Sports Building Momentum for Turin (Vol 8 issue 19) by Brooke VanBuskirk

This article is about gaining sponsorship and fans for the sports that participate in the winter olympics. Before the winter olympics there will be a show called ICE 2005 which will showcase the bobsled, curling, and luge. They have had this show two other years and last years ratings were better than that of a colege basketball game. Winter sports do not have the fans and sposorship as do other sports.

I think that these would be interesting sports to watch. If I were a marketer I would want to sponsor them and then advertise these sports. I think if bobsled could make it on tv it would be a huge hit, because it brings something new to the table instead of the same old sports people are watching on tv. What would also help is if you tried to do a realiy series on one of the sports and follow one teams around for its training and games. I think it would be a good investment to help support these teams and sponsor them.