We focus on the application of business practices to operate a successful sports organization. For this special blog, topics emphasized are promotion in sport, sport marketing, the development of sport marketing plan, financing a sports organization, sport sponsorships, sales application to the sport industry will be emphasized.

Monday, January 23, 2006

"SPORT BUSINESS PLAN" AREA!!!

PLEASE POST YOUR "SPORT BUSINESS PLAN" HERE!!!

posted by Dr. Richard Hsiao at 1/23/2006 09:50:00 AM

4 Comments:

Anonymous Anonymous said...

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Tuesday, January 24, 2006 5:34:00 PM

 
Anonymous Anonymous said...

Aramark Suit Brings Sobering Changes
vol.8 iss.37 pg.1

When you think of sporting events..major league baseball games, the NBA, and especially the NFL, one things seems to be synonymous with all of those. Alcohol consumption. I think we've all seen it or possibly been apart of the tailgaiting extravaganzas that have taken place before some of our teams big games..or not so big..in the case of my beloved Browns team, but there comes a point when a few drinks with friends becomes to much when someone decides to get behind the wheel of a car. That was the case last January when a $105 million judgment was levied against concessionaire giant Aramark regarding a 1999 case where a drunken fan that attended a New York Giants game at Giants Stadium, later caused a crash and paralyzed a 2-year-old girl.
With this very public incident and many other similar to this one that have happened over the years, it is a wonder that more actions haven't been taken in light of these recent events. Of course because of this and the fact that spectators become so unruly and out of hand when an excessive amount of alcohol is consumed. Now that is not to say that Aramark hasn't taken any precautionary methods to try to stop this raging epidemic at games. For instance a nonprofit ahocohol education program TEAM Coalition or Techniques for Effective Alcohol Management was set up to educate and train people on the proper selling of alcoholic products. Although Jill Pepper TEAMs executive director said "training your staff is the strongest deomsonsttation of commitment to alcohol management a facility can make because it takes th most time,effort and dedication." It still seems that giving this training to some of your employees is making a small dent in this large problem. Because the number of incidents involving alcohol-induced behavior decreased by 50% in 2005.
Hopefully with these trainings and other methods such as under cover agents and security, we can hopefully get this problem under control. Of course I have nothing against people having a few drinks and a good time while they are cheering their team to a victory, but the problem occurs when it is taken too far and innocent people become victims of someone elses carelessness.

Monday, January 30, 2006 1:48:00 PM

 
Anonymous Anonymous said...

Canada joins neighbor Detroit in festivities
Volume 8, Issue 38
Dave Andrews

As most of us where aware, the Super Bowl XL was held in the Motor City, Detroit. Marketing efforts were not only conducted in our native USA, but because of the proximity, now can be conducted in the adjacent Windsor, Canada. Twenty-four years ago, which was the last time Detroit held a Super Bowl, Canada marketing efforts weren’t even attempted. Windsor, a town of 200,000 people, is located just fifteen minutes away from downtown Detroit; a very drivable distance.

One of the big sponsors of the Super Bowl XL is Budweiser. For this year’s event, Budweiser Canada distributed 350,000 cases of beer packs with the Detroit XL logo to help promote the game. These were special mixed packs indeed, not only with the logo, but also a variety of both Budweiser and Budweiser Light. Mark Ditmars (senior brand manager of Budweiser Canada) credits this promotion with boosting sales revenue which helped improve their yearly sales. He claimed that if it weren’t for December’s sales, they’re profits would show a flat projection, instead of the rising one they received.

Included in the Budweiser Canada marketing efforts for Super Bowl XL, 650 people won a trip the day of the game from Toronto to Windsor. Of those, 65 people won tickets to the actual game, while the rest enjoying parties in Windsor. For those who won tickets to the game, NFL has arranged pre-approved vehicles to cross the border without being stopped. Other efforts include a Budweiser sponsored tailgate party on the Canadian side to an NFL International party in Windsor. Immediately before the game, NFL Canada sponsored the Canadian youth flag football championships, which the winner will go to the global flag football championship.

Thursday, February 09, 2006 11:07:00 AM

 
Anonymous Anonymous said...

Steelers' Arrival is Solid Gold For Licensed Goods. Vol 8 Issue 38. Pg 1

This article was about Steelers' Merchandise. It predicted that if the Steelers' won the Super Bowl, their merchandise would be the hot product to buy. They believed that sales could set a new record high sales, beating the Packers who set the record for merchandise sales back in 1997 when they beat the Patriots.
Pittsburgh has deep roots and a national following according to NFL consumer product senior VP. He believes that the Steelers sell more licensed products within a 75 mile radius then any other NFL team.
Terrible Towels, which sell 250,000 in a year, were also discussed. Now that they've won the AFC title and the Super Bowl an additional 300,000 have been ordered.
I agree with the article, being a Steelers fan, I believe fans all over will be buying things from collectables to shirts. And while the Steelers may set new records, I think this would happen no matter what team wins the Super Bowl. After the game fans of the winning team are always going to be willing to buy new merchandise of their team.

Monday, February 13, 2006 11:17:00 PM

 

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