An ‘NFL World,’ and they’re just living in it by TERRY LEFTON Vol 8, Issue 22 by Charles Howell

This articlke talks about howw how the NFl network plans to have new commercials with NFL stars in their own animated world. They plan to do things like have Pittsburgh Steelers running back Jerome Bettis is driving a bus, and Cincinnati Bengals quarterback Carson Palmer is throwing a rolled newspaper to St. Louis Rams receiver Torry Holt, who lives in a house where the mailbox is a football and the exterior lights are Rams helmets. They hope ro bring more attention to the network with these commercials.The NFL Network, now in 35 million homes, hopes to produce four 30-second and several 15-second NFL World ads before the regular season ends.
I think that this is an great idea and will definitly work in favor of the NFL network. It will get children interseted as well as adults.