Comcast’s national ad debut is HD sponsorship on “MNF” (vol 8, issue 19, page 13) by Justin Myers

Volume 8, issue 19, page 13
In this article Comcast is getting a contract to televise the NFL’s Monday night football in HD. Also this company will spend more than $6 million with ABC on this game night. During this game Comcast gets a 10 second tag to show that the sponsor is of the game, and a 30 second ad during the first half of all the games. Comcast also stated that they have the better option between them and DirecTV. The article stated that they have a better deal during the football season with the HD package.
In my opinion I think that it may be a good idea for Comcast to sponsor this game because it will increase their reputation for good programming and very good customer service. I think also that they will acquire more customers in the fact that they are sponsoring Monday night football with ABC. Also in this article it gave some information about Sportsvision. I think Sportvision is good idea because it gives people that don’t know much about first downs, an idea where it is. And the different camera angles are good because the consumers are getting more for less.