"Sideline Seating not in lineup" [Volume 8, Issue 20, page 4] by Matt Valentine

This article deals with NFL teams toying with the idea of on the field seating for home games. The idea was sure to be a big hit, but due to the ongoing collective bargaining agreement which has not been reconciled yet, it doesn’t look like it will be happening in the near future. NFL insiders say that the idea has not been totally eliminated, but it has taken a backseat until other things are resolved. A few teams experimented with the idea of having fans in seats on the field last year, and some say that it was a hit. Others aren’t saying whether or not it will be a sure thing. The Patriots said last year that they could generate one million dollars in revenue with the seats they are planning to install in each corner of Gillette stadium. I feel that an opportunity like this should not be wasted. What team wouldn’t want to generate an additional million in sales just for having a select number of fans sit in lazy boys in the corner of the end zone? I am sure that the big markets in the league would have people bidding higher and higher for these never before possible seats. It would be a big mistake if the league and the players association didn’t come to some sort of agreement on this issue.