"NBA and AZN to target Asian-Americans with series, specials" Is it really a good way to go from sport business perspective? [Written by Dr. H]

"The NBA is right in our sweet spot, really, because it rates so highly with our audience." Why do we need to target Asian-American audience? Is it really necessary for implementation of sport management and marketing strategies? Several factors we need to consider here: first, The Asian-American population is increasing three times faster than the U.S. population as a whole. Second, the average household income of Asians living in the U.S. is $10,000 higher than Caucasians. Third, The average audience age is either 45 years old or younger. Fourth, Purchasing power of Asian or Asian American is super hudge. (We can easily to figure out any amanzing number from economic growth in China). Globalization is the future trend for professional sports and also the future trend for sport marketing firms and sport management groups. The winner needs to catch up with the movement of China and understand more about different issues in culture.