We focus on the application of business practices to operate a successful sports organization. For this special blog, topics emphasized are promotion in sport, sport marketing, the development of sport marketing plan, financing a sports organization, sport sponsorships, sales application to the sport industry will be emphasized.

Tuesday, February 07, 2006

"NBA will experiment with sound of silence" by Jen DuhnkeVolume 8, issue 37, page 4



This year, the NBA has taken on the theme of "Hardwood Classics", throwing in some retro ideas to mix-up the atmosphere and give the fans something different. On Feb. 26th during the Houston/Orlando game, there won't be blaring music during play nor all the fan prompts that have become a major part of an NBA game. Instead, organ music will be played along with limited sound effects.

This promotion is to happen during 52 games this season involving 11 teams. The Dallas Mavs played with no music or prompts during a game and the owner wasn't thrilled with the outcome. Last season, the Sacramento Kings turned down the volume during play for two games; Kings owner has no plans to repeat history.

Having less music, fan prompts, and even no announcers is only going to decrease the interest of NBA basketball more. The popularity of the sport has decreased drastically over the past 2 decades. I have a hard time watching NBA games and I'm a huge basketball fan! I would not be able to watch a game on television without the announcers. They add so much to the entertainment of the game. In my opinion, this experiment will not provide anything productive or attract more interest to the league.