Weis, Paterno missed Rose Bowl invitations but are raking in endorsement, speaking offers. Volume 8 Issue 37. By Dave Andrews

While Charlie Weis and Joe Paterno both failed to take their respective teams to the Championship Rose Bowl game, but they are still being awarded more attention and endorsement offers than the national championship coach this year. Notre Dame’s Weis, Penn State’s Paterno and Texas’ Mack Brown are arguably the most successful, high-profile coaches in all of college football.

Notre Dame’s Weis had success in his first year coaching the Fighting Irish, which makes him a prime marketing target. His marketing representation company has received approximately fifty calls for his endorsement services. They tell sources that he will most likely go with Big Brothers and Big Sisters as well as a national insurance underwriting group based in Atlanta. Other endorsements have Weis booked for several speeches (valued between $25,000 and $50,000 each). He is also exploring book options due to his unorthodox life by not play college football, almost dying from gastric bypass surgery and raising a special needs daughter.

Paterno on the other hand has been considering a new book, most likely an autobiography. His autobiography will include his unrevealed childhood in Brooklyn, N.Y. and a return to prominence for him and the Nittany Lions this season. Paterno has also received many more calls than usual this year for his speeches. Rumor has it that Paterno will be making a trip to IUP this year.

As for Brown (coach of Texas), he is going to be featured on the National Championship Texas Wheaties box cover and many organizations have contact him to speak after the game. “Remember, in college football you can’t utilize individual players,…that’s why coaches are so relevant.”