"NCAA drops the ball in the nickname game" ~original from Jimmy

jimmyhaysjr said...
"NCAA drops the ball in the nickname game"

In this article they talk about the NCAA has put down new guidelines against using native american tribes as nicknames and how it has failed. I find this topic interesting because it gives some good view points from both sides of the spectrum. The one is the nickname of a university should not be "hostile or abusive". The article states one of its main points on how the NCAA included The FSU Seminole nickname in that category and then dropped it because of the local Seminole tribe supporting it. In my opinion the NCAA should leave this issue up to the schools. Everything has to be politically correct because our socitey is so sensitive today and i don't think the NCAA has the right to decide what a private institution should do within its' own school.

"Sponsor could unite four major events" Another way to look at sponsorship?!

Original adopted from biz/ed

Wanna Argument?
Sponsorship in Sport: A Waste of Space?
What can go wrong in the land of sponsorship?

Ambush Marketing occurs where one brand sponsors an event, but suffers when a competitor brand manages to connect itself with the event, despite not having paid a sponsorship fee.

It occurs frequently when there's most to gain, at the largest events, with the biggest TV audiences and the highest corresponding sponsorship cost. Here are some examples of ambush marketing:

1992 Barcelona Olympics. Reebok was one of the Games' official sponsors, but Nike sponsored the press conferences of the USA basketball team. Michael Jordan, the symbol of Nike's Air brand advertising campaigns obscured the Reebok logo on his kit when receiving his gold medal.
2000 Sydney Olympics. Ansett Air, one of the Games' official sponsors fail to prevent Quantas Airlines using the slogan 'The spirit of Australia', even though it sounds relatively similar to Ansett's 'Share the spirit'.
2002 Winter Olympics, Salt Lake City. Brewing giant Anheuser-Busch paid $50 million to be one of the Games' official sponsors, gaining the rights to use the word 'Olympics' and the 5 rings symbol. But local small-scale brewery Schif used the slogan 'The Unofficial Beer. 2002 Winter Games' on its delivery vehicles.
In the case of Quantas and Ansett Air, ambush marketing can be seen to have been highly effective. Two pieces of research can be looked at in evidence. In 1997 a consumer poll found that 42% of respondents identified Quantas as an official sponsor of the 2000 Sydney Olympics, but only 15% of the same respondents thought that Ansett were an official Games sponsor. This despite the fact that Ansett had paid for the privilege, but Quantas had not.

"NBA and AZN to target Asian-Americans with series, specials" Is it really a good way to go from sport business perspective? [Written by Dr. H]

"The NBA is right in our sweet spot, really, because it rates so highly with our audience." Why do we need to target Asian-American audience? Is it really necessary for implementation of sport management and marketing strategies? Several factors we need to consider here: first, The Asian-American population is increasing three times faster than the U.S. population as a whole. Second, the average household income of Asians living in the U.S. is $10,000 higher than Caucasians. Third, The average audience age is either 45 years old or younger. Fourth, Purchasing power of Asian or Asian American is super hudge. (We can easily to figure out any amanzing number from economic growth in China). Globalization is the future trend for professional sports and also the future trend for sport marketing firms and sport management groups. The winner needs to catch up with the movement of China and understand more about different issues in culture.

"Wie, William Morris near deal" Can Wie find a guarantee $15M/y deal? [written by Dr. Hsiao]

Michelle Wie began playing golf at the age of four. According to an Associated Press profile, Wie was winning nearly every junior event she entered by the age of 11. She told the AP that she plays golf for about four hours a day on weekdays and seven hours a day on weekends. In tournaments, her father served as her caddie through most of 2003. Major marketing companies such as IMG and Octagon, they all try to represent Wie. Wie's potential marketing opportunity is definately more than $15M. The potential market includes different regions around the world, such as U.S. and Asia.

~A good example of weekly article critique by Thomas Jones~

"The NFL's vanishing bonus"
(Thomas Jones)
This article pertaining to this year's signing bonus was interesting. I think that it is important for players to ascertain guareenteed money. Over the years football was one of the only sports that didn't guaranteed money to it's athletes. Now players should take advantages of this opportunity. Today's players are more prone to injuries that are career ending. It's vital for these players future financial stability.

The only downfall is when taking the guaranteed money is that it benefits the teams. Basically this is an interest-free loan. I think it depends on the players situation.

New issue arrives~

Please post your comments as soon as you read your favoriate articles

POST YOUR ARTICLE CRITIQUE HERE!

Guys,

Please post your "WEEKLY SPORTS BUSINESS JOURNAL" critique here.