Bon Jovi puts his Soul into career as sports owner [volume 8, issue 20] by Brooke VanBuskirik

On top of acting in movies, tv series, and singing, Bon Jovi also is a co-owner of an arena football league franchise. Bon Jovi named it the Philadelphia Soul and it led the league in attendance it's first two games.

Bon Jovi used his celebrity standing as a way to make money and it showed in the first couple games. Bon Jovi doesn't just sit back and let everything happen, he actually takes part and controls alot of what happens. He wanted to relate to the fans and make it possible for more people to be able to come see the football games. He wanted people to be able to afford tickets to the game.

I think it's great the Bon Jovi took on this league for himself and other. He understands that its hard for a lot of people to pay for these tickets and wanted to make it easier. People realize that his point of view is actually being used and he's probably gaining even more fans. Bon Jovi is very experienced with what is needed to market your products from being a singer, so i think it helps that he's a part of this league.