“Steelers’ arrival is solid gold for licensed goods” by Heather Hileman; Volume 8 Issue 38 Page 1

This article discusses how “Steelers’ Merchandise” will be the hot product after the super-bowl if they win. They feel that merchandise sells could hit an all time high if they Steelers’ win, topping the previous best when the Packers returned to title town after they beat the Patriots in Super Bowl XXXI in 1997. Well as we all know the Steelers did win the Super Bowl XL Championship and as far as I can say, yes, “Now, it’s just nuts.”
The NFL consumer product senior vice president said that, Pittsburgh has deep roots and a national following. He also says that the Steelers sell more licensed product within their seventy-five mile radius than, he believes, any other NFL team. He says it also plays nationally, as well. He also says that a lot of people grew up in the “Steel Curtain” days and are still around. Also, there are people who weren’t around in the “Steel Curtain” days, but a true Steelers fans because they were brought up on tradition. Both will show to be great for merchandise sells.
They also discuss the “Terrible Towels”, which sell around 250,000 in a normal year. However, after AFC championship victory 200,000 additional towels were made. Since, they have won the Super Bowl; another 300,000 commemorative towels are on order. The president of Team/Beans Forever Collectibles puts it in perfect words, “I don’t think this is a Pittsburgh thing. This will be national. This would eclipse our best hot market by 40-50% and would be the biggest championship product we ever had.”
I completely agree with this gentleman. Being a Pittsburgh Steelers fan myself, I was able to see thousands of people hoarding the stores after the game and the day after the win, just to buy the championship t-shirts and hats. It’s great to see that Pittsburgh Steelers fans are “true” fans and support their team through the upsetting times and the most recently “glorifying” times.