San Juan arena expects sellout for NBA game, has hopes of landing an All-Star Game Vol. 8 Iss. 23, Pg. 15 by Steve Jackson

Alberto Perez, the vice president of sales and marketing for Gianfi, the local promoter staging games at SMG operating Coliseo De Puerto Rico. Is heavily attempting to stage NBA events at the $240 million complex. The 18,000 crowd capacitated facility anticipates on selling tickets for the range of $40 to $250 for courtside. The Miami Heat are going to have exhibition game at this facility and as of now 16,000 tickets have been sold, showing the upper management that the people will come out. Along with showing that the people will come out they also have a heavily populated island at 2.5 million people. Not only do they want regular season exhibition games, they also would like to host events such as the NBA all-star game.
This is a good thing for Puerto Rico, it will involve a lot of marketing strategies that must show and be prove that this wouldn’t be a waste of revenue for the NBA to become involved.