We focus on the application of business practices to operate a successful sports organization. For this special blog, topics emphasized are promotion in sport, sport marketing, the development of sport marketing plan, financing a sports organization, sport sponsorships, sales application to the sport industry will be emphasized.

Monday, December 04, 2006

The Elusive Fan - Interview

The competition for attention. Major League Baseball playoffs are under way. The NFL season is in full swing. The hockey season begins this week and the NBA is warming up.
Irving Rein is a communications professor at Northwestern University and co-author of "The Elusive Fan".

Any opinions related to this video clip? :-)

posted by Dr. Richard Hsiao at 12/04/2006 03:01:00 PM

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