"Hey, Want a Super Bowl! ad? "Volume 8, issue 37, page 1 by Heather Hileman

This article is about ABC finding people that want super bowl ads. They construed in a new way this year to go about getting those who want an ad. Instead of waiting until the week of the super bowl for the “last minute” advertisers, they deployed the idea to go after them earlier. It is astonishing to see that in the last weeks of December the 30 second commercials were going for $1.8 million when compared to the $2.6 million price tag for “prime” positions. This article states that even pre-game commercial spots are going for $1.5 million. This article also states that all but the first hour of the nearly four hour pre-game is sold out. ABC and ESPN are expected to generate around $150 million on Super Bowl Sunday.

There are mixed opinions on this year’s super bowl market. Some think it is status quo and others feel that demand is thinner than other years. One head honcho states that it may be the Olympics that has hurt the super bowl in commercial spots. However, the last five super bowls have been seen in an average of more than 81 million U.S. homes.

I honestly do not see a problem with companies wanting to buy commercial spots for the super bowl. This is the biggest reason why most people who don’t enjoy sports tune into the super bowl: just to watch the commercials. I can imagine that there will be even more people tuning into this game, since it is super bowl XL. I don’t see any reason why the “super bowl” won’t do well this year or any other year. It is a big organization and most people in this world love football.