Woods Marketing - Feature Story

TIGER WOODS IS THE NUMBER 1 ENDORSER IN THE WORLD... WITH AN ESTIMATED 85 MILLION DOLLARS IN COMMERCIAL DEALS. AMONG THE MOST PROMINENT... INCLUDE THE BUICK COMMERCIALS YOU MAY HAVE SEEN ON TV. WHAT'S YOUR POINT OF VIEW? :-)

Welcome Back & Welcome to HPED445 (Fall 2006) Sports Business Class!

Please post your weekly article critique here. If you have any questions, please feel free to send me an email or stop by my office.

Richard Hsiao

Red Sox seek MLB’s largest radio rights deal

The Boston Red Sox are seeking a new $12 million to $15 million per year radio rights deal that would be the most lucrative radio deal in MLB. If this deal cannot happen as demanded, they have hinted at joining other clubs who have bought their own radio station. Currently, St. Louis Cardinals have bought a piece of a radio station as the Los Angeles Angels have straight out bought their own station. The current radio rights deal, which expires at the end of this season, is held with Entercom’s WEEI-AM. WEEI has vaulted to the top of the local ratings since it was acquired by the Boston Red Sox in 1999. The Sox are looking to close the new deal or start shopping for their own station by the end of March.

The Red Sox currently are the majority owners of NESN, the team’s regional cable network, which gives them experience in the broadcasting field. Many factors are influencing their decision such as signal strength, financial condition, and local commitment with the Boston community will affect their decision.

The Sox are roughly on par with the $51 million, five-year deal that the New York Yankees have with WCBS-Am in New York, which is also set to expire after this season. Sources say that the Yankees also might be interested in owning their own station.

"Don't let insane idea of referee conspiracy tarnish March Madness" Dan Benjamin, Vol. 8 Issue 44 pg. 25

Before I get into my opinion about this article let me say that I like Len Elmore as a basketball analysts and respect his basketball knowledge. In addition, I agree with 90% of his column. However, as a former aspiring professional/college basketball official there are a few comments that are off base.

According to Elmore, "good officials should be invisible to the game." This is a false statemen, good officials should be in the background (speaking in terms of the outcome of the game), however officials need to make their presence known for the good of the game (i.e. controlling the game)no matter whether this control is in the first few seconds or last few seconds of the game. What I mean by controlling the game is calling the game the way it is being played (i.e. the officials adjust to the players rather than the players adjust to officials) however, as an official you must be sure that things don't get out of control (examples hard fouls, intentional fouls, fights or injuries). An example of officials adjusting to the players would be the different way an official would call a game between two Big East teams and a game between two SEC teams. The Big East is known for their physical, half-court style of play while the SEC is known for their athleticsm and playing an up-tempo type style. So, the officiating motto of the two respective conferences is probably "let them play" in the Big East and "protect the shooter" in the SEC.
Elmore added that "if we can't reco the refs were or if they were even in the game, then they did a terrific job." Not only is that statement ridiculous it demeans the officiating profession and essentially says the officials are irrelevant which is hardly the case. There are four things that are need for an official basketball game to occur 10 players (five on each side), two head coaches, a basketball and officials (three for college and professional).

Another issue of contention that I have with what Elmore said was "less experience or less secure officials can be swayed by the simple but forceful and constant working over they recieve from coaches." Elmore continued (although he should of stopped), "It would be intellectual dishonesty for a coach to deny that an official can't be swayed or worked by coaches. If the referees weren't swayable, then why do coaches continue to work them." First, this dissertation that Elmore gave just made everyone that read the article dumber. Secondly, coaches "work on officials" because they believe that officials are swayable (at least the bad coaches believe this; the good coaches don't "work officials" they will say something to an official either because they are frustrated because the official made a bad call (or a perceived bad call) or because they are fighting for their player.

Obviously, officials do make mistakes and will always make mistakes just as players and coaches will. But as Elmore correctly stated "referes are not cheaters. They are not "fixers" consciously attempting to effect the outcome." I will concede that there are some bad officials (especially at the high school and some at the college level although more so at DII and DII then DI)but what makes a bad official is not always the calls they make or don't make. Besides, the scrutiny officials receive from players, coaches, fans and TV personalities
they are held accountable for their actions by the conference they work in (at the pro and college level officials are evaluated every game by a conference representative who files a report to the conference commishioner/basketball assignor after every game). For example, as Elmore pointed out in his column, the three officials working the Duke-Florida St. game at FSU (this year) were suspended by the ACC for giving an ill-advised technical (I agree 100% that a technical shouldn't have been called) to a FSU player.

"MLB's DuPuy turns to blogging for the WBC" Jen Duhnke. Volume 8, issue 44, page 7

I have not watched any of the games from the World Baseball Classic (WBC), but I have heard a lot of disliking about this classic. With all of the negative surrounding the event, MLB and the player's union have made several attempts to put a positive face to the WBC. What actually seems to be working is the blogging by MLB President, Bob DuPuy. Bob Bowman, president of MLB Advanced Media, came up with the idea. It took a lot of convincing by Bowman to get the very busy DuPuy to agree to do the blogging.

DuPuy's daily blogging has offered a behind-the-scenes at putting MLB's global baseball tournament. He blogs 900 words on average and gives the reasoning behind the scheduling and organization and his own reflections on the crowds's reactions after each game. It is not often a high-level exective such as DuPuy would do such a thing.

DuPuy's blogs have drawn more than 550,000 page reviews. Fans initial blog comments were about settling the stadium deal in Washington, DC, that of which DuPuy described as "hard not to deal...personally". Apparently, he handled the matter and fans blogging comments turned to be more positive toward the WBC.

DuPuy said from Tokyo, "I would never have done it, but it has been fun so far," after the first-round of games. "Eventually, it will turn to work." Bowman said that he was sure that DuPuy doesn't want to keep doing these blogs after the end of the tournament, but it has been a tremendous assest for MLB because fans love to get that inside news.

I believe this was really a great idea. DuPuy listened to the concerns of MLB fans and took care of the stadium situation in Washington, DC right away. That is huge on building trust and loyalty with fans. And once he did that, fans started to see the WBC in a positive light probably because they were happy that they got what they wanted. At any rate, I don't know if DuPuy is going to be able to completely stop blogging all together. Now that his has started, I feel that fans are going to demand it because they already got some positive out of it. Maybe DuPuy will not have to keep doing the blogs, but I think that it should be in MLB's interest to keep something on these lines going.

MLB’s DuPuy turns to blogging for the WBC- Sarah Galiotto. Vol 8, Issue 44, Pg 7

MLB President Bob DuPuy is writing blogs for the World Baseball Classic, giving the audience an insider’s look at the behind the scenes aspects of the WBC. This is a different take for the MLB, but it seems to be putting a positive spin on the much-debated WBC. This idea was spruced up by MLB Advanced Media president Bob Bowman, and it wasn’t an easy task for him to get DuPuy to agree to blog. It took Bowman 4 times to talk DuPuy to agree to the writing.
I found myself intrigued by the fact that such an important person in the MLB was blogging on the internet. Though he is getting paid for it, he is a very important person and I just find it amazing that he has found the time to do this. I think it was a wonderful idea to give viewers an insider’s look. Many people wonder what it’s like to be the president of the MLB and this is a way for them to find it out.
I decided to visit DuPuy’s weblog site. There are several blogs done that covered games, and in one of the blogs I visited DuPuy was answering comments of ESPN shifting around games. He takes into every aspect of the question and lets the readers know that they got every available time slot they could with ESPN’s already busy schedule. However, he did say that with these comments he is able to take them into consideration for later times. I find this weblog fascinating and think that it was beneficial for the MLB and the WBC.

“Road Trip! Fans look for unique experiences” Tera Bisceglia,Vol 8, Issue 44, Page 23

This particular article focuses on the wide, open market opportunity that exists for travel companies and agents to provide sporting event packages to the public. These packages range in price to make them available to everyone, including typical middle-class fans or corporate America. The top of the line packages include; hotel accommodations, event tickets, transportation, and behind the scenes passes to attend the most “talked about” parties. This is a great opportunity for corporate America to increase clientele or provide incentives for employees for a job well done. These packages provide fans with an intimate, unique, once in a lifetime chance to see their favorite sports heroes in action.

These all-inclusive travel packages are great! They provide fans with the convenience of enjoying their time rather than worrying about how they are going to get there, where they will stay, and where they will sit during the event. I think that there is a huge market out there for this venture and many people of all class brackets will be more likely to take advantage of this great service. The only thing that I would suggest to someone interested in purchasing one of these packages is to do their research before booking. You never know just how much people could take advantage of you.

Don't let insane idea of referee conspiracy tarnish March Madness Brad Potts. Volume 8, Issue 44, page 25

This article was one of the most interesting ones I have read this year. I can really relate to some of the issues covered in this article. In this aricle the comments made by Len Elmore that I beleive to be accurate for the most part made this a very interesting article. Being in the coaching profession and involved in sports both as a player and as an offical I can relate to this article and the comments made by Len Elmore directly.

First off let me say that officals are human and I beleive that they try to make the right call during game play but due to the fast speed of todays game they are bound to make mistakes. Mr. Elmores comments in this article were fairly accurate in my eyes. I have seen offical turn plays over due to coaches arguments for example in the world baseball series USA vs. Japan the player was called out after an extensive arguement between the coach and umpire, the arguement was about the player leaving the base early. There was not a video review and no call was made during play but through the argument of the coach the call was overturned. Like the old saying goes in baseball "your really arguing the next call" which means that if the call in close argue it "work the offical" as it was stated in the article make them second guess the call, like I said they are human and they can be worked I don't care how good they are or how much experience they have.

I beleive as the article states that the officals do not try to intentially cheat, but human error will occur. This should not tarnish the game people have to understand sometimes you get teh call sometimes you don't and it will most likely even out in the end.

“MLB’s DuPuy turns to blogging for the WBC” by Katie Bell. vol. 8, iss. 44, pg. 7

After three unsuccessful attempts, president of MLB Advanced Media, Bob Bowman, finally convinced MLB President Bob DuPuy to create a blog for the World Baseball Classic. Bowman thought the blogs might help put a positive face on the much-debated WBC after numerous unsuccessful attempts by both MLB and the players’ union. The blogs will provide a behind-the-scenes look at baseball’s debut attempt at staging a global championship tournament. DuPuy also talks about MLB’s reasoning behind the schedule and organization of the event as well as reflections on crowd reactions at each game. I think this is a very good idea. Every other attempt has failed so far, so it couldn’t hurt to try blogging. Fans can simply get on the Internet and read what the president of MLB has to say. If they are unsure of the reasoning for something, whether it’d be a team’s schedule or a stadium lease, they can read what DuPuy has to say and they are able to respond to it. Not surprisingly, his blogs have been very popular already. After just a short time, his blogs have drawn more than 550,000 page views. Some of the initial fan reactions have been negative, such as the issue involving the stadium lease debate in Washington, D.C., but once the Nationals’ stadium matter was settled, the fan comments became more positive. As of now, there are no plans to continue the blogs after the end of the tournament, but I think it is something they should consider. As Bowman said, it is an incredible asset for them, getting that inside look at the Classic. Fans love getting that inside view of things. I understand DuPuy is a busy man and it is probably hard for him to find time to keep up with the blogs, but it has been very popular with MLB fans. Even if DuPuy does not want to continue the blogs after the tournament, I think they should consider finding someone else to do similar blogs in the future.

"Cingular taking Madness mobile" Corey Smith, v8, issue 44

Cingular is definately making an effort to corner the market on cellular coverage of the final 64 tournament. They are one of the only phones to offer full coverage of the tournament, but have not decicded to offer video clips with this coverage. Although sprint offers small clips near the basket they do not offer any type of full tournament coverage.

Every game I have watched during the tournament I have seen commercials for Cingular and that definately has to boost the sales of their coverage package. Although I have a different phone provider I would definatelty be interested in a coverage package like that. Especially if the proce is right. Anyone who works and misses many og the games would find the coverage great and be interested in something like that.

I think Cingulars coverage of the tournament will only spark other companies to do the same and eventually bring us to being able to watch actual games through a persons cell phone.

“Las Vegas mayor takes case to NBA team owners, execs” by Joe Chen, v8, i42, p11

NBA all star game will held in a city without an NBA team. The 2007 All-Star game is set for Las Vegas. However, after 2006 game in Houston, different kind of All-Star game has been born at the same time, it was a very successful event. Therefore, the mayor of Las Vegas tends to take experience to promote next year events, and to lure a franchise to the game.
Apparently, the all-star game becomes one of notably festival of NBA season. TV will reach a world wide television in more than 200 countries. For this season, a number of players were international players who were selected as star players. It could be completely diverse because existence of these international players might increase revenue and attendance of fans from any feasible country. On the other hand, David Stern, commissioner of NBA, said that coming events in Las Vegas we are not going to go there with a team while they have betting on NBA basketball games.
Goodman, mayor of Las Vegas, who knew pretty much about promotion and sponsorship, he was thinking that NBA is not only a maturing market, but also can take a different path to the game. As a result, he would learn from the thriving example of all-star game in 2006. Likewise, the competition of cell phone manufacturer, T-mobile takes the position of sponsorship from Nokia. New marketing target of NBA seems need to be rearrangement. Same as ticket sales, it is a much more advanced sales process now. A good example of digital light processing courtside signage has a significant change from rotational signage to full-motion video. This would be a revolution of advertising, has started to test at Toyota center and a few arena. Probably, in the future day, it could become the system which brings up the revenue of commercial benefit.
In fact, over the all-star weekend, besides the glamorous performance of players, all sponsorship needs to be progress as well as most of team owners expect that the All-Star game could increase attendance and arena revenue. Although, this specific events for next year would not have host team; however, the mission for the mayor Goodman are going to meet as many team owners and executives as possible. Perhaps, his marketing strategic for this festival could be different from previous events. Particularly for taking all customers into investment and sponsorship. Consequently, events in Houston accomplished this assignment which attract spectator via variety conducting. Its achievements motivates Las Vegas mayor would feature the events as an entertainment. Regardless betting or gambling might be more attractive, All-Star games can be promoting as entirely new face.

NCAA title games head to pro venues by Don Muret, Volume 8, Issue 42. critiqued by Abbie Hoover

NCAA Men's lacrosse is the fastest growing sport to watch. Attendance at championship games has become so large that they are now being played at Pro venues instead of college stadiums. The last year D1, D2, and D3 championships were played at college stadium was 2002 in Rutgers Stadium. The attendance was 19,706. This past year the championships were held in Lincoln Financial Stadium in Philly. The D1 game between John Hopkins and Duke had 44,920 spectators, and a total of 177,574 spectators over the 3 day event. This was a NCAA record for attendance.

The event was also a source of revenue for Univ. of PA and the Phil. Eagles. These groups and the Phil. Sporst Congress won the bid and will host the play-off games for 2 years in a row. Ticket prices go for $25-60 and according to the Eagles senior vice president of business operations the lower bowl's 39,000 seats are already sold out.

Theses play-off games are a good source of revenue, and are now being very competitive to host. In 2007 the games will be held in Baltimore at the M&T Stadium, 2008 in Gillette Stadium (New England Patriots) and bids are already coming in for the 2009 season. At the fast growing rate of attendance, it is speculated that attendance could surpass NCAA basketball and football.

I'm glad lacrosse is growing in popularity, I've been playing since high school, and I was even at the Championships back in 2000. However I'm torn on whether I think it's good to have all of these Pro venues bidding to be host. I enjoyed going to see the championships with my dad, but I also remember how cheap it was. I just hope these venues don't get too money hungry and start making prices Ridiculously high.

“NFL draft may be high stepping the Radio City” by Katie Bell, vol. 8, iss. 42, pg. 4

Last year the NFL ended the draft’s 10-year run in the Theater at Madison Square Garden because of the battle going on between Cablevision and the New York Jets over the club’s proposed Manhattan stadium. Apparently Cablevision saw the venue as competition for MSG and began running ad campaigns against the Jets. Shortly after this, New York state politicians decided not to provide state money for the project, which ruined all plans for it.
Unhappy with the treatment toward them, the league held last year’s draft at the Jacob Javits Convention Center, but there was limited space and seating. One of the possible opportunities for this year will be in Radio City Music Hall. This is one of the only places that can comfortably hold the few thousand people that come to the draft. According to Gary Stevenson, president of consultant OnSport, this is a neat idea to have the draft at Radio City. He believes it puts a different spin on things. I also think it is a good idea. Since things did not work out in other buildings because of the lack of space, it is important to find a building that can hold all the thousands of people that attend the draft. Radio City Music Hall is a well-known place as well and it is, as Stevenson stated, entertainment. It changes things up a little and allows for everyone attending the draft to be comfortable and content.

“NFL draft may be high stepping the Radio City” by Katie Bell, vol. 8, iss. 42, pg. 4

Last year the NFL ended the draft’s 10-year run in the Theater at Madison Square Garden because of the battle going on between Cablevision and the New York Jets over the club’s proposed Manhattan stadium. Apparently Cablevision saw the venue as competition for MSG and began running ad campaigns against the Jets. Shortly after this, New York state politicians decided not to provide state money for the project, which ruined all plans for it.
Unhappy with the treatment toward them, the league held last year’s draft at the Jacob Javits Convention Center, but there was limited space and seating. One of the possible opportunities for this year will be in Radio City Music Hall. This is one of the only places that can comfortably hold the few thousand people that come to the draft. According to Gary Stevenson, president of consultant OnSport, this is a neat idea to have the draft at Radio City. He believes it puts a different spin on things. I also think it is a good idea. Since things did not work out in other buildings because of the lack of space, it is important to find a building that can hold all the thousands of people that attend the draft. Radio City Music Hall is a well-known place as well and it is, as Stevenson stated, entertainment. It changes things up a little and allows for everyone attending the draft to be comfortable and content.

“Piston’s selling newest suites at lower prices” by Heather Hileman, Volume 8 Issue 43 pg 4

The Detroit Pistons are citing the downturn of the auto industry as a reason for offering lower prices and partial-season purchase options for a new set of premium seats coming on line. The five suites the Pistons built last year leased for $450,000 annually over five years. The suits are built under the stands at the Palace of Auburn Hills, however, the well appointed suites do not have a view of the court, but the suites do come with four front row seats and eight other seats within the area’s first five rows. Each suite deal also includes a $50,000 food allowance and $20,000 ticket allowance to other arena events, as well as back-of-the-house access.
The demand for the suites prompted the club to build eight more suites as part of the addition of an atrium to the north end of the Palace. In order to appeal to a broader range of potential buyers, the additional suites are being leased at $350,000 per year. In addition, instead of bunker suites’ five-year deals, the Pistons are leasing fractional shares for the new suites. The minimum share is a quarter season. They are basically looking for time-share buys, and when business comes, people will hopefully want more than they have today.
Deals with the new suites provide four fourth-row seats and eight other seats located within the first ten rows. The same food and ticket allowances apply as for the bunker suites, but there is no back-of-the-house access. The deals signed now are being prorated for the remainder of this year’s regular season and playoffs.
These bunker suites are new phenomena. This is another way for advertising. However, you are going to have to be a company who can afford these top notch prices for the suites. It is amazing how much a company would pay for the season to stay at these bunker suites and get the tickets as well. I can’t even fathom paying a quarter of that amount due to the fact that I don’t have that kind of cash. But, then again some people can.

"NBA's Chicago pre-draft camp going to Disney" by Dan Benjamin, vol 8 issue 43

The NBA is moving one of its two pre-draft camps from Moody Bible Institute in Chicago to Disney's sports complex in Orlando (the other camp is in Portsmouth, VA) this year (June 6-10). Both pre-draft camps are invitional only however, the camp in Orlando is the more prestigious one as it generally draws the top college talent. Not only does the camp provide the players an opportunity to showcase their skills but it also gives top league and team officials a gathering to evaluate talent, discuss player free agency and exchange league gossip. In addition, ESPNU plans to show live games from the camp while NBA TV will have other programming originating from the camp. There are a few reasons according to Stu Jackson, NBA's Senior Vice President of Basketball Operations why the camp was moved from Chicago to Orlando, "The Camp in Orlando will provide state-of-the-art facilities, but it also gives us the opportunity to build upon our partnership with Disney, ABC and ESPN."

I really don't have an opinion on whether it is better to have the camp in Chicago (central locality) or Orlando (warmer weather). Although I tend to agree that the facilities at Disney are better than the ones at Moody Bible and plus there is Disney World there. I like the idea of the camp because just like the NFL Combine it gives teams one more chance to evaluate a player and also gives the player another chance to showcase their skills. The major difference between the combine and the pre-draft camp is that the players at the pre-draft camp actually play games while the NFL combine is more a "meat-market".

I think that it is good that ESPNU is showing these games for both the network and fans. As Doug White, Director of Programming and Acquisitions for ESPN/ABC said "We are looking to shed light on some of the great talent that comes to camp, and it's a great precursor for out draft coverage in late June." The article said that more and more players are holding their own individual workouts rather than attending the camp. If an athlete (football, basketball or baseball player) can get a team or teams to come watch him in a private seetting, its good for the athlete because in this situation it is the player that manipulates the workout by only showcasing his strengths. Similarly, these individual workouts are dangerous for teams mainly for the reason of the atblete's aforementioned ability to manipulate the workouts therefore the team won't have a comprehensive evaluation of an athlete's ability.

“Arenas use easy switch between hockey and indoor lacrosse to boost concession revenue” by Kevin Anderson. Volume 8, Issue 42, Page 24.

Similarities between indoor lacrosse and ice hockey allow arenas to capture concession revenue without large operational costs. The 11 National Lacrosse League (NLL) teams play in hockey facilities. Since both teams use a similar configuration, transition time from ice hockey to lacrosse is minimal and inexpensive in comparison to basketball.

Simplicity of the conversion between hockey and lacrosse translates into lower labor costs and the quickness of the change allows stadiums to book double games in the same day thereby increasing their profits. The normal conversion time from ice hockey to basketball is about 6 hours, whereas, it less than an hour for lacrosse. This increase in profit has lead many NHL franchises to also own and operate NLL teams. These teams can also utilize the same staffs for both teams in most cases to help eliminate cost and increase profits.

Lacrosse also tends to attract a younger, rowdier crowd than even hockey. These younger fans tend to spend large amounts on concessions. With the combination of ice hockey and lacrosse concession sales without the high cost of converting to basketball courts, these stadiums are counting their money all the way to the bank. The NLL has turned into a cash cow for indoor sporting facilities. This combination of ingenuity and opportunity has produced a financial success.

"Security kept front and center in design of new venues" by Kelly Kaskan, Volume 8; Issue 43; Page 24-25

This article discusses the how security issues have become one of the main factors in the design of a new sports arena. Before 9/11, nobody worried about the possibility of someone driving their car, loaded with a bomb, into the arena. Now, it is one of the main "best practice" design elements to put the building far enough away from the road and to put stairs up to the main entry to prevent just such and event from happening. Other "best practice" designs include an increased number of security cameras and air ducts on rooftops to prevent the possibility of a terrorist spreading noxious substances throughout a facility.

While security is a main concern, so is the overall appearance and design. The designers job is to make the venue as safe as possible while trying their best to keep if from looking like a "concrete box". Barry Silberman best describes the problem by saying "It's an event building; you want the public to feel welcome, but you also want the bad guys to stay out". With the way things are today, i don't mind sacraficing a little bit of comfort for overall safety.

Is Sports an ambassador for peace? By rita Basile, Volume 8, Issue 43

The Olympics have always been considered a way for nations to come together in a peaceful way through competition and sportsmanship. According to the author there were not many defined moments in this year’s Olympics. The only defined moment as expressed by the author was the $25,000 that was given by Joey Cheek to Johann Olav Koss’ organization to create a healthier and safer world for children. This act of generosity inspired others to donate to this same organization; those who believe that sports can be an effective treatment for at least some of the world’s problems.
Jim Cain, the U.S. ambassador to Denmark, “believes that a sports team could bind a community and inspires its youth; spread American culture, decency and fair play.” Along with Cain, President Bush believes this too. Cain said, “The President asked me to use my experience and relationships in sports and entertainment to come up with ways to expand the State Department’s sports diplomacy initiatives.” Cain feels that the two channels to reach out to young people are through sports and music. These are two things that Americans do well at.
Many skeptics do not believe that sports will make a difference. As noted by the author the countries that were underrepresented at the Olympics were those that are in conflict. Do we think that terrorist will hand over their arms for a chance to participate at the Olympics? This is highly unlikely; how about all the talk throughout the years of steroid use, blood doping, attacks on other athletes, and collusion by judges. We talk fair play and decency but does this exist at the Olympics and will sports have an affect on peace in the world? I am very skeptic about this happening. The Olympics are not going to solve world peace but I do believe in the statement that is found on the Olympic website: “Over and above sporting exploits, Olympism is a source of multiple passions which unite the worlds of sport, art, culture and collections.” I believe the Olympics are a time to share passions and to touch the lives of others which can lead to a sense of peace and togetherness for a short period of time, but not for long lasting peace.

NBA's Chicago predraft camp going to Disney, by Corey Smith, Volume 8, Issue 43

The NBA has decided to move its predraft camp to Disney in an effort to attract more media coverage and more young players to come and compete. In the past few years more players have declined to go and tryout with specific teams.

I think the decision will definately help out in drawing in more players. The better media coverage will immediately draw in young talent trying to make a name for themselves and get picked up in the upcoming draft. As for now the contract involves only one year, but has the option for future coverage and I believe after this year the predraft will in my mind be much bigger and draw much more attention. Especially from the big time NBA and college fans who will get to see their favorite young players have one more opportunity to prove what they have and move up in the draft. Plus give a chance to see some unknown players and where they might end up by the end of it all.

Is Sports an Ambassador for Peace? Vol 8, Issue 43, Pg 28 by Sarah Galiotto

The Olympic Games seems to bring the aspirations of hope in the air. For two weeks, unity in the sports world is occurring globally. This year in Turin, the media says that there was no defining moment. How wrong can the media be? Well, that is a rhetorical question.
However, for the United States, there was controversy between Olympic teammates and skiing wild men, but there were other highlights that brought “hope” to the world. Joey Cheek donated his bonus for winning to the charity Right to Play, an organization by Johann Olav Koss that “creates a healthier, safer world for children.” This act of kindness inspired many others to donate money to worthy causes.
The act of kindness and caring, goodwill towards others; this is the kind of spirit that Jim Cain, U.S. ambassador to Denmark, has and believes that the world can look to for “hope.” The Olympic Games bring forth countries from all over to compete together, and Cain feels that this along with US sports diplomacy can help find other countries a way to search for peace. He feels that since sports brings communities and nations together in the US, maybe it can do it around the world and the Olympic Games is one of the events that can help this cause. Yet, Cain is still stifled by a Denmark cartoon that says nobody watched the Olympics; he has “hope” that sports will help promote unity.
I believe that sports could help bring “peace.” I mean I know that it won’t bring all peace but it does provide some form of “hope.” Just look at how the Super Bowl brought so many people in Pittsburgh together. It was all one big black and gold festivity of being proud of their Football team.
Therefore, I think that sports can help be an “ambassador for peace” however; I do not think it will be a long-term solution, but it is nice to have “hope.”

Security kept front and center in design of new venues Volume 8, Issue 43, Page 24 - 25by Tera Bisceglia

The “American way” of life has evolved in many ways after the un-imaginable tumbling of the World Trade Center Twin Towers in 2001. Our nation’s people have been placed on high alert, time and time again. The government warns all citizens to pay close attention to their surroundings in hopes of leads to foil the next terror attack plotted on US soil and save the lives of hundreds and possibly even thousands of innocent people. We, as a nation, have taken many strides to keep our freedom safe and it is no wonder that venues across the US have been re-designing and re-building to meet safety standards to combat the possibility of a terrorist attack while making it physically appealing so fans enjoy attending a sporting event or concert.

It is important that owners and architects take into account the possibility of car bomb or chemical warfare attack. More lives are at stake with the probability of a terrorist attack taking place in a venue that does not meet safety standards; however re-building requires millions of tax payer’s hard-earned money to meet such standards. The ideas of meeting safety standards seem two-fold, primarily benefiting the owners by (1) providing them with an excellent opportunity to re-design and re-build using tax payer money while (2) fans have a more defined sense of security that the events of 9/11 are less likely to occur as they root for their home team or jam out to their favorite band.

There will always be the possibility of terrorist attack. Stadiums could add as many security cameras and air ducts on rooftops they think they need, but in reality there is no way to tell when, where or how a terrorist attack with an extreme caliber of causality and life loss in mind will play out. It is more beneficial, and cost-efficient to train and provide our emergency response teams with the skills necessary to save lives incase an attack occurs. Unless there is a terror attack that takes place in a venue we will never know just how many lives were saved based on reconstruction.

“Nike first in line to pursue Bush” critique by Heather Hileman. Volume 8 Issue 39 page 4

Reggie Bush is not only the No. 1 NFL draft pick, but he is also going to be the center of a huge endorsement deal. Nike is in discussions with Bush about a major endorsement deal, after he flew on the corporate jet to Nike’s Beaverton, Oregon headquarters a couple of weeks ago. However, according to several sources he has yet to sign a shoe or apparel deal as of late last week. Also, he may still have meetings with Reebok, Adidas and performance apparel for Under Armour.
Top players entering the NBA draft in the last several years have negotiated shoes deals valued in the millions of dollars per year. NFL draft-picks have not hit those peaks, with the top players signing shoe deals in the range of $600,000 a year. Some sources speculate that Bush could be the first to break the $1 million-a-year mark.
Bush has, however, signed to appear at the Fantasy Football Spectacular, which is a memorabilia event to be held at the New Jersey Convention and Expo Center March 30th through April 1st. President of the Triumph Sports Inc, states that there hasn’t been an un-drafted NFL prospect to ever generate the interest that he gets from Bush. He says the only thing that compares is Peyton Manning in 1998. He adds that the prices for autographed items for Reggie are three to five time what Peyton Manning got when he came out in ’98, and he says that Reggie will sell twice the amount.
I guess it will ultimately depend on how they market Reggie Bush. If the advertisements are well rounded and fit his personality, then I think that he could very likely break the $1 million a-year mark. However, to tell you the truth, I didn’t know anything about this player until I read this article. So, I guess I am either not into football as much as I once thought or maybe they need to market him more.

“Nets restructure front office in advance of move” critique by Katie Bell, vol. 8, iss. 39, pg. 31

Before their planned move to Brooklyn in 2008, the New Jersey Nets have created a new chief marketing officer position for the franchise. Tom Glick has been hired as the new CMO. Glick spent the past two years as a vice president for the NBA’s marketing and team business development services department. With his move to the Nets, he will become the third league executive from that department who has recently entered team management ranks. Hired as president of the New Orleans/Oklahoma City Hornets was Paul Mott and also as chief marketing officer for the Atlanta Hawks was Lou Depaoli. Glick as the CMO for the Nets will report to Nets Sports and Entertainment President Brett Yorkmark.

I think with the Nets moving to Brooklyn, it is a good idea to be concerned with marketing. There could be positives and negatives brought about by the move, so in order to avoid or eliminate any negatives, marketing will be a crucial element. According to Yorkmark, with Tom Glick’s progressive business practices and his experience with the NBA, it will help continue the growth of ticket sales and sponsorships. I agree with this. His has NBA experience and knowledge and with this he can help make it a smooth move to Brooklyn for the New Jersey Nets.

Spikes in the new IMG logo point to the future, Volume 8, Issue 39, Page 33 by Tera Bisceglia

IMG, founded by Mark H. McCormack in the early 1960s, is the world’s premier sports and lifestyle management and marketing firm. After much deliberation and focus on company branding and hopes for a new vision for the future, IMG has decided to unveil a new logo to employees worldwide.
FAME, a brand identity firm, was hired by IMG to create the new logo that features the company name in spiky, new blue letters. According to IMG spokesperson Marcy Simon, “the company’s new logo reflects the success of IMG today and the opportunities of the future in three major business areas, “sports,” “entertainment” and “media.”
FAME created the spiky-lettered logo that replaced the old, dark-blue IMG name with dark-blue diamond shapes after conducting interviews with numerous IMG top executives worldwide. IMG states that the new logo “is not a change for change sake, but the result of thoughtful consideration of who we are as a company and what we represent.”
Having background in graphic design and communications media, I am aware of the importance of company branding. All companies should effectively distinguish company identity. This not only helps consumers or the general public recognize a companies identity, but it also provides worldwide corporations like IMG with a general overall identity in turn helping its employees on many levels to relate to one another. A logo can also provide workers with a sense of the mission providing them with greater chances to attain executive goals and objectives

“Program seeks to authenticate Gordon goods” by Kevin Anderson. Volume 8, Issue 39, Page 4.

The name Jeff Gordon has almost become synonymous with NASCAR. Jeff Gordon who can be easily recognized driving the #24 Du Pont Chevrolet on most Sundays of the year. He is one of the biggest reasons for the refueled interest in NASCAR for the last decade. I can remember watching Jeff Gordon driving the rainbow colored Chevrolet with his “Rainbow Warriors” manning the pits. Gordon was young, charismatic, and a phenomenal driver. His excitement toward racing captured the attention of many people who would not normally be associated with NASCAR, and a new fan base was born. He was somewhat of a leader in the rebirth of NASCAR and he can once again be seen at the forefront, this time in the area of merchandise authenticity.

Jeff Gordon is scheduled to unveil a new hologram program to authenticate his signature and guarantee authenticity of Gordon goods and merchandise. The hope is that by numbering and tagging merchandise that bears Gordon’s signature they will be able to keep better track of signed materials and thereby guarantee authenticity. These items will then be registered for sell on www.jeffgordon.com so collectors and fans can buy, sell, or trade original Jeff Gordon memorabilia without the fear of counterfeiting.

The FBI reported that more than $100 million of forged memorabilia is sold and purchased each year. This new program is an attempt to put an end to forgery rings and give collectors a piece of mind when supporting their sporting favorites. Other NASCAR drivers have not gone to implementing holograms on their signed products yet, but after this push in the right direction by Jeff Gordon other drivers might pull-in and draft. This could be the start of a new trend in merchandise authentication for athletes in every sporting venue.

“Nike first in line to pursue Bush” critique by Joe Chen, v8, i39, pg4

As a potential football player, Reggie Bush is going to be No.1 draft pick in NFL. Interestingly, he probably will become the first NFL player who signs shoe deals and breaks the $1million a year ever over the history. Top player like Lebron James in NBA draft at 2003, before he got started with his professional career, also was holding the record which is 90 million with contracts with Nike for seven years. As a result, many other well known sponsors are willing to make a deal with Bush as well as contribute to his other marketing opportunities.
On the one hand, excellent players have shown their value that they would like to prove. Also, during the tournaments before they were picked by professional teams, they had chance to make effort to perform well for their future compensation when they attempt to play in the professional league. On the other hand, Tom Shine, Reebok’s senior vice president, notes that the value of shoe deals are not only based on the player’s ability but also the team on which he will play. Most importantly, not depends on how many endorsements that players can do, but relates to the entire ranking of the team during the season. It will determine that whether players can have much exposure time on television or not.
Personally, although Reggie Bush has pretty high evaluation of his first season to NFL, so many shoe deals awaits him as much as sports agent would like to represent him. The first thing he needs to do is remain in good condition to face the following challenges. The sponsors are seeking a best player who could endorse their products or make advertisements which might impact or influence most of their audience. Furthermore, sponsors positively would expect player can play much longer as they can, so that they will increase the revenue of their own products and enhance the reputation for the best player in the professional sports. There is no doubt that either Nike or Rebooks try to sign Bush because he could be the most potential player in NFL since 1998, when Peyton Manning came out. Similar to NBA, since Michael Jordan retired, sponsors desired to create a new super star on this field in order to be more attractive of the event, they wanted spectators to pay more attention out of the field and have a target player represent this sport.

No surrender from North Dakota in NCAA mascot controversy", by Liz Mullen. Volume 8, issue 40, page 14

"No surrender from North Dakota in NCAA mascot controversy", critique by Jenn Duhnke; originally by Liz Mullen. Volume 8, issue 40, page 14

This article talks about the heavy topic of some NCAA school's nicknames and logo's. It has been six months since the NCAA put 18 schools on a list that used "hostile or abusive" nicknames. The University of North Dakota is still representing and displaying its nickname: The Fighting Sioux. The NCAA had instituted a policy to eliminate American Indian nicknames and mascots that they felt were inappropriate. Among this list of 18, 3 schools have successfully appealed. Two others have been removed from the list after agreeing to make some modifications that were approved by the NCAA. There are 3 schools that are still resisting to comply and everyone should know that IUP is one of them.

The penalty the NCAA is putting into place for schools that will not comply is that those schools will not be allowed to host any post-season championships in any sport. This threatened the Univ. of North Dakota's plans of hosting a D-I regional hockey tournament, however, the NCAA has agreed to lift the ban until the UND's appeal is decided in April. I have also heard that IUP's appeal will be decided then as well (April 27th). This could pose a pretty big problem for the schools that refuse to comply. There is lots of money potenial that each school could lose from not being able to host post-season games. Is it right that the NCAA to enforce such a policy as this? UND's president, Charles Kupchella, does not agree with any of this. "We have a hard time understanding why it's all right for Florida State to come into town with a white guy dressed up as an Indian, riding a horse, leading fans in a tomahawk chop, and we have to do away with a classic depiction of an Indian by an American Indian artist...we just don't get it", stated Kupchella.

I do feel that the NCAA has good intentions about this policy, however, at the same time, I feel like it is another way for the NCAA to enforce their power(s). It should be a dispute that is between the tribe and the school seperately. I do not feel the NCAA should be involved in this matter at all. All they are doing is creating controversy that may have never been there in the first place.

MLB expects less drama in next labor deal by Dave Andrews, v8, i39

Major League Baseball is expected to pursue far less when reaching economic reforms in the next labor deal as compared to the prior negotiations with the MLB Players Association. While MLB gained extensive increases by revenue sharing and luxury tax in their 2002 labor deal, Bud Selig (MLB Commissioner) claims to not as for as much this time around. Revenue sharing and luxury taxes help keep the parity in the league divided as equal as possible. Throughout this past labor deal, only revisions to the drug-testing policy have been dramatically revised.

MLB has crowned six different world champions in the last six years; compare this to any other of the major leagues and you won’t find this parity. MLB was in economic trouble in the past, while today, they’re on an unprecedented fiscal rocket ride. Industry revenue is approaching $5 billion a year while attendance in 2006 will surpass 77 million maybe even 78 million, which would top last year’s all-time record of 74.9 million by about 3 percent.

It might be impossible for teams such as the New York Yankees to stop spending millions for prime players, while other times such as Pittsburgh, Tampa Bay and Kansas City to win a pennant, but increasing revenue sharing might help solve more of these issues. Another important issue is keeping the fan base on the field and not outside the stadium. When fans are concerned with off-the-field issues, they will not watch the game from the stadium; rather watch the game from home or at a local establishment.

Nike First in Line to Pursue Bush by Corey Smith. v8, i9, pg4

The one thing that stuck out to me the most in this article is the difference in contract deals from top shoe companies when comparing football to basketball players. The top football players will make 600,000 a year from a good contract while baketball players like Lebron James sign a 7 year deal for 90 million dollars. But the market must be considered and the football market for clothing seems like it would be less profitable. Especially if they are a losing team and not getting much air time. But basketball teams have many many more games and have the chance for much more air time.

Although in the end I think it is a great deal for a player. They have to basically put their name and face behind a product line and they can recieve a nice pay check. If my biggest worry was whether my next job was going to pay 600,000 or 700,000 dollars I would basically have no worries at all. Although it seems as though Reggie Bush is taking his time and weighing his options when considering his marketability and what will make him the happiest. Which shows that he is very grown up for such a young adult in such a situation. But no matter what company he is contracted with I am sure the pay will be well worth the effort.

"MLB expects less drama in next labor deal" by Dan Benjamin, Vol. 8 Issue 39 pg. 3

According to the article Major League Baseball will pursue far less economic reforms when the CBA expires as compared to past negotations. The reason being is that Major League Baseball has gained two major coups since 2002 when the last CBA was negotiated. The first major win for Major League Baseball was when they were able to increase revenue sharing and the luxury tax provision during the 2002 CBA negotations (the rationale was that these provisions were needed to correct the perceived problem with competitive balance). The other "notch-in-the-belt" came just this past season when they were able to negotiate two dramatic revisions to the drug-testing program under the threat of congressional intervention. In addition, Major League Baseball is going through an unprecedented fiscal upswing (according to the article, revenue is approaching $5 billion a year). Another major factor is that Commisioner Bud Selig projects attendance to reach 77-78 million which would surpass last year's record setting numbers of 74.9 million by about 3%.

First, it is unfortunate that Congress had to stick their nose in baseball's business since Congress has no business being involved in sports especially when you consider they "should" have more important issues to deal with (it seems that a politician always has to get involved with sports issues even though they don't have a "clue" what they are talking about and it is very irritating). Regressing from my rant, Congress's transgressions did cause unprecedented changes in Major League Baseball Steroid policy which I believe will only help baseball and its players. In addition, I take umbrage to Selig saying that "parity right now is very good" because six different teams (the article pointed out that ever other major league sport has had repeat champions during this time)have won the World Series. First Major League Baseball aloows the fewest teams in the play-offs (4 per league)and second every year the Yankess, Boston, Atlanta and a combination of the Chicago White Sox, Houston Astros, LA Dodgers, Los Angeles Angels of Anaheim, Seattle Mariners, St. Louis Cardinals, Minnesota Twins, San Diego Padres, San Francisco Giants,Florida Marlins and Chicago Cubs are in the mix; which leaves 16 teams not even coming close to reaching post-season play.

I was suprised to learn that Major League Baseball set an attendance record last season since baseball is the most boring professional sport and the fact that Major League Baseball was reeling from steroid testimony or non-testimony from Mark McGwire, Sammy Sosa, Jason Giambi, Barry Bonds in front of Congress. I guess fans believe that since things were revealed and Major League Baseball has decided to take a pretty hard stand on the steroids situation, the game would be more competitvely balanced. I do agree with Selig that labor peace is the reason that Major League Baseball is thriving because really baseball only lost its luster when it shut down for a substantial part of the 1994 season.

"PGA Tour uncorks specialty licensing effort" by Sarah Zdesarv8, i 39 pg8

When I first saw this article, I was pretty shocked. I thought that the bottle of PGA Tour wine that we have at our house was a special bottle, one-of-a-kind, never before made, but to my surprise, the PGA Tour is in deal discussions to license their own wine. As one of the most recognizable brands, it is no wonder that PGA Tour Wine, made by Costa Mesa, California-based Bermuda Triangle Ventures has jumped at the opportunity to take on this venture. With an organization who made a 2004 revenue of $819 million, the projected $1.5 million for the Tour at the five-year projection of $15 million doesn't seem like alot, but the way these bottles are flying off of the shelves, it could make a significant impact in the future.
Because of the success of these vinos, many other products and merchandise can be looked at to be taken over by the PGA. The following, which usually is a following of high profile businessman and celebrities, can generate a possible business/franchise takeover. Of course it is hard to judege exactly what the consumer will purchase, and usually takes years of startegey and planning to decide what new product the specific consumer will enjoy, I think the PGA Tour hit the nail on the head when they chose to pursue the wine industry. It seems to me, since I am close friends with a new PGA member and his wife, that that type of "crowd" tends to enjoy wine on a regular basis. Everytime we have ever been somewhere, or even an evening at their house, a nice glass of chardonnay or cabernet was always involved. And since there is a bar at every golf course in America, and ther are 17,800 golf courses, I guess they knew exactly what they were doing when they came out with this profitable and delicious product.

"On the brink: Approach of march 1, and the start of a new NFL calendar, adds urgency to reaching labor deal. by Dan Benjamin. Vol. 8 issue 38

Unlike Major League Baseball, the NBA and the NHL, the NFL has had a harmonious relationship with its players union for almost twenty years (the last work stoppage being the players' strike in 1987). The current collective bargaining agreement has two years left (the agreement expires March 1, 2008) however because if how the NFL accounts for player compensation managing the bones doled out to rookies and free agents will be much harder for teams this spring. This also causes teams problems come March 1st (the start if the new NFL calender year) where teams will only be able to prorate signing bonuses over four years rather than the normal five years. This also makes the popular option bonuses which could kick in at the earliest in year two of a contract, on be able to be prorated over three years if the CBA us not extended.

According to Denver Broncos owner Pat Bowlen, who is also one of the leagues negotiators, the salary cap could "die" if no CBA is reached by March 1 (according to the article the will be no cap for the 2007 season if an agreement can't be reached). There are three major issues that I see could prevent the CBA to be extended (1) howto divide the ever-increasing revenue between the players and owners (revenue now stands at $5.7 billion annually), (2) how revenue is shared amongst the high and low revenue producing teams, (3) The uncertainity of the labor agreement is also likely to nix the return of football to LA.

I believe it is in the best interest in the long haul to come to an agreement before March 1, 2006 (definitely before the agreement expires in 2008) even if both sides have to concede some of their desires. First, I believe that the past twenty-years of labor peace has helped make the NFL the most popular sport in the US (that and the fact that people can tailgate starting at 6 a.m. and be hammered before they walk into the stadium; football is the only "real" sport that mistakingly glorifies drunks as being passionate fans).

If the NFL doesn't resolve their labor issues by March 1st, as Tom condon head of IMG's football division said "there is potential for this to be a real mess" and i beleive it could cost them the entire 2008 season. however, I don't believe that the situation will get that far because the NFL players union has a reputation as being weak. Just look at what happened in 1987 when the players went on strike, the NFL got replacement players and after four or sex games (I believe the strike last six games but for some reason four has suddenly resonated with me)the players union folded quicker then a murder suspect under interrogation (practically conceding to every demand). There is talk however, about the players' union decertifying if an agreement is not reached which could give the union the upper hand in bargaining, initially.

I think the biggest hurdle in these negotiations is determining how to split the revenue between the teams and players. As a person who is not a huge management supporter, I believe the union should get their requested 65% cut, for making the owners as much money as they do. In addition, I don't believe that either side wants the 2007 season to be capless because the cap is part of the reason there is parity in the NFL and makes the league so intriguing (that and as mentioned before the non-stop drinking that goes on). I beleive that both sides of the equation benefit from this parity; the NFL benefits from the gate receipts which continues to grow because fans believe any given year "their team" can win the Super Bowl abd the players benefit because the talent us spread throughout the league as the of the salary cap forcing teams to be judicicial in how they spend their money. I'm not sure why the NFL seems to be so intent on bringing football back to Los Angeles, granted LA has a humongous fan base and their TV market size is astromical but the NFL seems to be doing just fine without LA. Besides, the NFL has been talking about having a team in LA ever since the Raiders moved back to Oakland but the city has balked at building a new stadium time and time again.

High-level suit rocks N.Y. Knicks by Corey Smith, v8, i 38, pg6

The suit brought against Isiah Thomas and the N.Y. Knicks at the moment has had little to no effect on the ticket sales of the team, but that does not mean it has not effected the team as a whole. Plus it has the possibility to greatly effect sales and all aspects of the team in the future and there is no way to tell when we could see these effects. For a team that is not having one of its best seasons this could not come at a worse time. Now there not only going to have to put up with unhappy fans, but they are going to have this matter in the hack of their minds at all times. Plus they may be questioned by the media and hounded to give their opinion on the matter and this could only cause tension between a team that is already having problems getting it together.

The plus side to this all is the way many of the media sources have decided to handle the issue in N.Y. Giving it little light in the media accept for the general facts of the case. Almost showing their support for the Knicks and Isiah Thomas. The media in N.Y. has said they only want to start truly covering the issue when all the facts are out there and they can report accurately on all aspects.

I feel that it is a sad issue to deal with. Although I am not a Knicks fan this is a tough situation for any team to go through and has the possiblity to not only divide the team on the court, but also in the offices. Isiah Thomas has always been a player and president of class and it is sad to see his name be put the ringer as it has. I can not say if the accusations are true but I truly hope they are false. But then again if they are I guess he is just getting what is coming to him.

“Teams, athletes help Flex-Power muscle up” by Joe Chen. Volume 8 Issue 38 p.9

The article is aimed at how a former financial expert could turn out to be an entrepreneur, and run a thriving career with a remarkable marketing strategy. As a five-year-old company, the Flex-Power Company, which sells topical sport cream, has already spread out its business overseas.

The CEO is Bejan Esmaili who started up with his own enterprise and came up with so many impressive concepts for promoting his product. For instance, he chose to sell to all sports leagues in the first place, such us professional sport teams and college athletic teams. Therefore, throughout the endorsement of those famous athletes and trainers, the company would be expanding its market since product has been used frequently. Furthermore, some of well-known professional athletes are interested in company potential marketing opportunity. However, they not only endorse the product, but they also became investors. That might be the best solution Flex-Power company to promote its product in an efficient way and build up the popularity of its products.

In general, sporting goods are supposed to be sold on the shelves as the other similar merchandize. Esmaili has been taking advice from someone else in order to avoid inappropriately approaching the major market. He has chosen websites of health clubs, gym chains, and specific sport goods stores as his channel to sell to consumers. There is no doubt that he got much help from those sport related teams and athletes. Indeed, he attempted to detail all processes of marketing strategy, as well as increasing the reputation of his product. Even though sports cream is not like sports clothes and equipment, which could make fortunes much quicker and easier. On the other hand, sports cream is probably a necessary supplement for athletes and all sports events participants. Consequently, I believe that sort of business would increase its revenue via efficient marketing strategy.

"Players set to cash in making appearances at the Super Bowl"Volume 8, Issue 38, Page 21, by Tera Bisceglia

I understand the importance of professional athletes booking public appearances during the Super Bowl (considering it is the most attended and watched annual sports event). However, I don’t agree with athletes’ receiving thousands of dollars for an hour here, an hour there when in fact they would otherwise attend the Super Bowl even if there wasn't a strong opportunity to cash in.

I can’t believe there has been a decrease in event booking during the Super Bowl this year compared to last year. NFL players must not like the blistery weather Detroit has to bare. I'm actually surprised that the weather would be so detrimental in the number of events that are booked during the Super Bowl. I guess it is too cold to golf and the only beaches found in Detroit are the frozen tundra of the sands of Lake Michigan.

I respect the Steelers choice not to schedule any paid appearances during Super Bowl Forty, although Bettis and others attended events with friends and family the week prior to kick off. I see the need for and believe that making appearances are great for public relations sake, but I also don't agree with professional athletes being paid to attend parties just to have people let them how great they are.

“She won Guatemala, but will she be a sports broadcasting Survivor?” by Kevin Anderson. Volume 8, Issue 38, Page 38.

I chose this article because since the first season I have always been a fan of the CBS television show “Survivor.” Danni Boatwright a former beauty queen and most recent million-dollar winner of “Survivor: Guatemala, has her sights set on sports announcing.

Danni is no stranger to the world of sports; prior to “Survivor,” she was the co-host of a sports talk show on the radio. Attempting to ride off her beauty queen looks and her exposure on “Survivor,” Danni would like nothing more than to continue her career in front of the camera, in the form of a TV sports announcer. The irony to this story is that even though several offers have come her way, the strict two-year contract that she signed with CBS to establish herself on “Survivor” is the one thing holding her back. Due to the contract, she must get CBS’s permission to entertain any offers while under their contract. Although several of her offers have been denied because of her CBS contract, CBS has expressed no interest in hiring her for CBS Sports. CBS’s spokeswoman stressed, “all hiring is very competitive and that if she does end up working at CBS, it’s a ‘process that would take sometime.’”

Competition is the one thing that Danni Boatwright has a lot of experience. She was the second runner-up for Miss Teen USA in 1992, first runner-up for Miss USA in 1996, and most recently the one million dollar winner on CBS’s “Survivor.” If competition is the only thing that stands between her and her dream of becoming a sports caster, Danni Boatwright should have a legitimate chance of once again obtaining her dream.

"Steerles' arrival is solid gold for licensed goods"- by Sarah G. Vol 8 Issue 38 Pg 1

The Pittsburgh Steelers have one of, if not the best, fans in the nation and this is proved by the amount of Steeler licensed products that are bought even when they do not make it to the playoffs. Well, licensees are very happy that the Pittsburgh Steelers made it to Super Bowl XL this year because now product sells are going to be skyrocketing. Not only will sales be boosting around and in the Pittsburgh area but also they will be boosted around the nation.
"Terrible Towel" sales have been booming since the AFC championship game and now licensees say the "if-win" sales are staggering. 300,000 commemorative towels are on order if the black and gold win the Super Bowl.
It is amazing the hype and fan-base that the Steelers have. Being a Pittsburgh Steelers fan, I totally agree that sales will be booming and accelerating more than ever. This is also because of the dynasty of the Steelers, getting that "one for the thumb." Steelers' fans are going to be going crazy buying merchandise and marketers are going to be ranking in the big bucks!

“Hot tickets: Mags’ Super Bowl parties draw ‘em in with skin” by Kelly Kaskan, v8, i 38, page 37

The super bowl serves as the ultimate social event for athletes, stars, and rich business men alike. Sports and sex appeal have gone hand-in-hand since the beginning of advertising. From the scantly clad cheerleaders on TV to the Sports Illustrated swim suit edition, showing skin is the ultimate advertising tool.
Maxim and playboy have been long known for their extravagant events. Sex appeal is the theme of the party, and these magazines fill a certain niche in the world of consumers. Each magazine is unique; Sports illustrated at the more “tasteful” end, Maxim in the middle, and Playboy being the most risqué.
It is no surprise that the rich are willing to pay big money for tickets to these events. Maxim and playboy are supplying the men of the world with their ultimate fantasy (celebrities, football, and half naked women!). To potential investors and VIP's, a ticket to an event like this could be what seals the deal. The money involved in these parties just further proves the long standing fact that “sex sells”.
All-in-all, I say good for them. Maxim, playboy, and sports illustrated are finding their way to jump on the money train that the super bowl provides.

" Players set to cash in making appearance at "Super Bowl" by Brad Potts, v8, i 38, page 21

This aricle was interesting to me because we are talking about paying people to show up at the Super Bowl get free accomidations for a week tickets to the game and other perks for simple going to the greatest event in the in the USA as far as sports go. I really think the money could have been used better. I know I didn't care at all that Tom Brady was at the coin toss or that Franco Harris walked out of a tunnel before the game. Who cares!! and to pay them 50 to 100 thousand dollars to do so is insane if you ask me. Instead why don't we give away free Super Bowl T-shirts (nice ones) at the gate and other things that will make nice keep sakes for thoses who paid the thousands of dollars it takes just to get in the gates. They could have also offer free parking to those who had a ticket insead of wasting over 1 million dollars on X NFL who know one really cared to see anyway. I think that as far as marketing the money could have been spent alot better. Maybe with another big name band in the parking lot for tail gating, or something else for the people who spent thousands of dollars to make the trip.

"Canada joins neighbor Detroit in festivities" by Dave Andrews V8, i38

As most of us where aware, the Super Bowl XL was held in the Motor City, Detroit. Marketing efforts were not only conducted in our native USA, but because of the proximity, now can be conducted in the adjacent Windsor, Canada. Twenty-four years ago, which was the last time Detroit held a Super Bowl, Canada marketing efforts weren’t even attempted. Windsor, a town of 200,000 people, is located just fifteen minutes away from downtown Detroit; a very drivable distance.

One of the big sponsors of the Super Bowl XL is Budweiser. For this year’s event, Budweiser Canada distributed 350,000 cases of beer packs with the Detroit XL logo to help promote the game. These were special mixed packs indeed, not only with the logo, but also a variety of both Budweiser and Budweiser Light. Mark Ditmars (senior brand manager of Budweiser Canada) credits this promotion with boosting sales revenue which helped improve their yearly sales. He claimed that if it weren’t for December’s sales, they’re profits would show a flat projection, instead of the rising one they received.

Included in the Budweiser Canada marketing efforts for Super Bowl XL, 650 people won a trip the day of the game from Toronto to Windsor. Of those, 65 people won tickets to the actual game, while the rest enjoying parties in Windsor. For those who won tickets to the game, NFL has arranged pre-approved vehicles to cross the border without being stopped. Other efforts include a Budweiser sponsored tailgate party on the Canadian side to an NFL International party in Windsor. Immediately before the game, NFL Canada sponsored the Canadian youth flag football championships, which the winner will go to the global flag football championship.

“Steelers’ arrival is solid gold for licensed goods” by Heather Hileman; Volume 8 Issue 38 Page 1

This article discusses how “Steelers’ Merchandise” will be the hot product after the super-bowl if they win. They feel that merchandise sells could hit an all time high if they Steelers’ win, topping the previous best when the Packers returned to title town after they beat the Patriots in Super Bowl XXXI in 1997. Well as we all know the Steelers did win the Super Bowl XL Championship and as far as I can say, yes, “Now, it’s just nuts.”
The NFL consumer product senior vice president said that, Pittsburgh has deep roots and a national following. He also says that the Steelers sell more licensed product within their seventy-five mile radius than, he believes, any other NFL team. He says it also plays nationally, as well. He also says that a lot of people grew up in the “Steel Curtain” days and are still around. Also, there are people who weren’t around in the “Steel Curtain” days, but a true Steelers fans because they were brought up on tradition. Both will show to be great for merchandise sells.
They also discuss the “Terrible Towels”, which sell around 250,000 in a normal year. However, after AFC championship victory 200,000 additional towels were made. Since, they have won the Super Bowl; another 300,000 commemorative towels are on order. The president of Team/Beans Forever Collectibles puts it in perfect words, “I don’t think this is a Pittsburgh thing. This will be national. This would eclipse our best hot market by 40-50% and would be the biggest championship product we ever had.”
I completely agree with this gentleman. Being a Pittsburgh Steelers fan myself, I was able to see thousands of people hoarding the stores after the game and the day after the win, just to buy the championship t-shirts and hats. It’s great to see that Pittsburgh Steelers fans are “true” fans and support their team through the upsetting times and the most recently “glorifying” times.

"Hot tickets: Mags’ Super Bowl parties draw ‘em in with skin" by Rita Basile, Volume 8, issue 38

Two issues ago an article ran in Sports Business Journal that stated that hospitality firms were having a hard time drawing clients to Detroit this year because of the location and weather. I guess the way to draw clients to this area is by sponsoring events that promote Playmates and swimsuits. Maxim and Playboy were giving tickets to advertisers and VIPS to attend the parties. It was stated in this article that these tickets were harder to get than game tickets.
Fake tickets were sold on eBay last year for the Maxim event for $2000. This year tickets for the Maxim and Playboy affair were on sale on eBay for $1,700 a piece. Security is so tight for the affairs that the magazines do not even divulge the location. These types of parties began in 2000 in Atlanta by Playboy. It is noted that these parties give “men in their 40’s and 50’s a guilt-free way to relive their wild and crazy single days.”
Sports Illustrated even began hyping their swimsuit edition at the Super Bowl three years ago. SI will use its swimsuit models to conjure up “tasteful sex appeal” said Jeff Price, chief marketing officer and president of SI Digital. The adult magazines are not afraid of labeling their parties with a sexy stamp, but SI says it is tasteful sex appeal.
Sex sells! This is a definite. Look at advertisements, TV shows, movies, music videos, and sometimes even cartoons that our children watch today. It’s no wonder that Maxim, Playboy and Sports Illustrated are selling it as part of the Super Bowl. If clients won’t come to Detroit because of the cold weather then the clients need to be warmed up with something to draw them to the cold city. I am not a person who favors this type of environment but who am I to say to Maxim, Playboy, and Sports Illustrated how to run their business. They know what sells and they know how to draw them in!

"Weiss, Paterno missed Rose Bowl invitations but are raking in endorsement, speaking offers." By Dan Benjamin (vol. 8 iss. 37).

Basically, the article is making a big deal out of the fact that Norte Dame's Head football coach Charlie Weiss and Penn State's Joe Paterno are getting more national publicity (endorsement related, anyways) than Texas' Mack Brown whose Longhorns won the national championship. I really don't know why this would be a shocker, granted Brown led his Longhorn team over a favored USC Trojan team for the national championship; however, star-quarterback (and a sure- fire top 5 pick in the upcoming NFL draft) Vince Young is getting all the accocalades for the victory. In addition Brown who is recieving a lot of regional attention (according to the article 126 organizations have inquired about possible deals) had the reputation of not being able to win the "big one" as Texas has been one of the top teams in country since the turn of the century but Brown always faltered against the University of Oklahoma.

There are a few reasons why Weiss is a huge amount of endorsement attention. First and foremost he is the head coach of the University of Norte Dame football team (for some reason this has a lot of clout; not exactly sure why at least, legitimately speaking) and that he had a successful first season (this was Weiss' first head coaching job, he was previously the offensive coordinator of the New England Patriots during their three Super Bowl wins). Other tidbits about Weiss that makes him attractive to endoresement and/or book deals is that Weiss is a Norte Dame alumnus and didn't play college football (which as his manager/agent said makes him the "Rudy" of college coaches). In addition, according to the article, Weiss nearly died from complications of gastric bypass surgery and is raising a special needs daughter.

In my opinion, Joe Paterno is recieving more endorsement deals this year, as compared to the previous few seasons is for a couple of reasons. First, Paterno (who is 79- yearls old and has been at Penn State for over 50 years; 39 years as head coach) returned the Nittany Lions to national prominence this past season. In addition, Paterno is one of the one of the two most regonizable coaches in college football, today, (FSU's Bobby Bowden is the other)as a result of his successful record as Paterno stands fourth in career victories (354) in all divisions of play (I-A, I-AA, II, and III).

Besides the three coaches that the article mentioned, I'm sure Florida State's Bowden and USC's Pete Carroll (who's team won the past 1 1/2 national championships) is also getting alot of attention since the NCAA prohibits athletes from engaging in endorsement deals. Personnally, I have problem with that rule but it helps the NCAA control their interests (which is themselves).

"NBA will experiment with sound of silence" by Jen DuhnkeVolume 8, issue 37, page 4

This year, the NBA has taken on the theme of "Hardwood Classics", throwing in some retro ideas to mix-up the atmosphere and give the fans something different. On Feb. 26th during the Houston/Orlando game, there won't be blaring music during play nor all the fan prompts that have become a major part of an NBA game. Instead, organ music will be played along with limited sound effects.

This promotion is to happen during 52 games this season involving 11 teams. The Dallas Mavs played with no music or prompts during a game and the owner wasn't thrilled with the outcome. Last season, the Sacramento Kings turned down the volume during play for two games; Kings owner has no plans to repeat history.

Having less music, fan prompts, and even no announcers is only going to decrease the interest of NBA basketball more. The popularity of the sport has decreased drastically over the past 2 decades. I have a hard time watching NBA games and I'm a huge basketball fan! I would not be able to watch a game on television without the announcers. They add so much to the entertainment of the game. In my opinion, this experiment will not provide anything productive or attract more interest to the league.

Weis, Paterno missed Rose Bowl invitations but are raking in endorsement, speaking offers. Volume 8 Issue 37. By Dave Andrews

While Charlie Weis and Joe Paterno both failed to take their respective teams to the Championship Rose Bowl game, but they are still being awarded more attention and endorsement offers than the national championship coach this year. Notre Dame’s Weis, Penn State’s Paterno and Texas’ Mack Brown are arguably the most successful, high-profile coaches in all of college football.

Notre Dame’s Weis had success in his first year coaching the Fighting Irish, which makes him a prime marketing target. His marketing representation company has received approximately fifty calls for his endorsement services. They tell sources that he will most likely go with Big Brothers and Big Sisters as well as a national insurance underwriting group based in Atlanta. Other endorsements have Weis booked for several speeches (valued between $25,000 and $50,000 each). He is also exploring book options due to his unorthodox life by not play college football, almost dying from gastric bypass surgery and raising a special needs daughter.

Paterno on the other hand has been considering a new book, most likely an autobiography. His autobiography will include his unrevealed childhood in Brooklyn, N.Y. and a return to prominence for him and the Nittany Lions this season. Paterno has also received many more calls than usual this year for his speeches. Rumor has it that Paterno will be making a trip to IUP this year.

As for Brown (coach of Texas), he is going to be featured on the National Championship Texas Wheaties box cover and many organizations have contact him to speak after the game. “Remember, in college football you can’t utilize individual players,…that’s why coaches are so relevant.”