We focus on the application of business practices to operate a successful sports organization. For this special blog, topics emphasized are promotion in sport, sport marketing, the development of sport marketing plan, financing a sports organization, sport sponsorships, sales application to the sport industry will be emphasized.

Thursday, September 29, 2005

"Back on the Ice" [vol8 issue 20]


This article is about how the Boston Bruins are trying to bring back the fans after the work stoppage that cause last season to be canceled. The Bruins are not only using ads with current players but also old hall of fame Bruins like Ray Bourque, Cam Neely and Terry O'Reilly. They even got one of the most famous Boston Bruin fans to do a special ad. Actor Denis Leary did a special ad during his FX tv show "Rescue Me" explaining to the fans that the team is ready to win the Stanley Cup. The Bruins GM believes that the fans will come back for the new season but fears that they don't believe the Bruins will have much success. I believe that the Bruins management are taking a pretty good angle towards the fans. The Bruins have a good team and have a chance to do very well this season. Letting the fans know that winning the cup is there main priority is very important in my eyes. Team captain Joe Thorton told fans in Boston that he's not leaving until he wins a cup for the city. Reading this article as a Bruin fan i would be very anxious for the season to start and have an up beat attitude as well. The bruins are making it clear for everyone and because of it they are enjoying a 92 percent season ticket renewal which is among the highest in the NHL. With the success of the Red Sox and Patriots the Bruins need to provide a championship soon,