"Detroit Super Bowl gets cold shoulder" Hospitality clients are staying away. Volume 8, issue 36, page 1, 28. by Rita Basile

“Detroit Super Bowl gets cold shoulder” Hospitality clients are staying away. Volume 8, issue 36, page 1, 28.

When one thinks about the weather during NFL football anything can be expected; snow, rain, sleet, ice, sun, and temperatures that go anywhere from below zero to temps in the 80’s or even 90’s. Weather a factor that can turn a one-sided game into a tight football game becomes part of that game, but this year the concern is the money that is lost due to the location and the weather of Super Bowl XL. This years Super Bowl location (Detroit) is turning into a nightmare for hospitality firms. The location and the weather are turning many clients away and sending them to warmer climates. I, myself, am not a fan of football games that are played indoors, but I do understand that advance planning for such a big event must be scheduled way in advance. Hospitality firms are reporting that many of their clients are not eager to go to Detroit this year. I think these people who go to the Super Bowl year after year have to realize that weather and location is a part of the sport. It should not be turning them away just because the weather may be cold or snowy. These people who are going to Vegas or the Caribbean seem to be looking for luxury and not the true Super Bowl environment. As Rich Hall, vice-president of GMR marketing states, “It is still the Super Bowl, and regardless if it is in Detroit or Miami, it is the Super Bowl.” I hope this does not lead to the Super Bowl constantly being held in warmer climates because weather is part of the game of football and I would not want to see that aspect of the game being eliminated.