“Hot tickets: Mags’ Super Bowl parties draw ‘em in with skin” by Kelly Kaskan, v8, i 38, page 37

The super bowl serves as the ultimate social event for athletes, stars, and rich business men alike. Sports and sex appeal have gone hand-in-hand since the beginning of advertising. From the scantly clad cheerleaders on TV to the Sports Illustrated swim suit edition, showing skin is the ultimate advertising tool.
Maxim and playboy have been long known for their extravagant events. Sex appeal is the theme of the party, and these magazines fill a certain niche in the world of consumers. Each magazine is unique; Sports illustrated at the more “tasteful” end, Maxim in the middle, and Playboy being the most risqué.
It is no surprise that the rich are willing to pay big money for tickets to these events. Maxim and playboy are supplying the men of the world with their ultimate fantasy (celebrities, football, and half naked women!). To potential investors and VIP's, a ticket to an event like this could be what seals the deal. The money involved in these parties just further proves the long standing fact that “sex sells”.
All-in-all, I say good for them. Maxim, playboy, and sports illustrated are finding their way to jump on the money train that the super bowl provides.