We focus on the application of business practices to operate a successful sports organization. For this special blog, topics emphasized are promotion in sport, sport marketing, the development of sport marketing plan, financing a sports organization, sport sponsorships, sales application to the sport industry will be emphasized.

Friday, September 30, 2005

Dish Network beaming in more sports (Vol8, issue 20, page 4) by Alicia Detweiler



Dish Network recently acquired distribution rights with NFL Network and CSTV (College Sports Television). NFL Network will be broadcast on Dish's mid-tier "America's Top 120" package and CSTV (along with NFL Network) will be broadcast on Dish's top-tier "America's Top 180".

While Dish Network does have NHL, MLB, and NBA deals, they have historically been behind in signing sport-related networks such as the YES Network.

It's good to see Dish finally going after sports channels. I've been a subscriber for 6 months now and was hoping that Dish would be able to make this deal happen. I agree with the article, sports are a very lucrative asset to service providers. It's important to make sure you have a broad variety of sport networks to satisfy a larger sector of your subscriber base, otherwise they may decide to drop your service in favor of a competing provider.