"Steerles' arrival is solid gold for licensed goods"- by Sarah G. Vol 8 Issue 38 Pg 1

The Pittsburgh Steelers have one of, if not the best, fans in the nation and this is proved by the amount of Steeler licensed products that are bought even when they do not make it to the playoffs. Well, licensees are very happy that the Pittsburgh Steelers made it to Super Bowl XL this year because now product sells are going to be skyrocketing. Not only will sales be boosting around and in the Pittsburgh area but also they will be boosted around the nation.
"Terrible Towel" sales have been booming since the AFC championship game and now licensees say the "if-win" sales are staggering. 300,000 commemorative towels are on order if the black and gold win the Super Bowl.
It is amazing the hype and fan-base that the Steelers have. Being a Pittsburgh Steelers fan, I totally agree that sales will be booming and accelerating more than ever. This is also because of the dynasty of the Steelers, getting that "one for the thumb." Steelers' fans are going to be going crazy buying merchandise and marketers are going to be ranking in the big bucks!