We focus on the application of business practices to operate a successful sports organization. For this special blog, topics emphasized are promotion in sport, sport marketing, the development of sport marketing plan, financing a sports organization, sport sponsorships, sales application to the sport industry will be emphasized.

Friday, October 07, 2005

"Freddy Adu, scores a spot on the cover of EA's newest soccer game" [volume 8, issue 21] Michelle Mattis


Freddy Adu a break out star in soccer who just turned 16 is the youngest athlete to ever appear on the cover of an EA Sports video game.
Adu has endorsement deals with other companies, a 1 milllion contract with Nike, Campbell's soup, Pepsi and a BMW dealership in virginia. All added up to equal 2 million dollars.
For a 16 year old to have all of this I dont think that he will have to worry about anything anymore. He is playing a sport that he loves and he is making lots of money doing it. Also all the endorsements that he has is allowing him to have a good reputation, getting his name out there, and he;s making money. I think that Freddy Adu is very lucky to have all of this at the age of 16