“Teams, athletes help Flex-Power muscle up” by Joe Chen. Volume 8 Issue 38 p.9

The article is aimed at how a former financial expert could turn out to be an entrepreneur, and run a thriving career with a remarkable marketing strategy. As a five-year-old company, the Flex-Power Company, which sells topical sport cream, has already spread out its business overseas.

The CEO is Bejan Esmaili who started up with his own enterprise and came up with so many impressive concepts for promoting his product. For instance, he chose to sell to all sports leagues in the first place, such us professional sport teams and college athletic teams. Therefore, throughout the endorsement of those famous athletes and trainers, the company would be expanding its market since product has been used frequently. Furthermore, some of well-known professional athletes are interested in company potential marketing opportunity. However, they not only endorse the product, but they also became investors. That might be the best solution Flex-Power company to promote its product in an efficient way and build up the popularity of its products.

In general, sporting goods are supposed to be sold on the shelves as the other similar merchandize. Esmaili has been taking advice from someone else in order to avoid inappropriately approaching the major market. He has chosen websites of health clubs, gym chains, and specific sport goods stores as his channel to sell to consumers. There is no doubt that he got much help from those sport related teams and athletes. Indeed, he attempted to detail all processes of marketing strategy, as well as increasing the reputation of his product. Even though sports cream is not like sports clothes and equipment, which could make fortunes much quicker and easier. On the other hand, sports cream is probably a necessary supplement for athletes and all sports events participants. Consequently, I believe that sort of business would increase its revenue via efficient marketing strategy.