HPED445-001 FALL 2007

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Please post your weekly SBJ critique here. You need to follow the example:

Joe Gironda said...

[Week 1]"New NHL uniforms ready to wear"
V-9, I-37, P-6

This particular article discusses another of Reebok's innovations in the world of professional hockey. As mentioned by a previous user - the article specifically outlines the new "Edge" uniform system and the benefit these jerseys and pants will provide for the NHL players.

Along with promising better protection and improved moisture-management, Reebok also claims the uniforms will mean less fatigue for the players.

The article also mentions that about half of the teams in the NHL have already practiced in the new jerseys, whereas the entire league will be in the uniforms for next season.

The overall look of the uniform is excellent, as it not only claims better protection and moisture-management, but also creats a tighter jersey which will likely cut down on the grabbing from less-skilled, defensive players. It seems as though Reebok has taken the stance to try and create a football-type jersey for use in the NHL. Great move for a great company. To this point, Reebok has basically kept all of the former equipment they've purchased (from KOHO, CCM and Jofa) and simply put the "RBK" logo on it as their own. This is a great move for Reebok, as they are not trying to fix great products by changing everything about them (take notice, Nike).

This is the first major innovation the RBK company has introduced to the NHL, and I believe they have chosen a great avenue for this leap. Whether you're a hockey fan or not, you will certainly take notice to the uniforms above all else.