We focus on the application of business practices to operate a successful sports organization. For this special blog, topics emphasized are promotion in sport, sport marketing, the development of sport marketing plan, financing a sports organization, sport sponsorships, sales application to the sport industry will be emphasized.

Thursday, September 01, 2005

"Wie, William Morris near deal" Can Wie find a guarantee $15M/y deal? [written by Dr. Hsiao]


Michelle Wie began playing golf at the age of four. According to an Associated Press profile, Wie was winning nearly every junior event she entered by the age of 11. She told the AP that she plays golf for about four hours a day on weekdays and seven hours a day on weekends. In tournaments, her father served as her caddie through most of 2003. Major marketing companies such as IMG and Octagon, they all try to represent Wie. Wie's potential marketing opportunity is definately more than $15M. The potential market includes different regions around the world, such as U.S. and Asia.