("Goobye, bowling balls,heloo,running, shoes as PBA excutive Changes jobs." Volume8 Issue19 pg.7) by Thomas Jones

I believe that Steve Miller is a marketing genius with a every successful track record. Steve is the person who restore the Professional Bowling Association. Before Steve become the CEO of the PBA, the league was an utter disgrace. Within five years he completely turned around the league. Now the PBA tournament is nationally televised on ESPN. Also, Steve has almost doubled the PBA's annual revenue.
Now as Steve leaves the PBA for Devine Racing I don't know how well the PBA will thrive in his absence. I also know that Devine Racing will flourish with Steve at the helm. I think that he will restore the luster that marathon have been missing. According to this article Steve will focus on the young consumers. I think that the young consumers have such a larger stake of the overall power buying power. Which is probably why he is marketing that particular group. Truly Steve Miller is one of a kind.