We focus on the application of business practices to operate a successful sports organization. For this special blog, topics emphasized are promotion in sport, sport marketing, the development of sport marketing plan, financing a sports organization, sport sponsorships, sales application to the sport industry will be emphasized.

Friday, October 14, 2005

Stadiums overlap builds time pressure into schedule Vol 8, Issue 22, pg 33 by Matt Valentine


The St. Louis cardinals have been one of the most successful baseball franchises in recent years. They are in the process of building a new stadium in downtown, right next to the old Busch stadium. New Busch stadium will be basically on top of the old stadium. The demolition of old Busch stadium must wait until the season is over for the Cardinals, which could be late October depending on how well they do this year in the playoffs. I can see how a team would want to incorporate some of its old memories into the new place, but I don’t think that it should jeopardize the economics of the franchise as a whole. I think that planning to build old into new is a bad move in this situation because you might be creating a money problem if you do. But it looks like it is too late now.