Freddy Adu scores a spot on the cover of EA's newest soccer game. volume 8 issue 21 page 10 by Robert Conrad

I remember when Adu first was on the news for the youngest pro soccer play in history. I've watched a couple of his games and seen him play. By the way he plays it doesn't look like he's almost half the age of the players he's playing with or against.


I think it's good for him to be on the front of a game. He may not been playing soccer forever but he does give the sport of soccer more fans. The reason why is because he's so young compared to the other pro athletes in his sport. It's something new in the sport and when ever there is something new in a sport it can help with the sport or hurt the sport. In this case it helps the sport of soccer some, don't get me wrong. I'm not saying that everybody watches soccer now because of him but he's probably helped a little.


EA sports has given him a multiyear endorsmeent deal, 1 million contract with Nike and other deals with Campbell Soup Co., Pepsi Co and an
Arlington, Va. bases BMW dealership which gets him close to a 2 million dollars worth. I say good job to him and good luck.

"Ads hope ‘geek’ can boost trading card sales" Vol 8, issue 21, page 10 by Steve Jacksons

The trading card industry has been in a slump since the card “glut” of the mid 1990’s, says Peter Gudmundsson who is the president Beckett Media L.P. They are offering “Card Geek” ads to sports magazine in hope to spark the rest of the trading card industry and the general sports publications, the purpose is primarily to agree that trading cards are a cause worth getting behind.
The ads are going to be full-color ads which feature athletes such as Carmelo Anthony, Mike Modano, Mark Teixeira, Lito Sheppard, and many more. All though only Modano appears in uniform, right now MLB, and possibly NBA are going to agree to show the players in uniform.
Since Beckett’s spark in this new found energy F+W Publications, and Upper Deck, who are rivals, have become mildly turned on. Beckett says that they encourage this behavior yet hope that everything maintains civilized while doing so.
What Beckett is doing is slightly impressive and very daring. For the most part when I write a critique it is because of a good article and an excellent idea. Although in this case I think that Beckett might just be throwing out a desperation move. Trading cards in the past generation and in our younger youth days were “huge”, I do remember buying boxes that fit the trading cards that I would buy, there was a good industry for some time to be involved in trading cards. In today’s society I can’t see the youth absolutely “needing” a Michael Jordan rookie card like I once felt about it.
My belief of this being a desperate move stands, but for a desperate move Beckett is doing it the right way by not trying to do it on there own, they are also attempting to sparking the rest of the trading card industry, and as we know you can’t be all by your self in a huge market, you need others to compete with.

Important days for NFL’s Global Efforts, Volume #8, Issue #21, Page #3 by Justin Myers

In this article the NFL wants to globalize their market. Even though NFL is heard of all around the world, it still has trouble creating the revenue to keep it going to make it worth while. The idea that the article said about was to get the local markets involved in the countries overseas.
If the NFL did get the overseas local markets involved it would create more sponsorship, revenue and all the other things that create money. All around the U.S. cities that have an NFL team, the businesses have stuff of the team, but overseas it’s rare because it’s not big there. It is the job of the marketers to get the European football teams to get local markets to advertise the teams.

"Trip to Baton Rouge shows power of Sports to touch lives" Volume 8 issue 21, page 47 by Brooke VanBuskirk

The Orlando Magic went to Baton Rouge for a couple of days taking 6,000 pounds of relief supplies to the people left homeless from the floodings. They were joined by many other helicopters bringing relief. They visited a church housing 700 worn out citizens, who were very happy to see them. There were kids there that just wouldn't smile until they were givin Orlando Magic T-shirts. They said they would root for them because they showed that they cared. A family told of all the other famous people who had been there but Orlando Magic was the most important to her

I think this was wonderful just for the kindness that they shared with the victims or the hurricane. They say it is the power of sport and it definately brought more hope to these people. Now on the business side of things i think this was great too. Now they will have even more fans just for caring. I think more sports teams should be out helping. It's the power of sports that bring people together even in tragedy

"Drew too? Comparison goes only so far" by Khalif woodard

The article is about the similarities between to sport agents, Drew Rosenhaus and Todd France. Todd Frnace is a beginer agent who is feeling his way around in order to find out how the business world works, he has dealt with a few big time athletes but not that many. Drew Rosenhaus on the other hand has dealt with many big time athletes because if his popularity and standards, he deals with high profile players. The two are similar in many ways , but u tell the difference between the two because of thier personalities. France tries to stay away from the media unlike Rosenhaus who loves the media. France stays away from the media because he has a law suit with Career Sports and Lonnie Cooper. France tries to make sure that his clients get treated fairly. I like this article because it shows the contrast between very similar agents.

"Freddy Adu, scores a spot on the cover of EA's newest soccer game" [volume 8, issue 21] Michelle Mattis

Freddy Adu a break out star in soccer who just turned 16 is the youngest athlete to ever appear on the cover of an EA Sports video game.
Adu has endorsement deals with other companies, a 1 milllion contract with Nike, Campbell's soup, Pepsi and a BMW dealership in virginia. All added up to equal 2 million dollars.
For a 16 year old to have all of this I dont think that he will have to worry about anything anymore. He is playing a sport that he loves and he is making lots of money doing it. Also all the endorsements that he has is allowing him to have a good reputation, getting his name out there, and he;s making money. I think that Freddy Adu is very lucky to have all of this at the age of 16