We focus on the application of business practices to operate a successful sports organization. For this special blog, topics emphasized are promotion in sport, sport marketing, the development of sport marketing plan, financing a sports organization, sport sponsorships, sales application to the sport industry will be emphasized.
Please post your weekly article critique here. If you have any questions, please feel free to send me an email or stop by my office.
posted by Dr. Richard Hsiao at
8/29/2006 01:13:00 PM
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151 Comments:
"Battle heats up in ticket resales", v9, i17, pg. 3 by richard hsiao
I think.....
Wednesday, August 30, 2006 12:00:00 PM
v9 i17 pg. 10
"NFL wants to limit overlap of Fox, NBC shows on Sunday."
I agree with the article. I think that it is a good idea to limit the length of the Fox show, because of the contract that NBC has to do their show. I think this article will have a positive effect on sport management.
Thursday, August 31, 2006 10:17:00 AM
"The most dominating tennis player the U.S. has never known," v9, i17, pg. 14 of the Sports Business Journal, by Kandice Pyles...
I must agree that I have never heard of Federer, but according to the article he is currently the best tennis player out there. The article raises questions about how "will America embrace one of the world's most dominating athletes," especially if only "8% of Americans recognize Federer's face, and only 16% know his name" (pg. 14). I didn't realize the extent of how much Americans watch tennis has a fashion statement, not for the game. Other tennis players that have not even won the US Open get more recognition than do players who are amazing and make the sport exciting. I think it's horrible that company's can get away with promoting less talented athletes for so much more money than compared to an athlete who promotes the sport with dedication, charisma, and who's charitable. I do not like how sports and athletes are now being sponsored, such as for sex appeal or for fashion if they have a "rock star" appeal rather than being a better athlete. I think it warps the idea of athletics and the sport and how younger fans will in vision their role models. I hope Federer sticks to his convictions and morals by keeping up his charity work and take his own name and hard work in his own hands and not let other companies or sponsors change his image.
Thursday, August 31, 2006 5:45:00 PM
"Young lacrosse owner off and running" v9 i17 pg.6
The article I read was about Angela Batinovich and how she purchased a Portland Lacrosse team. In the article some people critized her because she is a trust fund baby. Her father is a millionaire real estate investor so she has inheritated money from hiim. I feel that people should not critize her for the money she has but praise her for her accomplishments at her young age. With the money she has she could be just partying all the time but she is actually doing something and going to work everyday which is at the Rose Garden,to make sure her company succeeds. She graduated from Loyola Marymount in 03 and she later opened her own clothing store which did not stay open very long.
Friday, September 01, 2006 1:18:00 PM
"Influencer ticket parties: Small talk and big returns"
vol. 9, i 17, pg. 4
I found this article to be very interesting. I think influencer ticket parties are going to become more and more prevelent in the sports industry. Especially, since the teams that are having influencer ticket parties right now its really working for.
I think these influencer parties are working so well because people want to feel involved with these NBA teams and players, and these parties help them feel that way. I also think that these parties feed off of "normal" peoples' fascination with celebraties and if they get to meet and talk with their favorite sports star they are willing to pay the money for season tickets or renew their season tickets.
I do think these parties are a good idea and they are obviously working for the many NBA teams that are using them to boost season ticket sales. This is something we will definitly need to watch and see how it effects the sports industry and professional sports tickets sales in the long run.
Monday, September 04, 2006 6:27:00 PM
"New USC arena sells all its top-priced PSLs" v. 9, I 17, Pg. 7
This article is focusing on the price of seat licenses at USC's new facility which will host basketball and volleyball games. the highest priced seat licenses, which are $10,000 and $7,500, in the facility have sold out already. The problem is that they are having a hard time selling the lower priced seats. They feel the reason for this is because people feel that because they would be paying a lower price the seats would not be as good.
I agree with what the people from USC are saying. When I here what someone paid for a ticket or sometimes what I pay for one, I assume that if it is high priced it has to be a good seat and a low priced ticket is somewhere at the top of the stadium and not worth it. In reality though, with the way they are building facilities these days low priced tickets may not end up being a bad seat.
Monday, September 04, 2006 11:07:00 PM
"Speedway ticket blitz targets hispanic market". v.9, I 17, p. 8.
I found this article very interesting because I was unaware of the exposure Hispanics have in the sport of NASCAR. I completely agree with this sport promotion because the number of Hispanic's in the United States is dramatically increasing every year. This promotion will be the largest nascar performed and will include: Spanish-language ads,and prints offering a package of four tickets for $100.
The title of the promotion is "NASCAR Te Lleva A Las Carreras". or Nascar takes you to the races. This will exceed $300,000 but I believe it is worth it. Nascar needs to reach other fan bases. They have the repetition of having white trash and rednecks as the number one fan base and a new group of people will greatly help Nascar. I think more and more sport organizations will begin focusing on international fan base on the attempt to make there sport nation wide.
Tuesday, September 05, 2006 4:18:00 PM
"Battle heats up in ticket resales" V.9 I.17 pg. 4 by Jonathan Boles
I found this article very interesting because ticket resales are in high demand right now and will only continue to grow. The idea of the Eagles working exclusively with a company is not at all a bad idea and is beneficial for both parties involved. What isn't great for consumers is that ticket prices are usually jacked up above face value and consumers can end up spending an arm and a leg for a single game ticket.
I liked how Ticketmaster is trying to bring back legislation that would not permit ticket holders to resell tickets at a price selected for profit. I have personally bought tickets thought various websites and have paid more than face value for games and/or shows in Pennsylvania when that is illegal to begin with. It will be interesting to see how things fall into place in the next few years with these companies and their partnerships with professional teams.
Tuesday, September 05, 2006 5:03:00 PM
Speedway ticket blitz targets Hispanic market
Vol. 8 issue 17 pg 8
This article was very interesting to me because my family is in to NASCAR. I had no idea that 9 percent of the fan base was Hispanic. I have been to many races and the typical fan is a white “redneck”. I think this promotion will be very beneficial to NASCAR because they need to widen their fan base to other groups and maybe the word will get across to all speedways. This will be NASCAR’s biggest promotion yet, they will have a six week promotion with Spanish Language ad’s on TV, radio and print offering for 4 tickets to a race at California speed way. The tickets will include tickets to a Mexican singing starts concert Patricia Manterola and a chance to meet Carolos Contreras and Busch driver. This promotion is titled “ NASCAR Te Lleva A Las Cerreras. The media value for this promotion is $300,000 and is planed to target 7 million. Along with this promotion in Spanish they are also issuing press releases in both languages and are urging for more diversity in the driver area, by adding Columbia driver Juan Pablo Montoya. I feel this a good move for NASCAR since they are a rapidly growing sport and anything they do to promote diversity will be a benefit the to the racing community.
Tuesday, September 05, 2006 7:51:00 PM
Vol 9 Issue 17 Page 10
"NFL wants to limit overlap of FOX, NBC shows on Sunday"
I agree with the idea about them wrapping the post game show up 10 minutes after the game. Having a game end really early could kill NBC's ratings. The reason for this was because they used to have the post game show till 8pm no matter what time the 4:30 game ended. This gives an opportunity to make more money, and also not drag something out that isnt needed. Fox's postgame show averaged a 7.2 rating last year, which was higher than the networks overall 6.1 prime time average.
Tuesday, September 05, 2006 7:56:00 PM
"French rights: ESPN out, Tennis Channel in," Vol. 9, Iss. 17, Pg. 5
I believe that this is a good decision for all three parties. First ESPN does not have to deal with the low ratings, the Tennis Channel will get higher ratings, and the French Open does not have to pay the high price.
I do not believe this will have much of an impact. It all depends on if the 0.4 of ESPN viewers have the Tennis Channel or if more people have the Tennis Channel.
Tuesday, September 05, 2006 8:42:00 PM
"New ESPNU site targets cstv.com" vol.9 issue.17 pg.9
ESPN is expanding there wings on college sports. The new ESPNU.com website will offer a lot more detail and indepth on college sports than that of just regular ESPN.com college sports tab. The website will offer more interaction and radio and tv clippings aswell. ESPNU is hopeing that universities and there conferences will establish a partnership with ESPNU. This way you could log onto ESPNU and click different colleges and conferences and go to there own links and view all there information. This would make ESPNU one of the top and elite websites now, competing with cstv.com.
I beleive that this is a really good move on ESPN's part. It gets there already big popular name out there even more. I myself is a big sports fan and have never heard of cstv.com. A name like ESPN and ESPNU just about everyone who watches sports knows that name. The already hi profile network will even rack in more money which is a big plus.
Tuesday, September 05, 2006 10:23:00 PM
"McCarley to run NBC Sports' combined advertising, promotions",V9,i17,pg.11,by Matt Arrotti
I think this is a wonderful move on behalf of NBC sports. Mike McCarley seems like a good fit for NBC. He has done a good job in the past, working on such events as the Olympics.
Recently NBC has done a poor job of attracting sporting events on their network. A few years ago they lost their license to air the NFL, and it seems like it has been all downhill ever since. The only sporting events they really televise is Notre Dame football games and golf on the weekends. Hopefully Mike McCarley will bring NBC back up to par, as it relates to sports. McCarley will have a good opportunity, as NBC will start airing football again this season.
Wednesday, September 06, 2006 1:04:00 PM
"New ESPNU site targets cstv.com" v9, i17, p9
I think the espnu.com was a great idea. I've visited this site and really like to read up on the college sports news. The cstv.com is useful too but it's not as popular as espnu. When you think about sports you automatically link sports to espn, so why not expand into their own college site? I've read on cstv.com about the same amount of information as espnu.com but its more convenient when checking out espn.com for the professional level you can go straight to the college section and link to whichever college you want. I feel this is going to help espn's ratings go up.
Wednesday, September 06, 2006 2:33:00 PM
"Young Lacrosse Owner Off and Running" v9, i17, pg.6
This article talks about how Angela Batinovich bought a national lacrosse league franchise to Portland, Oregon last year. Batinovich is a hard working 25 year-old who wanted to bring a new sport to a different city. I found this article to be very interesting because it is easy to relate to. The job market is starting to open up more to women and to have someone so young take a huge step like this is inspiring. I think that it is wonderful that a young female in today’s society has the chance to step up and own their own team. When the team arrived to Portland I was currently living there so I was around to experience what the new team had to offer. The city was excited when the new team arrived. There were sports fans who had never seen a lacrosse game (like myself) who decided to buy tickets and learn about a new sport. The games were so much fun to attend. With her young ideas and lots of enthusiasm the marketing and game day activities will be big hits. They have already sold more season tickets for next year and they haven’t started advertising yet. I think that the lacrosse league will continue to be a huge success in Portland.
Wednesday, September 06, 2006 2:59:00 PM
"Sonics anniversary campaign goes for the heart" v9 i17 p9 of the Sport Business Journal, by Lauren Fitzmorris
I found this article very interesting. Having worked in athletic departments before and having to deal with ticket sales, I am familiar what goes into selling for a sporting event. In the article the Seattle SuperSonics are about to start on of their most expensive marketing campaigns in history. The campaign is for the Sonics up coming 40th anniversary. The Sonics are going to be spending $1.5 million.
The most interesting thing about this article is that the team was just bought by Clay Bennett an Oklahoma City businessman that has the intentions of moving the team. I understand how hard it can be to try to put people into the stands, and it has to be even harder if the team is going to be moving to a new city.
The sales and marketing departments are going to have a lot on their plate to handle. The team needs to promote their 40th anniversary; they are also trying to build political support for the team. I feel that the Sonics have a hard road ahead of them and will need all the local support that they can get.
Wednesday, September 06, 2006 3:07:00 PM
"Big East picks ESPN over starting own network" v.9 i.18 pg.1&44 by Jonathan Boles
When I first read the title of this article I thought it was a no brainer. The first idea that ran through my head was that the Big East would be dumb to start their own network because they would lose a lot of exposure and fans. And in the end, I think the Big East made the correct decision but after reading about the Big Ten, I could see how such a business venture could be possible.
The Big Ten will launch the Big Ten Channel next August and Fox is backing the start up costs. What I liked about the idea of a conference channel is that they get to showcase not only football or major rating draw sports. They also get exposure for some of the lesser viewed sports such as volleyball or soccer to name a few. This will give die-hard collegiate fans a chance to really see their favorite teams play in every sport.
I think whatever the conference feels more comfortable doing financially should ultimately be the deciding factor. The Big East is set to make $200 million over the next 6 years which is no small amount of money by any stretch of the imagination. But I also like the idea of a conference channel that the Big Ten, Mountain West, etc. have decided to pursue. So whichever avenue a conference decides to take, it should pay out great divedends in the end.
Wednesday, September 06, 2006 4:39:00 PM
Sept. 4-10 v9 i18
"Survey shows strong support for the NFL"
I agree with the article, which says that the L.A. area would support an NFL team. The No. 2 TV market in the country needs an NFL team. Altough it would probably require a current team to relocate so the 32 team structure is not affected. This article has a positive effect on sport management.
Wednesday, September 06, 2006 5:37:00 PM
V 9 iss 18 pg. 3 "U.S. Open"
After reading this article about the U.S.Open and how advertisers are participating more now than ever. The article stats that years ago advertisers only sponsored the us open so that senior people could get seats. Now there is an even more incentive to advertising. For example, the get to use the tennis center grounds for filming, be in the stadium during the match, and they get a full 30 second spot for commericals. I feel that this will not only benefit the advertisers but also the open. Alot of the tennis players i feel are attractive which helps in getting an auidence and in tern helps the advertisers.
Sunday, September 10, 2006 8:11:00 PM
"Big East picks ESPN over starting own network", v9,i18,pg.1, by Matt Arrotti
I think this is a great move on behalf of the Big East conference. ESPN is a great network to air any kind of sport.
I don't understand why any conference would want to start there own network. Even though it would benefit the smaller sports such as volleyball and soccer, alot of people wouldn't take the time to order these channels. A perfect example is the NHL. Most of the playoff games were aired on the OLN network and nobody had the chance of watching. This is a great sport management decision. ESPN gives schools the opportunity to gain national exposure and everybody is able to tune in.
Monday, September 11, 2006 4:42:00 PM
"Divas race onto Hostess calendar" Vol 9, i 18, pg 12, by Kandice Pyles...
I think the new approach by Hostess to incorporate the only three nascar drivers is a little risky. I think their two audiences are accurate and will catch the eye by some mom's who give props for women breaking through the traditional molds, and to the convienience store shoppers. But for some reason I don't think there is that great of a demand or fan base to want to buy this calender. It is an inspirational one and I like how they are not subjecting the drivers to sex appeal, but I'm hesitant in believing the product will do well because for one there is only three women drivers and I don't believe are that well known.
Monday, September 11, 2006 6:01:00 PM
"ESPN has Monday on its mind" V 9, I 18, pg. 4, Adam Hemminger
Being a football fan, I like the idea that espn is going to run these ads to promote monday night football. But you are either a football fan or you aren't. If your a big fan your probably going to be watching this game anyways because it is one of the better games for that week. I don't think that running these ads will help draw more people due to the fact that if your not a fan your probably not interested. Overall they have established a pretty comical ad for each day that I think people interested will actually take time to read. For those who enjoy watching monday night football this will give them something enjoyable to read each each day leading up to the game.
Monday, September 11, 2006 8:33:00 PM
Money often turns substance over style logic on its head.
Vol. 9, i 18, pg 37
THis article is about substance over style in sports and which one pays more. They talk about the many NBA players who lack substance in their game but get payed in the millions each year. That is really a good question if you ask me. Do people pay to go to those NBA games to see there favorite team win or do they go to watch the style and showmanship of certain NBA players?
For me personally, I like to see the players dunk and put on a good entertaining show, but if my team doesn't win I get mad. I think it is more important to have a team with substance. On the other hand if you can have a team with great substance and good style that is were the real money is at. I think the bulls team in the 90's with Jordan, Rodman and pipen had the perfect mix of substance and style. They knew how to put on a good show and win games at the same time. I don't think we have seen such a team since then.
Monday, September 11, 2006 8:57:00 PM
"NBC Sports Will Roll Out Redesigned site on Tuesday" Vol. 9 I 18. pg. 44
This article is focused on the redesigned NBCSports.com web site that will feature new and up dated online possiabilities that NBC sports page never offered before. An example would be adding sports news, live event video, and fantasy sports.
I feel the improvement in the web cite will help their ratings and promote more of NBC offerings. NBC has been in the shadows of FOX and ESPN sports in the last decade and this redesigned site should help in competeing with the top dogs.
After reading this article I have a few opinions or suggestions I would give NBCSports.com. I would try to have the entire game live instead only making partials and clips of the live events. Yahoo and ESPN have full game coverage and entire live coverage. If they want to compete they need to offer similar advancements.
"Though NBC wont be streaming its coverage of Notre Dame football games online, the network is constructing several video features for the site..."
I feel this new site will be successful in someways, but it will not reach the top.
Tuesday, September 12, 2006 1:51:00 PM
It all starts with a kickoff, now a proven winner
Pg. 4 vol. 9 I. 18
For the past five years the NFL has opened on a Thursday night, which has been very beneficial to sponsorships and ratings this year for the second year in a row Sprint returned as the presenting sponsorship. Other sponsors including Campbell Soup, GM, Coors, Pepsi, Gatorade, Visa, and a few others also paid for kickoff rights. Along with these companies sponsoring the kickoff game there were marketing events taking place in South Florida were the next Super bowl will be located, also there was a week full of activities in Miami. During opening week in Miami they plan to discuss the international market, for plans of and exhibition game targeted for china next summer. I think this is a good idea because they NFL just becomes more popular every year and to include other cultures is a good way for it to keep growing.
Tuesday, September 12, 2006 6:10:00 PM
Valicia Price said...
"Easy Targets?"
Volume 9 Issue 17
pg. 13
This article is a brief summary of professional athletes being victims of scandalous agents.
Most professional athletes are victims of fraudulent crimes without any knowledge. These agents/financial advisers are stealing millions of dollars from these athletes and this make it hard for people like me who want to become a professional sports agent. These selfish acts will definitely cause conflict in the relationships between professional athletes and their agent/financial advisers. This will also have an affect on the sports agency that these agents may come from. How reliable is the firm when it comes to getting the athletes the best agent who they can trust for their financial needs. These type of selfish and fraudulent acts should be a big eye-opener for professional athletes especially the new athletes.
Tuesday, September 05, 2006 9:46:50 PM
Tuesday, September 12, 2006 6:57:00 PM
"Survey shows strong support for the NFL" vol9 iss18 pg30
Turnkey Sports did a poll in LA to see how the people left about not having a NFL team in their home town since 1995. It was surprising to find out that the LA people are still dedicated NFL fans. Even knowing that their home team got stripped away from them. About 11 years ago, Georgia Frontiere and Al Davis agreed on a two team move, leaving LA people without a home team. Frontiere moved her rams to St. Louis and Davis moved his Raiders back to Oakland. Many people would now rather see a whole new team to come in, instead of having one of the two teams move back. The only problem with a team coming to LA, is that there is no stadium there as of now. A new stadium would mean having to use public money for the stadium or have that money goes to improving the city. Most everyone is LA is looking for a team to come back home though.
I think that LA should get a team and that they deserve it. LA are one of the biggest and most money making cities in the world. A new team in LA would bring in a lot of revenue and create a lot of new jobs for people. I believe that this is something that can be done here and that someone will bring a NFL team back to the city of LA.
Tuesday, September 12, 2006 8:51:00 PM
"Stadium authority appeals court ruling against patdowns at Tampa stadium" volume 9 issue 18 page 6
Since 2001 the Pittsburgh Steelers have used ushers to pat down fans before entering the stadium. In 2005 all of the other NFL teams followed. This year,2006 the Tampa Bay Buccaners and Raymond J stadium will not be participating in patdowns due to a law suit that season ticket holder Gordon Johnston had filed. He basically stated that it violated his constitutional rights. I think pat downs should cotinue just because you never know what someone could bring into the stadium. Tampa Bay should reevaluate this situation and make the right move. The Steelers made this move after the September 11th attacks in 2001. It only costs around 10,000 dollars each game to do patdowns with certified workers, this is chump change for NFL sport organizations. Its better to be safe, for the sake of the spectators, and the players.
Tuesday, September 12, 2006 8:54:00 PM
"Big East picks ESPN over starting own network," vol. 9, iss. 18, pgs1,44.
I agree that it is definately a better idea for the Big East to sign the deal with ESPN. ESPN is the biggest sports channel there ever will be. Everyone has ESPN and know if they want to watch a game that is the channel to watch.
I do not have any real idea how the will effect anyhting except that now Big East games will be seen all of the time and will be seen in primetime which should help the schools in different aspects. Also it will help the conference, but that is about it.
Tuesday, September 12, 2006 10:35:00 PM
“Stadium authority appeals court ruling against patdowns at Tampa stadium” v 9, i 18, pg 6
This article talks about NFL teams performing pat downs before fans may enter the stadium. Some question if this violates their constitutional rights. The other big question that has arisen is who should pay for the extra security that is needed. It talks about how Raymond James Stadium will be the only NFL team this year that does not pat down their fans before they enter the stadium.
I think that across our country extra security is needed, especially when there are large gathering of people. It is like boarding an airplane you have to go through lots of security but when you board that plane you can sit back and feel safe and secure about who is on the plane and what they have with them. At Heinz Field they have been patting down fans since they opened the new stadium. In Seattle, they have been performing pat downs for the last few years as well. I would rather spend an extra time going through security then spending the whole game worrying if there are security risks sitting around me.
Wednesday, September 13, 2006 12:43:00 PM
v 9 i 19 p. 7 Sept. 11-17
"ESPN: Changes boost MLB ratings"
ESPN's "Sunday Night Baseball" has its highest ratings in four years because of contract changes. Teams can appear on the network four times a year,and can make six apperances by 2013. ESPN has a "flexible" schedule so they can show better games and the games aren't blacked out in the home team's market. I think the article has a positive effect on sport management because better TV ratings equal more revenue.
Wednesday, September 13, 2006 2:59:00 PM
“Stadium authority appeals court ruling against patdowns at Tampa stadium” v 9. i 18. pg 6. Lauren Fitzmorris
This article talks about the use of patdowns at NFL Stadiums and how Courts ruled againts patdowns at the Tampa Bay Buccaneers stadium. A fan in Tampa filed a lawsuit againts the patdowns saying that it violated his constitutional rights. There was also an issue in Chicago, but an oppposite result was given. Another problem in Chicago on as to who was responsible for paying for the patdowns. An arbiter ruled that the Chicago Park District was responsible for paying for the patdowns.
I feel that patdowns are a needed security measure that should be contiuned not only in the NFL, but in other professional parks and at the college level as well. When I go to an event I go their to enjoy it, I don't want to have to think about my safety because the security personal isn't doing everything that they can to keep us safe.
Wednesday, September 13, 2006 3:15:00 PM
"It all starts with Kickoff, now a proven winner" v9 i18 p4
This article is dealing with the sponsorships that go along with the NFL season opener. For the past five years the NFL has opened up the season on a Thursday night and ratings have increased and sponsors pay incremental fees for what is known as Kickoff rights. Some of these sponsors include Campbell Soup, GM, Coors, Pepsi, Gatorade and Visa to name a few. Year after year these sponsors along with business partners have meetings to discuss the opening-week activities and this year their main topic for 2007 is having an exhibition game in China. The NFL is trying to expand their market opportunities and sponsors are paying to get their "name" out there. This article I thought was great because there are several companies that have endorsements with the NFL and will do anything if they can have their logo on it just for advertisement.
Wednesday, September 13, 2006 7:46:00 PM
"Behind the scenes with ESPN's College Gameday" V 9, I 19
This article go into great detail about the effort it takes Lee Corso, Kirk Herbsteit, and Chris Fowler to make this show a success. They spend countless hours on the road traveling to a new campus every weekend. Herbstreit and Fowler even broadcast a Thursday night game. Eventually they end up at the biggest game of the week doing their show from a spot on campus. Once the game starts they go into a bus with multiple screens so they can watch all the games on for the day and prepare to talk about them later.
The article also brought up an interesting point about how coaches love having gameday come to their campus. It really puts them on the map. This can help with fans and mainly from a coaches standpoint, recruiting. Big time recruits may be the whole way across the country but if they see that gameday is doing the game of a college that their interested in, it could help persuade them.
Monday, September 18, 2006 2:31:00 PM
"College sports channels plot strategy"
vol 9, i 19, pg 18, by Kandice Pyles
The basis of the article is how much attention college football is getting and how these sports channels can accomodate the demand. There is ESPNU, CSTV, FCS, mtn, and the Big Ten that are the sports channels that are beginning to add more and more college sports into their programs just besides football. I think it is great that for example CSTV is covering smaller sports, but within a bigger school. I think it's good that each channel has their own particular perception on what to cover, because that allows all types of avid sport fanatics and spectators to view their sport interest. Although, the popular sports do get most of the attention, the smaller sports need to be advertised more. The channels that are prodcasting these less known teams and or sports need to get it out there that they are playing and it can be viewed on their channel. It'll be hard for the lesser known channels to get the viewer number up, I think, because the better channels like ESPN is so well known and provides a high quality show, in my opinion. But for the rest at least it's almost like a little extra fame for the other teams and that'll help boost up their own play even, and possibly start creating a sports buzz in all divisions
Monday, September 18, 2006 4:29:00 PM
WNBA looks for positives as 10th anniversary season ends
Vol. 9 I 19 page 5
The WNBA just finished its 10th season with attendance down 8.6% from the 2005 season. Detroit had the most attendance per game at 9,643,Chicago had the least at 3,377,and Washington had the biggest fall of 22.3%. Even though these teams had a decrease in attendance 14 other teams in the league had an increase in theirs. Along with attendance at games dropping, the television ratings went down. Although the audience has decreased the sponsorship side has seen an increase with 33 team deals reaching $1million per franchise and has grown about 10 percent since last year. I think its good the teams are getting more sponsorships, but what is the money going to do for the team when they lose their fan base, losing fans means losing money.
Monday, September 18, 2006 4:48:00 PM
"Espn: Changes boost MLB ratings," v9, i19, pg.7, by Matt Arrotti
I think this is a very good idea, on behalf of the ESPN network to allow itself to update its schedule of MLB games three times throughout the year. This allows them to see what games may be more meaningful later in the season. Obviously it was a terrific sports management decision, because the ratings have jumped 33 percent on ESPN 2 and 30 percent on ESPN.
I find it discouraging come late in the season and having to sit down and watch a game between our beloved Pirates and the Milwaukee Brewers, when I could watch the Yankees and the Red Sox battle it out to see who makes the playoffs.
Since ESPN has just signed an eight year deal with the MLB, hopefully they will find new ways to increase ratings and satisfy fans each and every year.
Monday, September 18, 2006 5:42:00 PM
"Changing tastes test marketing-savvy Miller"
Vol. 9, i19, pg. 8 By ISAIAH BRYANT
Miller only controls 18% on their market share. Anheuser-Busch (Budweiser) controls nearly half of the market. However, Miller recently hired to high profile names of the marketing business. Miller added former Bank of America vice president Dockery Clark and Jackie Woodward from Mcdonalds. You've probably seen their new add with the "Men of Square Table" where the male celebrities decide on man laws. Featuring Burt Reynolds and Jerome "the bus" Better, the commerical is trying to tell you that its okay to be a man.
Tuesday, September 19, 2006 12:38:00 AM
"Minor league clubs begin affiliation change-up" v.9 i.19 pg. 6 By Jonathan Boles
The article talked about the impending break-up of the Scranton/Wilkes-Barre Red Barons and the effect it could have on other minor league teams and the market. I was not aware that every even numbered year changed took place due to the fact that minor league teams are usually only signed for two or four year development deals.
I think the competition in the market among MLB teams is great. It gives the owners of the team an amount of time to assess how that farm team is doing and what talent they are receiving from them. No one wants to be locked into a contract that isn't paying out dividends for them. I also imagine it can be pretty hard for clubs such as Scranton/Wilkes-Barre to part ways with the Phillies after a seventeen year partnership. But in major league sports today, any business is cutthroat and the owners are only looking out for what they believe is best for them and their franchise.
Tuesday, September 19, 2006 5:31:00 PM
"Stanford Unveils Football Stadium"
v.9,i 19, pg.6.
This article talks about the renovated football stadium for Stanford University, which under went an nine month construction schedule.
Instead of having two experienced architects to build this facility, Standford had two local companies perform the renovation. The $105 million dollar job was constructed by Hoover Associates and Vance Brown Builders.
By using local businesses allowed for the project to finish early. The communication was alot easier double shifts were capable because of the short drive. The improved stadium was actually down sized but more detailed. Alot of the money for this stadium was raised and giving by the community. $65,000 came from leased suites on 1 yr contracts and $2 million came from club seats.
I think this new improved stadium will be great for Stanford football. Having a new facility to call home always has a impact on the player and the games. The stadium is now fan friendly by increasing the quality of the facilities. With new suites and premium seat holders this will bring in additional money for the program and allow them new abilities they did not have before.
Hiring local architects also saved money that can now be used for new improvements, such as new jerseys,equipment, and etc. I think this will be a great improvement and Standford athletics will benefit greatly.
Tuesday, September 19, 2006 7:30:00 PM
Vol 9, issue19, page 18
College Sports channels plot strategy. This article just basically explains how the world of sports hasexpanded. This strategy is a great marketing strategy because you get more college games in one day and some games are even local smaller schools. ESPNU and CSTV are two of the more popular channels you can register for, and they have great games that are played all year. 10 yeas ago you could only watch the primetime game, its amazing on how much things have changed especially in the sport world. These two channels combined will be showing over 120 live games. These networks think they found a niche and should continue to grow in ratings, distribution, and advertising each year.
Tuesday, September 19, 2006 8:13:00 PM
"WNBA looks for positives as 10th anniversary season end"
Volume 9 Issue 19 pg.5
This article discussed some of the issues the WNBA faced in their 10th anniversary season. There's been a drop in fans attendance during the regular season and flat TV ratings. But, some teams seen an increase in sponsorship revenue and the average playoff attendance increased seventeen percent since last year. Sounds like payoff time is the best time of the season and
I bet this is when teams get the most sponsors. The president of the WNBA feels that ESPN are working hard to try to make a positive change to protect them against rating declines. The senior director of programming and acquisitions for ESPN explains how they're committed to working with the league to raise its profile. The NBA even feel that they've done lots to help publicize the WNBA. I personally think that the WNBA regular season games aren't promoted as much as playoff games (I don't see it as much). As far as the attendance, I think the owners and managers, the teams players and coaches are responsible for this. What do they need to do (as a franchise) to increase the fans attendance during the regular season? Good, dedicated fans are hard to come by now days, so these teams need to step up their game during the regular season to keep their fans coming back!!! Sports fans bring lots of money to the industry!!!
Tuesday, September 19, 2006 8:14:00 PM
"Stanford Unveils Football Stadium" v9 i19 pg6
This article talks about how Stanford University football stadium was rebuilt in only nine months. The University chose to have local architect companies model the new stadium instead of highly experiences companies. The two local companies that worked on the stadium where Hoover Associates and Vance Brown Builders. . In having local companies rather than out of town companies do the project, the stadium was able to be rebuilt a lot faster. The local workers were able to work double shifts and communication was never an issue. A lot of the money raised for this project was from the community and from the club seats and suites. $65,000 from 1 year leased suite contracts and $2 million from club seats.
I think that this is a real good thing for Stanford University. It’s always nice to get a nice field and be out there for the first time. The new field will make the players and fans a lot more hyped up for games and other events. It will also bring in more jobs in the community and for the students. And by having local company’s do the project saved the university and community a lot of money which they can put towards other things that need done. They also have the option to use the money towards the school for certain things or to put it back into the community. There will be more pride now at Stanford University.
Tuesday, September 19, 2006 8:27:00 PM
"ESPN Changes boost MLB ratings" Sept. 11-17, vol. 9, issue 19 pg. 7
ESPN has shown major league baseball games for many years and they have had great success throughout their existence. This year alone they have seen significant improvements over past years. The all sports-channel, and it’s sister station ESPN2, have seen an increase in ratings between 30% and 33%, for baseball games this season. This is great news for ESPN, who just signed an 8 year, $2.4 billion MLB television deal. ESPN attributes this increase to Sunday night baseball and Monday night baseball. Sunday night baseball has allowed viewers to see a team more than 3 times during a season. They have also started showing more meaningful games with possible playoff contenders. Monday night baseball games are no longer blacked out which helped the ratings. As a fan of baseball, I am glad to know they will be covering games for the next 8 years. I feel their coverage of the games is the best out of all the networks and I have noticed that blackouts don't occur nearly as often. With games being shown when they are supposed to and the number of meaningful games being shown, which makes it more enjoyable for everyone.
Tuesday, September 19, 2006 9:34:00 PM
Stanford Unveils Football Stadium" V9 I19 Pg6
This article that I read was about Standford University football stadium. The stadium is set to be built within 9 months.
Standford hired two local companies to conduct the renovation. Hoover Associates and Vance Brown Builders worked on the project. The stadium will cost Standford University about $105 million. Alot of the money for this stadium was raised and given by the community. Leased suites will bring in about $65,000 and $2 million came from club seats.
I feel that the new stadium will attract alot of people. Alot of which will not be from students, facility or alum. Everyone wants to attend football games at a nice facility therefore, this stadium will be no exception. I also think that the stadium will bring in alot of money for football and also for the University
Tuesday, September 19, 2006 10:18:00 PM
"Goodell subtracts NFL No.2," Vol. 9, Iss. 19. Pg. 2,27.
Roger Goodell was a good choice as the new NFL commisioner. He knows the job very well as he was the No.2 guy in charge under Tagliabue.
The article talks about how he divided up his post in order to make it easier and they will have less work on each and less pressure.
I believe Goodell is doing the right thing, splitting up the post will help out, even if there is no clear No.2. Even though Upshaw disagrees with it i believe this will help the front offices run smoother than they already were. The article will impact the NFL but making it easier for everything to get done right and i believe other professional leagues will follow and do what Goodell is doing.
Wednesday, September 20, 2006 12:00:00 AM
Sept. 18-24 v9 i20 p. 1
"New site first step in NHL digital makeover."
The newly designed NHL.com will feature lots of digital content and key stats on the main page. I like the fact that stats and scores will be on the main page. As a diehard Penguins fan, I think this article has a positive effect on sport management and a positive effect for fans who like stats.
Wednesday, September 20, 2006 2:43:00 PM
V9 i20 pg13A
"one year after Katrina"
The article that I read was about Hurrican Katrina and that the soul of the city is it's unique and authentic culture. Even only after 1 year since the disaster, they said the new orleans is alive and well. They said that tourism is was the first industry to return after the hurricane. I think this a amazing to hear becuase you would have thought this would have scared people away if not only for a year but along time. Out of 140 hotels 103 are open now and there are over 700 restruants in the french quarter that are open. In addition, 18 new restruants have opened in the metro area. I feel that to get new orleans back to where it was it will take many years but i am very surprised but happy to hear that things are moving pretty fast and alot of people still care about the city.
Wednesday, September 20, 2006 7:50:00 PM
"Cards get fans out of sun, onto the cutting edge"
Sept. 18-24 v9 i20 pg32
The Arizona Cardinal's just opened up their very new and elaborate $455.7 million stadium. The article gave seating information to new design ideas. I thought the article was interesting because it described the new aspects and luxury of the stadium, as well as, how they are marketing the season tickets. I thought it was a clever idea where they knew how much they could sell the seats but they dropped the price. It would even make me go to a game for only $10 even if its at the upper deck. The way the stadium is built with the goal of having natural light, which comes through some side wall openings and a new roofing material that lets light in, is awesome in my opinion. It makes the atmosphere awakening instead of dull and "cool" in the fact that they finally have air conditioning. It's a definitely a step up from burning up outside in their old stadium. I think another great aspect of the stadium is how they incorporated an end zone plaza with food and tables. They turned a ballpark venue into a football venue. There is nothing wrong with taking ideas elsewhere but expanding off from them and setting the bar higher. All in all, the stadium already sold out the seats for the season so that could only tell it looks like a promising investment.
Thursday, September 21, 2006 3:33:00 PM
“Hornets Hire Premier to sell in New Orleans”
Vol. 9 I. 20 Pg 5
The hornets have just hired a new marketing firm called Premier Partnership to help the franchise face its business challenges after Katrina and move back New Orleans, last year the team moved to Oklahoma City after the hurricane and this year are still playing 37 home games there this season and 7 in New Orleans. Premier plans to help the team draw new sponsorships for next season when they plan to return the New Orleans for good. The team is planning community involvement by helping rebuild the city and also host the 2008 all-star game. I think this is good the Hornets not only do they have a fan base in New Orleans now they have fans in Oklahoma, they will also be looked upon because of their participation in helping the New Orleans rebuild.
Monday, September 25, 2006 4:34:00 PM
"Cards get fans out of sun, onto the cutting edge" V 9, I 20, Pg32
This article is about the new Stadium that the Arizona Cardinals have opened in place of Sun Devil Stadium. One thing that I find very interesting about this new venue is that it has air conditioning. With the heat in Arizona this is a great way to get people to attend games. Another great way they have of getting people to the stadium is low priced tickets. I can't believe they are selling tickets for $75 dollars in the lower part of the stadium, and they even have season tickets for as low as $10 dollars. Try finding another place around the country that allows you to see a game for $10.
This new stadium came at a perfect time. The Cardinals made some big free-agents signings in the offseason and just drafted Matt Leinart. These new players along with a great facility should keep Cardinal fans interested for quite some time.
Monday, September 25, 2006 10:00:00 PM
"Great Lawn keeps tailgaters from cooking on asphalt" issue 20 vol 9 pg 33
The Arizona Cardinals organiztion has done something that no other nfl has done. They have put an eight acre parcel of grass outside the stadium mainly to benefit fans. This is a great strategy to use because more fans would be attracted because of the real game like feel. Also because of the hot weather it just makes it alittle cooler with the grass.
They also used this as a place to market things and sell which can produce a big boom because of the fans that will be on the grass. They generate great revenue from food and merchandise sales that are posted on the Great Lawn. Another advantage is that the fan experience is one like no other, they can really play pickup games of football to get themselves ready before they step into the stadium. Doing this in a hot place such as Arizona has really improved in how many fans show up to get together before the game like no other. The most important factor though put into this project was this is all for the fans safety, and them having a great overall experience at the ballgame.
Tuesday, September 26, 2006 11:49:00 AM
"Clippers turn playoffs trip into record sales" v9,i20,pg.7,by Matt Arrotti
I would like to start off by saying, I'm very happy about the Las Angeles Clippers success over the last couple of seasons. They are a young team that will continue to get better each and every year.
The way the organization has built this team, is a very smart business management decision. The team is comprised of alot of young rising stars, that the fans can relate and look up to.
The Clippers have finally gotten it right after all of these years, being second tier behind the other Las Angeles team the Lakers. The Clippers making the playoffs last year was the perfect time to capitalize on the teams merchandise and sales. The team did an excellent job of this by signing a new ten year deal with the arena, spiking merchandise sales, and improving season ticket sales. At least they have someone their now that knows what they're doing, with Elgin Baylor winning the NBA executive of the year award. Hopefully this trend continues, because they are a very marketable team.
Tuesday, September 26, 2006 5:20:00 PM
"Clippers turn playoffs trip into record sales," Vol. 9, Iss. 20, Pg. 7.
The "Clip show" is making big bucks off this years playoff run. Though they always made money even when they were losing, they are making a lot of strides after this playoff appearance. Now they are making record sales. Merchandize is being sold everywhere and they finally sold-out the 8,000 seats on the lower bowl of the arena.
I definately agree with the article that only good things can happen and they will continue to improve on and off the court. Their marketing startegies work, and with the team winning and contending it will only get better.
I believe other organizations will follow what they are doing and try to mimiick them to help themselves prosper. They are doing it right so why not?...
...this is the 2nd one i wrote, the original was so much better but it got erased with i hit publish.
Tuesday, September 26, 2006 6:16:00 PM
"New site first step in NHL digital makeover" Vol. 9 Iss. 20, Pg 1,31
This article talks about the overhaul to NHL's image on the internet. The new site will be more appealing. There will be video clips, player profiles, better information for fantasy team planning, and they hope to create a good social network. Also each of the individual team websites undergoing changes. The goal is to make the site more user friendly and more on track with the sites of other professional athletics leagues. I think this is a smart idea. The NHL's website is very unfriendly to its users. But i don't know how to feel about the idea of NHL connect. Its supposed to be comparable to myspace or facebook, but in my personal opinion those sites are out of control. it might as well become a stalker directory for NHL fans, like facebook and myspace are just normal stalker directories. Over I think the facelift that NHL.com is getting is a good thing. I know myself and a lot of my friends just rely on espn.com because it’s so much easier to use.
Tuesday, September 26, 2006 9:22:00 PM
"Fight league going public in reverse merger." V.9, I 20, pg 6
The article I review dicussed the new International Fight League (IFL) which is an mixed martial arts team competition which begins next year. The IFL is going public in a reverse merger; an increasing growing strategy.
This public enity has sold stock to help found and promote the new league. In recent years, leagues of this sort have failed. There hasn't been a publicly owned team since the Green Bay Packers.
I feel this new league does not have much chance of survival. The risk is to high for a few reasons. One possible risk would the chance of depleting funds. For example, if this league struggles from the beginning stockholders will begin to sell their stock and if others see them struggling who will buy the left over stock?
A second possiblity would be low ratings. Events like this have a hard time getting good views because of the violence and the crappy viewing times late at night.
Overall, I do not think this will be a successfull enity because there will be many obstacles ahead for them and it is difficult to have a popular tv show, expecially in the U.S..
Tuesday, September 26, 2006 11:47:00 PM
“Hornets hire Premier to sell in New Orleans” vol9 iss20 pg5
The Hornets have hired a marketing firm to aid them in there return to New Orleans. The New Orleans Hornets now are residing in Oklahoma City. With the NBAs approvals, the Hornets have hired Premier Partnerships to help get knew new sponsorship business in New Orleans. The Hornets will play 37 games in Oklahoma City and 6 in New Orleans at the Superdome, where the Saints play football. The Hornets are also trying to get the 2008 NBA All-Star Game played in New Orleans Arena. Not only is the NBA and the Hornets organization putting money to rebuild the stadium, their also helping in the process of rebuilding all of New Orleans.
I think that it is a good thing that NBA gets a team back in New Orleans. After something like Katrina you need a physical object like a sports team or something that can represent you and where you’re from. If the NBA All-Star game is held there more money will go into the city and to rebuild the new arena.
Tuesday, September 26, 2006 11:58:00 PM
"NCAA wants schools to square up accounting" Vol 9, Issue 20, pg 4 Sept 18-24
I understand what the NCAA is trying to do in this article; I just don't think it is practical to ask an athletic department to change its budget. I think it would be very benefical to have all schools using the same database, but would it just stop there? The question I would like to ask the NCAA is do you see the NCAA puting a policy now on how much schools can spend? However, it will be benefical to other schools to compare themselves to the rest of the schools, I just think it can give the NCAA more power to put policies in place to limit a school's expenditure.
Wednesday, September 27, 2006 11:31:00 AM
THIS IS A PREVIOUS POST! I wasn't able to select "other" as my identity last time.
"Changing tastes test marketing-savvy Miller"
Vol. 9, i19, pg. 8 By ISAIAH BRYANT
Miller only controls 18% on their market share. Anheuser-Busch (Budweiser) controls nearly half of the market. However, Miller recently hired to high profile names of the marketing business. Miller added former Bank of America vice president Dockery Clark and Jackie Woodward from Mcdonalds. You've probably seen their new add with the "Men of Square Table" where the male celebrities decide on man laws. Featuring Burt Reynolds and Jerome "the bus" Better, the commerical is trying to tell you that its okay to be a man. I think its a great idea to use this strategy because many males enjoy the commercial.
Tuesday, September 19, 2006 12:38:32 AM
Wednesday, September 27, 2006 11:34:00 AM
v9 i21 Sept.25-Oct.1 2005 p. 1
"Giants, Jets team up"
The N.Y. Giants and Jets are teaming up to sell suites and sponsorships in their new stadium. I agree with the article because it makes good business sense for the teams to work together in that area. The article has a positive effect on sport management because joint ventures equal greater revenue for the parties involved.
Wednesday, September 27, 2006 3:07:00 PM
v9 i21 Sept.25-Oct.1 2006
"LPGA"
This article is about women golfers who compete in the LPGA. The tour includes 101 international platers. There are 10 different countries that compete and over $5.1 million in prizes is given away. The LPGA provides over 220 hours of television coverage on networks including the Golf Channel, ABC, CBS, NBC, and TNT. A few of the corporate sponsers that advertise with the LPGA is State Farm, MBNA, Rolex, Footjoy and Mastercard. These companies are some of the biggest names in there industry and with the growing of the golf game espically in women, this is a great investment for the companies to make. The LPGA is a year long competitive game that is split into two halves which leads up to the playoffs. I really enjoyed readind this stuff becuase I really like to golf and I did not know how many people participate, how much the get as a reward if they win also just how popular this game has become within the last decade.
Saturday, September 30, 2006 11:42:00 AM
"Lexus Experience rolling out with T-Wolves." v9,i21,pg.7,by Matt Arrotti
I think the idea of Lexus being able to sponsor courtside seats at Minnesota Timberwolves games is a bad idea. It's one thing to have to your logo shown at some spots in the stadium, but they are going to be having the valet attendants wearing hats and jackets, ticket lanyards for spectators to wear around their necks, logo on the seats, and food served on an elevated platform distinguished by the Lexus branding. Their plan is to call this the Lexus experience. In my opinion I would think the team would want this to be the Minnesota Timberwolve experience. I'm sure the team will receive an incredible amount of money, but it just seems like a bad sport management experience.
Steve Bennett, the vice president for Village Automotive Group says they "don't want this to be a car sales pitch." I don't know how I would interpret it as anything but a car sales pitch. The main reason for going to a sports event is to root for you're team and have fun, not to see a car dealerships logo everywhere you look.
Sunday, October 01, 2006 4:17:00 PM
"NYC Marathon adds Dunkin' Donuts"
v9, i21, pg59... by Kandice Pyles
The NYC Marathon adopted Dunkin' Donuts as one of there 28 sponsors and I think it's a great idea for Dunkin' to get a foot in with the marathon. I think its a good decision by Dunkin' to get involved because it gives great exposure and will retrieve lots of customers. It gives a chance to take a lead within the coffee competition from other retailers. I also like how Dunkin' Donuts will not just have there logo or name placed around the race, but they are providing iced coffees around the course and other promotional items. I don't understand although why the NYC Marathon wanted a coffee and breakfast retailer to be one of their sponsors. When I think about a marathon I don't think about running and coffee, it's just not the healthiest comparison. Although the fan base would probably enjoy the iced coffee around the course more. In my decision, it can't hurt Dunkin' Donuts to be involved so I think its a good investment.
Sunday, October 01, 2006 6:04:00 PM
"Giants, Jets team up" V 9, I 21, Pg. 1
The Giants and Jets are preparing to start marketing their new stadium in the upcoming months. In this new shared venue the suites will be sold together. So when you buy one to watch the Giants that means you also have the rights to watch the Jets. I think it is a good idea for them to share a venue because it saves a lot of money. Although I don't agree with them selling the suites together. Even though the teams are in the same city I would guess that there are few fans who like both the Giants and the Jets. The article talked about how somoe venues that house NBA and NHL teams together do this. This makes sense because those are two different sports and the owner of the suite may be a fan of each.
Monday, October 02, 2006 7:46:00 PM
"ESPN International plans 'Sportscenter' No. 11" v 9 i 21 pg. 16 by Jonathan Boles
Within the next 12 months, ESPN International plans to put another Sportscenter in an English speaking country. In March, Sportscenter was added in Japan but differed from the other 10 installments because it is a half hour weekly show, differing from the one hour daily installment in other countries.
In most countries, the style and outline of the American version is emulated. But what isn't added is the catch phrases and such that we are accustomed to hearing. ESPN is trying not to strike a nerve with cultural sensitivity which is a good idea. For the show to catch on in other countries, they must first pay close attention to cultural sensitivity or they could lose their audience. I believe that putting Sportscenter's all over the world is a key element to expand sports globablly. Sports is a frontrunner in our society today and deserves the coverage that it is receiving, and probably more than it is receiving. People around the world are more aware of sports. It is also a good idea to put Sportscenter's all over the world so that they can all network together and share video and information that may not be as readily available to other countries who are covering the same event.
Tuesday, October 03, 2006 7:09:00 PM
"The BIGSHOW"-HBO SPORTS, volume 9 issue 21, page 16
A heavy weight title bout between russian Nikoai Valuev, and Monte Barrett is a highly anticipated fight that will be taking place on HBO. This fight is for the belt and will be shown worldwide on HBO, which only does 4 boxing fights a year. Leading to the bout it has shown alot of key marketing ideas to get people to watch this fight. For one they use wallscapes so the message is vetical and not horizontal on the billboards. They also have life size ads of the two in most of the bus stops througout New York City. This is to show the difference between the 7'0 Valuev's height compared to the 6'3 Barrett, and also gives you a chance to stand next to the two to see how you stack up. This giht also has ads in Sports Illustrated and ESPN the magazine. Due to the great strategies going toward this fight I think it will get great ratings and be an overall great fight.
Tuesday, October 03, 2006 7:24:00 PM
"Shop Saints" touts sponsors' goods" V.9 I.21, PG 10.
The article is about the New Orleans Saints football franchise and the branded initiative asking fans to buy Saint merchandise to help rebuild the city and the depleating football team.
There are number of events going on to help both the city and the team. One plan is to buy team sponsored items becasue there is a percentage of the cost going toward the Katrina relief fund and the rebuilding of the Super dome.
This aide is similiar to the "Buy America" campaign inwhich the Saints and New Orleans came up with "Shop Saints". Although the team sponsors are down from 2004 it looks promising for the Saints organization.
I believe that the "SHop Saints" is a great idea for the future of the football team and the city. The article states that New Orleans has sold out every home game this year, the first time in team history. With enough sponsors I think the Saints can strive, from ticket sales and relief help. This may be difficult to say, but hurricane Katrina could be the best thing that has happen to the Saints in their entire history. This is true because of two reasons. One, the fans are ten times as loyal and supportive of their "hometown team" becasue they know a part of there spendings is going back to the rebuilding of New Orleans. Secondly, they gained a fan base all other the country. Everyone is screaming for the Saints! They could become the next America's team, replacing the Cowboys.
Tuesday, October 03, 2006 8:26:00 PM
AAA sees success with NASCAR
vol. 9 I 21 pg 6
After 19 years with Roush Racing Mark Martin is brining it to an end. Mark has made it a great year for AAA, there are 62 regional clubs that have never done anything together before this campaign. This year they have spent over 25 million on the team sponsorship and track deals. This past weekend during the Banquet 400 was AAA first race related commercial with Mark. AAA is also planning a farewell for Mark at the season ending race on Nov 19. People are wondering what will happen once Martin is done racing and AAA says they r going to continue what they are doing with a rookie a driver. Martin son has also been a face for AAA’s safe driving laws and driver-education test-drives. I think it is great that his son is involved and eventually he will probably become a driver for AAA and have his family name live on with the team, him participating the events he does know lays the ground work for in the future.
Tuesday, October 03, 2006 9:58:00 PM
"SMG gets Superdome ready for big game," Vol. 9, Iss. 21, Pg. 10.
Hurricane Katrina was a major disaster, it affect a lot of people, the entire city, and will be felt for a long time. The Superdome, home of the NFL's New Orleans Saints, was affected by the storm.
Before the storm, SMG layed off 153 full-time employees. Since it was such a major deal to get the dome up and running again the company hired back 80 full time employess to help out and fix it as soon as possible. They also went out and hired 2,500 part-time employees to be able to get it back to what it was.
This is very important, not only for the sporting events that will take place, but also for the city and the people who live in New Orleans and the surrounding areas. It is a major step in helping people and the city recover from the tragedy that happened in this area a year ago.
Tuesday, October 03, 2006 10:24:00 PM
Vol. 9, Issue 21
One-on-One with Patrick Lencioni
In this issue of Sports Business Journal I found the interview with Patrick Lencioni very interesting. He is an expert on strong leadership and effective management in the World of sports. When talking about dysfunctional team, he describes ones who put their own career, stats and needs over the teams success. When doing research work with sports teams, Lencioni discovered that coaches and players are always very hungry and eager to learn more. One of the most surprising things that he has discovered is that in professional sports many of young athletes are still kids and are yet to fully grow up, that is why one can't treat them all as adults because often times their bodies and skills might be fully developed but their behaviors are not.
One of very true points the author makes is that, many good business people are applying sports theories into the World of business, any many coaches are eager to learn from outside their industry. Exploring the question; What makes a real team? Sacrifice for one another, put in energy and time as well as commitment and accountability. A good team is like a warm loving family. For a team to be strong, one has to devote themselves, their time and energy. Another expect of a healthy team is a team spirit and getting along. Every team consist out of a good officiant leader who represents the core and who others can look up to. That one should be accountable and trust-able. Another represented point is: Coaches knowing their limitations and hopefully not let big ego get in between of reachable goals. The ego of players plays a major role as well. When an athlete makes decisions upon his ego, status and career. That decision might not reflect upon the succes of the team. The world of sports is a very team oriented environment and that is why the world of business has and will always have something to learn from it. Sports represents a clear picture between failure and success as well as winning and loosing. The progress can be seen , felt and viewed from many different prospectives and that is why I as well believe that one can apply a sports philosophy to different areas of life. A good team is like a good marriage, a good team is like a good business partnership, a good successful team can represent so much more than just a sports team. My analogy of a great friendship is like a dream team getting along in all aspects. What to me represents a dream team is truly what life is all about, making it happen in different partnerships; personal and professional.
Tuesday, October 03, 2006 10:41:00 PM
SMG gets Superdome ready for big game," Vol. 9, Iss. 21, Pg. 10.
New Orleans’s Superdome is now back in running action, after being destroyed from the Hurricane Katrina 13 months ago. The Saints will play there first game back in the Superdome against the Atlanta Falcons, the first game in their home stadium in two seasons. The Superdome had to come to a close after it held over 25,000 evacuees and it also took on heavy damages from Hurricane Katrina. After Katrina, 153 employees were laid off but now 80 of that 153 are rehired full time. There are now 2,500 part-time event workers that were recruited and trained for the Saints vs. Falcons game. That game will be the biggest football game help in the Superdome. The Superdome has experienced many Super Bowls, Final Fours, and also the 2004 Nokia Sugar Bowl which was held between LSU and Oklahoma for the NCAA National Championship. This will be the biggest event in the process of rebuilding New Orleans. There was many live bands and entertainment that went on throughout the day upcoming the football game. The Superdome however is still rebuilding its suites that will cost about $185 million.
This is defiantly a positive thing to have in New Orleans. It brings hope back to the city and allows people to forget all the sorrow and pain and cheer on their home team for a night. It also will bring in money and revenue that will help out the city and also allow people to get jobs and make money and get back on their feet again.
Tuesday, October 03, 2006 10:55:00 PM
“SMG gets Superdome ready for big game” vol 9 issue 21 pg 10
This article talks about how SMG is going to handle the New Orleans Saints game. The pressure is on because this will be the first game played in the arena since Katrina tore through the area a little more than a year ago. For this season they hired back 80 of the 153 employees that they laid off due to Katrina. And they also hired 2,500 part time employees. They benefits for SMG is that these people are experienced. And with this being such a huge game they are going to need that expertise. This game is expected have the biggest draw of people outside of the super bowl and final four. I think this is will be an amazing event. The crowd is expected to be mainly made up of locals and this game is basically a symbol of the rebirth of the city. I think SMG made a good move by hiring back some of those locals that where once employed by the company. I think the energy will be amazing and I think this will really help the rebuilding of the stadium and the area. I think it will show all those that watch that these people are not defeated and that this city is bound together more than ever.
Tuesday, October 03, 2006 10:57:00 PM
Volume 9 Issue 21 Page 8
"YES and MLBAM testing wireless game MVP vote"
This article talks about majore league baseball and the YES network are trying out a wireless application that will let cell-phone users pick a "Player of the Game." The MLB got the idea from this past World Cup when you could text the "Man of the Match." They thought they could try it with baseball. I did notice when I was watching the World Cup about this "Man of the Match," I thought it was pretty neat and also the fans voted for it and not the commentators or anyone working with the network. I think it's a good way to get fans involved during the game or match. The only thing I question is are there going to be a lot of viewers texting in. Many older people I feel don't do the whole texting thing but maybe that could change by just texting a number and then listening to the prompt for what number to push for your player. Another thing I was thinking is that a lot of games go past 10, 11 o'clock at night and many viewers might be off to be before they can text. I do like how the YES network and MLB is going to give it a shot. It won't cost the network little or nothing at all. It's a good way to keep viewers watching the game until the end.
Tuesday, October 03, 2006 11:39:00 PM
"AAA sees success with Nascar" pg 6. Volume 9, Issue 21.
This article is about AAA's deal with Nascar. A lot of there success with Nascar has been through the help of their deal with Roush Racing. Mark Martin a member of Roush Racing has been the father of safe driving. However, Mark Martin will be leaving Roush Racing after next year and this leaves AAA with questions. What do they do to replace Mark Martin. AAA plans on staying in Nascar after driver Mark Martin exits. I think this is a good idea. Millions of people are Nascar fans so it wouldn't make much sense to stop sponsering Nascar if one great driver leaves. There are still many drivers I feel AAA can use. I think as long as they can sponser a good driver, that will always be in the Nextel Cup Race, like Mark Martin, AAA will be in good hands.
Wednesday, October 04, 2006 11:27:00 AM
v 9 i 22 p. 1
"Flop hangs an'L' on ESPN
ESPN will end its "Mobile ESPN Service on Dec. 31. The service never caught on with consumers and was costing ESPN money. I agree the article will have a positive effect on sport management because now ESPN can focus on profitable ventures and sports business is all about money.
Wednesday, October 04, 2006 3:50:00 PM
"Red Bulls selling more than soccer with their new club seats" pg. 20 of vol. 9, i. 22
The new $100 million Red Bull stadium being built in New York is offering a different aspect to purchasing tickets. The stadium is built for soccer as well as other events such as lacrosse, concerts, and college or highschool football games. What is a great marketing approach in my opinion is that they are choosing to offer club seats that will get you in for all events, not just soccer. I think that is a great idea in the fact that more people will most likely pay that extra money to get those tickets. All the events involved allows for a great diversity than any other stadium. Nonetheless, giving the ticket holders of the club seats an option to pick which seats they would like according to the east or west side. I think it was a great move by AEG, especially since no other place offers that kind of deal, and only uping the price by $600 for the whole deal. I don't think I can beat that price for all the potential activities that are going to be held there. One aspect to attract more people, in my eyes, is to possibly give specific examples of what kind of concerts are going to be held and or other events. Other than that, Red Bull stadium will be fine and I like how they are trying to spike up soccer in the the areas.
Saturday, October 07, 2006 9:23:00 PM
pg 4 vol 9 i 22
" Vitamin Water"
This article was about Glaceau's Vitamin Water and how they signed Donovan McNabb, the Philadelphia Eagles quartback to a 2 year deal. I feel that since Vitamin Water is somewhat new, in a marketing aspect of it they are doing a great thing in getting big name athletes to be in the ads and commericals. Vitamin Water does not mind if he doesn't drink the water while in uniform but they would like him to bring bottles of it to public appearences. The ads will start in late October or early November. This is the perfect time for both McNabb and Vitamin water since it is the peak time for football season.
Sunday, October 08, 2006 12:29:00 PM
"Flop hangs and 'L' on ESPN",v9,i22,pg.1,by Matt Arrotti
This article is about ESPN exiting the business of mobile service. ESPN introduced ESPN mobile only eight months ago and is already being pulled off the market. At the end of the year ESPN planned on having 250,000 subscribers, but only ended up between the 5,000 and 20,000 range.
In my opinion ESPN was just to hesitant in which direction they wanted to go with the product.
Obviously this wasn't a smart sport management decision on ESPN's part. Being that I am a huge sports fan, I think this could have been an excellent product. I was always intrigued by the idea after seeing the commercials, but don't think enough details were given to make me want to look into it. The article states that one of the main reasons the product flopped is because people already have phones and phone plans. I probably would have done more research on the product, if I didn't recently renew my contract with my mobile provider. The process of getting out of my current phone deal would have been to much of a hassle. Another factor that limited my interest, is that I'm already able to get sports updates on my phone if I'm willing to pay the extra money. Maybe if ESPN was willing to give the product some more time on the market, it would have turned out to be a success. I guess we'll never have the chance to find out.
Monday, October 09, 2006 3:07:00 PM
"Reaffiliations shift farm clubs closer to home"V 9,I 22,Pg. 6
This article talks about how Major League baseball teams switched their affiliations with their minor league clubs, some of them hooking up with clubs closer to home. From a business stand point this is a good idea because it is easier for the big league club to monitor operations and their future prospects when the have an affiliation that is near by. Especially with their AAA teams because these are the players that will be making a jump to the majors shortly. Local fans should also be interested in this because they might have a chance to see the future of their favorite ball club. Eventually this might even help the big league club out with revenue because if fans become interested in their minor league prospects they might be compelled to come watch them when they make it to the big leagues.
Monday, October 09, 2006 9:06:00 PM
“Jay-Z featured in spots for TNT’s NBA coverage” Vol 9 Iss 22 Pg 4
This article talks about TNT’s plan to put out 8 commercials using Jay-Z to help promote their “let the truth be told” NBA marketing campaign. This marketing line will also feature NBA stars. These commercials are supposed to be content driven and are to be mostly unscripted and be more straight from the heart of players. I like Jay Z is a smart choice. He’s well known by his music. He is also frequently spotted on TV broadcasts at games just being a spectator. I think the combination of his love of the game and his minority stake in the New Jersey Nets makes him a great candidate for this campaign. The whole goal of marketing is to draw people in. This could be the perfect way to get those people out there that are on the fence about basketball but like Jay-Z’s music to maybe give it a second look.
Tuesday, October 10, 2006 12:39:00 PM
"Red Bulls selling more than soccer with their new club seats" pg. 28, Volume 9, Issue 22
Anshutz Entertainment Group is trying to distinguish its operation in the competitive New York market by offering a club seat package that covers the cost to attend every event at the new MLS stadium being built in New Jersey.
I think its a great idea what they are marketing. It is a very competitive market in New York and with the great amount of stadium contruction going on in New York; Red Bull needs to be a step ahead of the rest.I think this article will impact the sports industry alot. I think there will be more offers like this. Where a larger stadium being built club seats tickets will be offered with any event at the stadium. However I don't think its too big of a deal since this is only the MLS and soccer isnt big in the United States.
Tuesday, October 10, 2006 4:13:00 PM
“Jay-Z featured in sports for TNT’s NBA coverage” vol9 iss22 pg4
In this article, they talk about how TNT plans to produce and put out commercials using famous rapper Jay-Z. Their doing this to help promote their “let the truth be told” NBA marketing campaign. Jay-Z is already a huge basketball fan and can be spotted at many NBA games. He also owns a percent in the New Jersey Nets. Not only will these promotion helping commercials being using Jay-Z but also many other NBA superstars. The commercials are planned to be unscripted and more straight from the heart oriented giving the commercials more power and more feeling and meaning.
I think that this is a smart choice by NBA. Jay-Z is already known as one of the best rappers alive and is known to have love for the game of basketball. His love for the game and doing these commercials put together a nice combination that should produce a good commercial for the NBA to draw in more people and fans. It should be real interesting to see how these commercials will come about and what they will turn out to be like. Knowing how good of a rapper Jay-Z is and how much time he puts into his music, this should defiantly turn out to be a big hit especially with 8 commercials. Who better to tell the truth than the man himself Jay-Z.
Tuesday, October 10, 2006 8:09:00 PM
“Jay-Z featured in sports for TNT’s NBA coverage” vol9 iss22 pg4
In this article, they talk about how TNT plans to produce and put out commercials using famous rapper Jay-Z. Their doing this to help promote their “let the truth be told” NBA marketing campaign. Jay-Z is already a huge basketball fan and can be spotted at many NBA games. He also owns a percent in the New Jersey Nets. Not only will these promotion helping commercials being using Jay-Z but also many other NBA superstars. The commercials are planned to be unscripted and more straight from the heart oriented giving the commercials more power and more feeling and meaning.
I think that this is a smart choice by NBA. Jay-Z is already known as one of the best rappers alive and is known to have love for the game of basketball. His love for the game and doing these commercials put together a nice combination that should produce a good commercial for the NBA to draw in more people and fans. It should be real interesting to see how these commercials will come about and what they will turn out to be like. Knowing how good of a rapper Jay-Z is and how much time he puts into his music, this should defiantly turn out to be a big hit especially with 8 commercials. Who better to tell the truth than the man himself Jay-Z.
Tuesday, October 10, 2006 8:10:00 PM
No ‘dog-and-pony show’: Jordan committed to shaping the Bobcats’ product not selling it
Vol. 9 I. 22 Pg 13
Back in June Michael Jordan agreed to help the Charlotte Bobcats by making final calls on player personnel and the roster with GM and coach. Jordan said he is more than happy to sell the Bobcats Basketball along as it is them and not himself. He will sell the brand by putting his stamp on it, he will help sell the big-ticket items such as naming rights for the stadium. HE also said he has no problem with helping the franchise and telling about it but does not want to be used in commercials because to him it is considered selling him self. I feel this is a good move for the Bobcats because Michael has been around the league for so long and knows many aspects of it, and taking charge of the Charlotte team is in a way giving back to the community.
Tuesday, October 10, 2006 8:34:00 PM
"NFL LOOKS GLOBALLY" VOL9 ISSUE22 PAGE 8
This article just explains on how the NFL is tryng to reach the fans eye in other countries. Football in the USA is like what Soccer is to most of the countries around the world. The NFL is planning to have 2 games regular season games outside the US each year. I think this is great for the world and the players experience. This would also be a big money maker because when people across the world see these players play they might want that teams apperal or a specific players jersey. Getting people around the world to get involved with the NFL helps TV ratings, and also the purchasing of gear in which is a good strategy to having two regular season games across the world.
Tuesday, October 10, 2006 8:49:00 PM
"Cardinals' deal boosts naming-rights spirits" v.9 i.22 pg.9
The article talks about how the Cardinals, through Team Services marketing consultant E.J. Narcise, reached a naming rights deal with the University of Phoenix. The University of Phoenix is a secondary education institution that has thousands of students earning degrees by completing classwork online. The deal is a 20 year, $154 million dollar deal. The fact that the Cardinals reached an agreement boosts spirits among other teams in the NFL such as the Saint, Cowboys, and Giants/Jets.
Naming rights deals are very instrumental and essential for organizations to bring in revenue. For the most part, they typically work out but sometimes relations go sour. For example, PNC is not happy with the Pirates and are possibly looking for a way to back out of their deal. Due to the Cardinals reputation for being a perennial loser, E.J. Narcise did a hell of a job of landing the second highest package in the NFL. Narcise obviously used the marketing mix to promote and pursuade the University of Phoenix of the product that the Cardinals were offering.
Tuesday, October 10, 2006 9:19:00 PM
"Vitamin Water adds McNabb to stable of endorsers" Volume9 Issue22 Page4
This article is talking about Vitamin Water signing Donovan McNabb as one of their endorsers. I think Vitamin Water hit it big with the signing of McNabb. It is the perfect time to sign especially with the year he is having for the Philadelphia Eagles. Donovan is a class act among the sports world. He has never been arrested or ever in the news for doing something wrong. Many kids and young adults look up to him and appreciate the way he plays the game and the way he carries himself. Vitamin Water is getting ready to market and advertise their product nationally. Right now they are attacking the Philadlephia region hard with stand ups of McNabb and putting him on bottles and outdoor billboards. McNabb is just one of a few sports stars who endorse Vitmain World. Some other one's are Brian Urlacher, LaDainian Tomlinson, David Ortiz, Tracy McGrady just to name a few. I think Vitamin Water is really making strides by signing these big time players. Kids see who drinks what and that makes them want to drink it just like Gatorade has done so well. So in that aspect I think McNabb is a perfect fit for Vitamin Water.
Tuesday, October 10, 2006 10:27:00 PM
"Jay-Z featured in spots for TNT's NBA coverage." V. 9, I. 22, pg. 4.
This article is about this upcoming years NBA market campaign. Turner sports will run 8 commericals throughout the season using rap star Jay Z as well as several other NBA superstars. The commericals will be promoting games on TNT which will be based more on the content of the individual. The commericals will not be rehersed but live.
I feel this is a good thing for the ratings for TNT and the NBA because they are targeting a target market, African Americans and minorites. For example, in previous years a similiar campaign has been followed using Pharrell to promote the all-star game. A good majority of the NBA viewers are African Americans. By using a well known rap artist could grab the attention of these viewers. Making the games and commericals more appealing could increase ratings. Jay Z also owns an minoirty stake in the New Jersey Nets which will help out the New Jersey organization and improve their national fan base.
Targeting a super star in a different industry such as Jay Z will help the NBA and TNT improve their television ratings and possiably gain a higher status in the sports industry.
Tuesday, October 10, 2006 11:38:00 PM
"Red Bulls selling more than soccer with their new club seats," Vol. 9, Iss. 22, Pg.20.
The New York/New Jersey Red Bulls is a MLS soccer team. They just had the team renamed to the REd Bulls just recently.
They are offering a club seat package that covers the cost to attend every even at the new MLS stadium in New Jersey. This is something new, most organizations do not offer that, they usually offer in parts but not whole. They are selling club seats for $1,900 with annual contracts of 3,5, and 7. With the construction of the stadium they are catering to what the fans would like and doing many things to make this best as posisble for their fans.
I agree that this is a good thing and it will help benefit the team and the franchise. I believe they are being less greedy than most franchisez who try to get every penny possible and only worry about profit. This could change a lot on how other organziations deal with type of seating and what they will do. It is a good thing for fans though.
Tuesday, October 10, 2006 11:57:00 PM
October 9-15 v9 i23
"ESPN ship sails smoothly under skipper"
ESPN's new programming chief, John Skipper, is more style than substance. He wants to promote all of ESPN's ventures not just TV.
I think this is a good idea because now ESPN can make money on various fronts.
Wednesday, October 11, 2006 3:05:00 PM
"Bofa puts 'grand' into grandstand" pg.1 vol9 i23 by Kandice Pyles
Bank of America is making a signature high grandstand area then any other sponsor in NASCAR. They are creating an area for employees, clients, and contest winners that will experience the first club seating area. For Bank of America to decide to brand a seating area is a great idea, and the fact that they are creating high quality hospitality will definitely make the seats in demand. They are taking great lengths to market and work with Levy restaurants, who are bring in a specific supervisor and chef just for this seating area. I think the fact that this is the first brand area of seating; it will be beneficial for NASCAR and Bank of America. They said Turn 4 is a good location and has a good sight, but the pictures of the area I think looks like it's just an outside restaurant and they're isn't much seating, especially just to watch the race as well. In a matter of time they’ll find out if these nice club seats will work. I have speculation, but at the same time it would be pretty neat to have quality food and a place to sit and socialize with space at a race, than be crammed in the other stands.
Sunday, October 15, 2006 8:16:00 PM
"WWE busy scripting its next moves" v9,i23,pg20,by Matt Arrotti
The reason I decided to read this article, is that I'm a big fan of the WWE and Vince McMahon. WWE over the past few years has become a publicly traded company posting a revenue of over 400 million in fiscal year 2006. In order to improve their marketability even further, they plan on starting a new film division and showcasing their talents overseas.
In my opinion, both of these sound like really good ideas. Movies need to find the next action hero and what better place to find him than the WWE. The problem with this though, is that only the hardcore wrestling fans end up going to see the movie. I think this has been proven with the movie See No Evil and the recently released The Marine, which flopped this past weekend. Originally, I thought The Marine would have done a lot better with a person like John Cena, who alot of the fans can relate to. I think taking the product overseas, is a great idea and has proven to be successful in past years. The fans overseas really seem to enjoy this type of action and have a deep desire for it. It can only help the company if people all over the world are buying the merchandise and pay-per-views, instead of just the individuals here in the States.
Monday, October 16, 2006 12:52:00 PM
v9, i23, p 1
"Bofa puts 'grand' into grandstand"
This article talked about NASCAR and how Bank of America is making a signature high grandstand that will benefit employees, clients, and contest winners. I feel that this will be one of the best decisions that a company can make. There are no "nice" areas for people to sit at and hang out when they attend NASCAR races. NASCAR is has been a growing sport espically within the last couple years so this will i'm sure bring in a big profit for NASCAR and Bank of America. According to the article, they said that the "grandstand" will be at turn 4. They said it is a good location and has a good sight of pretty much everything.
Monday, October 16, 2006 8:25:00 PM
"Classic stretches in effort to grow" V 9, I 23, Pg. 36
This article is about how ESPN is trying to increase ratings on its station ESPN Classic. They are trying to get away from just showing old games to bringing back original programs that once aired on ESPN. Examples of shows are Stump the Schwab, Who's Number 1, and World Series of Poker. I think this is a great idea on ESPN's part. People of the younger generation aren't going to watch games on Classic with players that they don't know and have never heard of. The younger generation is most likely the ones watching television so if they put shows on that appeal to the younger generation they will probably see a boost in ratings. Shows like poker reruns are good ways to draw the audience.
Monday, October 16, 2006 9:48:00 PM
"Endorser bill for Nike nears $2B," Vol. 9, Iss. 23, Pgs. 1,8
"Nike owes athletes, teams, and leagues $259 million more than the company said it did just three monthes ago, with overall commitmens now exceding $1.9 billion." $259 million is a large number in its own right, but to owe $1.9 billion is rediculously large. This is a huge jump from the earlier $1.6 billion and is the biggest amount owed since they have kept track. They spend there money easily and on whatever they want, recently they have spent lavishly on soccer, with the World Cup being a major thing.
Nike is the biggest sports retailer and they also have the highest profits, so they can really spend all they want because they do make more back in returns. They are also expanding, into other worldwide sports, in order to make more profits and make their name known worldwide.
Nike pretty much can and will do whatever it wants, the article basically talks about what Nike is doing and their expansions. Also it talks about where they money is going and what the change has been. This will cause other sport retailers to start spending more money on endorsements and sport managers will try to compete with Nike.
Tuesday, October 17, 2006 3:16:00 PM
B of A puts ‘grand’ into grandstand
Vol.9 I23 pg. 1/8
Bank of America is creating a VIP feel in the grandstand at Lows Motor Speedway. B of A had reserved 800 seats in turn 4 at $49 and $59, this type of branding has never happened before. Bank of America has put signage, special food, and a beverage device, with servers under turn 4. There are 2 concession stands being added, at the top of the stands, and underneath. They have also arranged for bathroom, attendants in the both men and women’s restrooms. This is the first of a 5-year agreement with the Speedway along with 9 other ISC and SMI tracks. Although there were already 100 tickets sold in the section the racetrack contacted those people and relocated them to closer more expensive seats at the tracks expense. I think this is a good sponsorship package that was set up with both the racetrack and Bank of America; maybe it will get other large companies involved in doing an event similar to this at other track locations.
Tuesday, October 17, 2006 4:37:00 PM
"Grizzlies buyers agree price is high" v. 9 i. 23 pg. 5
The article talks about former Duke players Brian Davis and Christian Laettner partnering to buy the Memphis Grizzlies. Davis has offered majority owner Michael Heisley $252 million dollars. A local group that owns the other thirty percent is still optomistic that they will be able to keep their share in the organization but could ultimately be forced to sell their stake.
The biggest problem with the whole sale is that finance experts are saying the team is selling for 20 percent higher than it is worth. The team just moved into the FedEx Forum in 2004 and reportedly lost $40 million last year. Davis claims this number is exaggerated and is optomistic that he can still turn a profit with this team.
I believe there is a lot of risk invovled for Brian Davis in this business venture. The team is undeniably losing revenue, though we're not sure exactly how much. I think it's great that Brian Davis would become only the second minority owner in the NBA but I'm not sure if he's setting his sights to high or if he has enough information readily available to him that dictates to him that he can make money with this team. Whatever the scenario may be, if Davis buys Heisley's share of the organization, it is still subject to NBA approval. It will be interesting to see how everything develops and if Davis buys the team, whether or not he can turn a profit.
Tuesday, October 17, 2006 8:52:00 PM
On Demand demand: Dedicated HBO Sports category scoring with viewers, netowrk says...vol 9 issue 23 page 13
This article basically talks about the On demand feature on HBO Sports. On demand is becoming a big part in television today. This service for HBO sports is providing different sporting features that they can watch over and over. They have increased thier product line, and boxing is thier biggest sport that they prvide to the viewers. A great marketing aspect that they provided is that they have a 30 minute countdown feature to big fights. Basically what this is , is a preview of a big fight that has interviews and footage just to spark up the fight. They are trying to put together a 30 minute segement that you can watch on demand that will make you want to go out and purchase the fight on pay-per-view on its future date. This gets HBO sports involved as well as the money making industries who put these fights on pay-per-view. Also these On demand features sport documentaries which show popularity to turn to HBO more often. On demand has a come a long way and more and more people are purchasing it because of its great features.
Tuesday, October 17, 2006 8:56:00 PM
“Puma to make balls for MISL” vol9 iss23 pg8
When the Major Indoor Soccer League’s six team start off their new season November 4, they will playing with a new brand of ball. The MISL previously used Spalding but now will kicking around Puma. Puma recently signed a four year deal that makes them the official leagues ball supplier. The deal also sees that there will be German athletic brand will produce retail for the ball. Unlike that of Spalding who did not have those rights in their deal. While Puma have all the rights to sell MISL replica and mini soccer balls with their Puma name on them. The deal also includes anything from MISL broadcasting and telecasts to internet website usage and arena boards.
I think that this is a good idea on Puma’s part. Puma has been around for awhile and now you start to see all of soccer be taken over by Nike and Adidas. Plus unlike Spalding, Puma has the rights to make money off retail for being the official ball of MISL. This should also increase sales on soccer balls, which is a huge plus for Puma. They need to get their back out there and this is defiantly a good way and start.
Tuesday, October 17, 2006 9:09:00 PM
"Miami's Wade heating up, adding endorsement for T-Moblie" Vol 9 Iss 23 page 10
This article talks about the Miami Heat’s guard Dwyane Wade and his new endorsement deals. T-Mobile plans to make a Dwyane Wade signature sidekick product. He is scheduled to appear in at least 4 national spots when his ad breaks. Wade joins other NBA stars like Charles Barkley, Ben Wallace, and Wince Carter in these T-Mobile ads. Wade’s other endorsements include plugs for the Lincoln Navigator, Converse, and Gatorade. This seems to be a likely move for Wade his already has his hands in the shoe, beverage, and car markets the next big one that his hasn’t conquered is cellular phones. I think it’s a smart move on his part. Endorsements are great ways to make money with little effort and they don’t require athletes to get beat up. As long as he keeps playing well and playing on a good team he’ll have no problem getting endorsements.
Tuesday, October 17, 2006 9:51:00 PM
"Another year, another MLB gate record". V.9 I.23 p. 4.
This article is about pushing major league baseball to a third straight overall attendance record. The MLB recoreded 76.04 million fans this year which was 1.5% above last year's tally.
The major league has been improving the past three years setting new standards every year. In 2006, 20 of the league's 30 teams have had attendance gains.
But, the teams who are at the top every year stay there such as: the NYY, Boston, LA Dodgers, and etc. The teams at the bottom also stay there. Examples, Pittsburgh, Tampa Bay, and Florida.
I feel that if teams want to increase attendance they need to start winning championships. Detriot made the playoffs for the first time since 1987 and their attendance has already improved. The Chi White Sox also benefited drastically for their series win last year.
The teams who do not win usually have low turn outs. The Marlins had the lowest pay salary in the big leagues this year, which resulted in a losing season, which then resulted in the lowest attendance in MLB.
The problem with baseball is that some teams spend money and some teams dont. And year after year the same group of teams dominate baseball causing teams like the Pirates to be horrific for more than a decade. I feel in MLB you have to spend money to make money and the way things are set up now it is generally impossible for teams to be consistantly good. And this brings up the issue of the salary cap, but that is a whole other issue.
Tuesday, October 17, 2006 11:51:00 PM
"WWE busy scripting its next moves" Volume 9 Issue 23. pg 20.
WWE events have long topped weekly cable ratings, pay-per-view subscription numbers, and DVD titles regularly top the charts in the sports category. Now the WWE is pushing into the digital media and film industry by providing opportunities for its wrestlers. WWE is turning to the international market to continue growing its fan base.
In my opinion this is a great move for the WWE because movies are a great way to get your wrestlers names out there. Look at "the Rock" and "Hulk Hogan"; they're house-hold names around the U.S. The problem with this though, is that only the true wrestling fans will end up going to see those movies. This is proven with the movie "See No Evil" and the recently released "The Marine", which both recieved low ratings over and neither brought in much money.
Wednesday, October 18, 2006 1:41:00 AM
October 16-22 v 9 i 24
"Bettis still running hard..."
Jerome Bettis is capitalizing on numerous business opportunities.
The Bus has trademarked that term and is doing lots of endorsements.
I agree that the article has a positive effect on sport management because it is all about money.
Wednesday, October 18, 2006 4:38:00 PM
One-on-One with John McEnroe
Tennis must 'continue to reach out . . . and try different things'
In this issue of Sports Business Journal I found the interview with the tennis legend Mr.McEnroe very interesting, because I believe that his game and World wide exposure opened the doors to so many great tennis players. Back in the days he was a great inspiration for other athletes and now as commissioner of tennis his mission is to change how tennis is organized and managed for the better. Looking up to NASCAR he believes that they are ahead of the game because they are constantly improving their marketing skills. To market any kind of sport is not an easy task but McEnroe has already in mind 10 changes that would market the world of tennis better. In general he talks about how there is some controversy how much input into advertisement should a sponsor have and how much the official promoter of the Tennis World Tour. For example: one of the best players right now Roger Federer is still someone unknown to general public,. Now a question asked is: Whose job is to put his name out there and promote him 24-7. One say, that Nike should do a better job, others say that its the Tennis Tour promoters that could promote and manage athletes better. Either way it is a up to both to make an athlete that they represent appealing and popular World wide.
Tuesday, October 24, 2006 1:01:00 PM
"Bettis Still Running Hard" v9,i24, by Matt Arrotti
Even though Jerome Bettis football career is over, he is still bringing in the money with all the endorsements, he has decided do. Companies such as Miller Lite, NBC, etc. have come calling for Jerome's services.
I think this is an excellent business decision on behalf of these companies. Who wouldn't want one of the most popular football players ever to be sponsoring their product. NBC is using Jerome as one of it's football studio analysts every Sunday before the NFL kicks off. It helps to have someone with the football knowledge as broad as Jerome does, to detract from the other stations running pre-game shows. I think Jerome is doing very well for himself, as it relates to life after football. Everyone of these companies will be proud to have him.
Tuesday, October 24, 2006 4:13:00 PM
"Teams watching Cav's paperless ticketing" v9 i24 p5 by Kandice Pyles
The Cleveland Cavaliers is the first major league team to adopt a new technology called Flash Seats. It is a program installed for people who want to buy, sell, and transfer their tickets for games, but it is all online. It is considered a paperless ticket and at the door of the arena, they can just read someone's creditcard or license through a handheld reader, which then spits out a piece of paper with the seat number on it. Accordingly to their first debut of this program, the lines did not slow down due to this, but there was a problem in the fact that people had to activate this program onto their season tickets, etc. I think it will be a new wave among sporting events, especially if it doesn't slow down the lines. It allows people to not worry about losing their tickets and they can even resell their tickets anywhere. I think everything will resort to the internet anyways, so this is just the start and at least now little kinks can get worked out and see what needs improvement. It is a nice extra perk to ticketing and something new people might find easier or might feel more complicated for those who do not know how to use the internet or getting tickets for younger fans. Time will tell what this invention will do for everyone.
Tuesday, October 24, 2006 5:26:00 PM
Venture capital firm Polaris investing in Athletes’ Performance center
Vol. 9 I. 24 pg. 3
Polaris has always been involved in technology and has just turned a new leaf of training professional athletes, they are investing millions into Athletes’ Performance that is based in Arizona and has had many pro athletes threw their programs. They plan to use the millions to expand the centers to other cities across America. These performance centers were founded by Mark Verstegen in 1999 at the University of Arizona, they are a small company that only brings in about $5-$10million a year, and hope that with the help of Polaris plan to expand into a much larger company. Having these performance centers around the country are a great idea since there are pro athletes in various cities and they will have a greater chance of being able to go to a center closer to their location and not have to travel very far if they don’t have to.
Tuesday, October 24, 2006 7:20:00 PM
This article was very interesting to me because I've been a fan of Jerome Bettis for years. The Sky's the Limit for this guy. After winning the super bowl with the Pittsburg Steelers in his hometown, it seems that Jerome is motivated more than ever. With lots of new ideas he's expanding in all aspects of business, still making appearences in the sports media and sharing his knowledge of the game with America. Although I hated to see Jerome leave the Steelers, I wish him well with his clothing line, the restaurant/sports bar, his autobiography and all of his endorsements. Jerome and all of these companies are definitely looking at big bucks in the near future. "The Bus" has been upgraded and driving on the right road to true entrepernuership.
Tuesday, October 24, 2006 8:24:00 PM
"Adidas puts its money on Querrey." v. 9, i 24 pg.10
This article is about Adidas signing a teen tennis super star. This is the biggest contract since Andy Roderick signed with Reebok in 2000.
Sam Querrey is a 19 year old freshly out of High school with major talent. Querrey was playing well while the American tennis players were struggling. His name was spotlighted and he was targeted as one of the next greats in tennis.
The pays roughly $250,000 annually with a low six figure signing bonus ( which is not common in tennis)
This could be goood or bad Adidas. Signing young talent who has not yet established themselves at the pro level is very risky. If he is a flop, Adidas will lose out on millions. The purpose for signing superstars is to bring forth more money than you spend and the chance with this guy is about 75/25.
There is always the chance of finding star. If this works out it could boost adidas's name in the tennis world. Adidas has more of an soccer and track and field audience and having their name on every piece of clothing Querry is wearing is great for sales.
I feel adidas has a chance to exceed and a chance to fail, but they will never know without taking a chance
Tuesday, October 24, 2006 8:42:00 PM
" Venture capital firm Polaris investing in Athletes Performance Center"
vol 9 issue 24 page 3
This performance center in arizona now is investing into athletes total performance. This center basically was how to train, eat rehab and recover better. They have upgraded in a sort just like UPMC into getting personal trainers to help athletes peak at thier overall performance. This money will be used to expand more centers into different cities to let athletes all around get involved in this training. Websites will be a big part into enhancing the athletes ability as well. There has never been some sort of thing like through a web site. I think this investement is great and will help dearly for these athletes. I can only see it growing each year with more athletes, this firm will just have more success then it already does.
Tuesday, October 24, 2006 9:14:00 PM
"Charities offer many opportunities for athletes to give back," Vol. 9, Iss. 24, Pg. 15.
It is true that many athletes give back. Mostly they give back to their communities. Mostly they establish a charity foundation in their names. The article beings to talk about how many have no idea on what they are doing and just do it to do it. The article explains the hardships of doing this for example one paid staff member. Then the article talks about donor-advised funds, where you basically just give money to the foundation. Then there is actually just giving money to what you want it to help with.
I agree with the article that is a very good thing for athletes to give back and it shows they are good people. I disagree with how negative it seems about starting your own foundation and i believe that any athlete should be able to give there money any way they want to as long as it is helping someone in need.
I believe it is important that an athelte has someone there to help them decided this and to help them do what is best and make sure what they are doing is actually reaching what it is supposed to be reaching.
Tuesday, October 24, 2006 11:30:00 PM
Volume 9 Issue 24 Page 9
"Chrysler Championship hopes expanded Hooters area hels draw young crowd"
Hooters just signed a deal with the Chrysler Championship, a PGA Tour golf event. Chrysler hopes to attract a younger crowd to the event. I believe Hooters and Chrysler made a great deal by doing this. Who do you see at golf tournaments the most? Men of course and what better way to attract a group of young men to a golf event with the "Owl's Nest" which is a tent set up near the 17th and 18th hole. Here they will offer a ticket package that contains a ticket to the event, parking pass, orange visor, six wings and two complimentary beers. I think this is a great way to attract people to an event. I think it would be great to take your wife or girlfriend to event sponsored by Hooters. It's a great idea for a "guy's outting." Men get to eat wings, drink beer, watch their favorite golfer and also observe the lovely Hooter girls. If I was Chrysler and Hooters I would keep this contract as long as the Chrysler Championship is still being played.
Wednesday, October 25, 2006 12:02:00 AM
This article was very interesting to me because I've been a fan of Jerome Bettis for years. The Sky's the Limit for this guy. After winning the super bowl with the Pittsburg Steelers in his hometown, it seems that Jerome is motivated more than ever. With lots of new ideas he's expanding in all aspects of business, still making appearences in the sports media and sharing his knowledge of the game with America. Although I hated to see Jerome leave the Steelers, I wish him well with his clothing line, the restaurant/sports bar, his autobiography and all of his endorsements. Jerome and all of these companies are definitely looking at big bucks in the near future. "The Bus" has been upgraded and driving on the right road to true entrepernuership.
Tuesday, October 24, 2006 8:24:09 PM
Wednesday, October 25, 2006 11:08:00 AM
"NBA raising curtain on Web site Overhaul"
The article is about how NBA.com has changed its format dramatically to increase fan awareness and emphasize digital media.
This is the first systemic overhaul since 2003. This is a great idea for the NBA, since NBA.com is still behind NFL.com and MLB.com with how many people visit their website. Other websites make steadily changes, but since NBA.com has just dramatically changed theirs to more of a "fan voice" this gives them something very different graphically, aesthetically with regard to content.
In my opinion it is great to see the NBA.com website not afraid to do such a overhaul. So many websites take time in adding more digital features. The NFL.com doesn't have any digital features unless it says "check out video hightlight". However, within the past 2 minutes of checking out NBA.com their have been pop-ups with video streams, surveys with video streams; It is just more enticing to go to NBA.com. It made me want to start a Fantasy League. I also think this will change alot of sport websites. Expect NFL.com and MLB.com to follow this idea of digital media. NBA.com will show many .coms of what a website should look like.
Wednesday, October 25, 2006 1:28:00 PM
October 23-29 v9 i 25 p. 1
"Russell sets sights on pros with AFL deal."
Russell Athletic is in a three-year agreement with the AFL as their apparel provider. This is after Russell lost their rights with Major League Baseball.
I think it is a good idea for Russell because it gets them back in the sponsorship area and they can make money and sports business is money.
Wednesday, October 25, 2006 3:28:00 PM
October 23-29 v9 i 25 p. 10
Survivor contestant
Stephanie LaGrossa was a recent Survivor contestant who is now going to be the emcee at the games at the Wachovia Center in Philadelphia. Her agent told her about this position becuase she owns a company in Philly called Philadelphia Sports Groups.
Her job is to have fun on the job, with the fans and go out in the crowd and have an awesome time.
She is a very attractive women so I think she is going to do well at this job. If you have beauty and brains that is an awesome combination. This will help her get her name out there and perpare herself for her career in the entertainment industry.
Friday, October 27, 2006 1:00:00 PM
"New Agent, Same Questions for Team Wie," v9,i25,pg3,by Matt Arrotti
Being a former golf team member in high school, this article really interest me. Michelle Wie is getting rid of her agent Ross Berlin and hiring Greg Nared to step in to take over the duties. Throughout her career, Michelle Wie has been known to let go of alot of people, such as caddies, agents, etc.
In my opinion, this is yet another poor business decision made on the part of Michelle Wie. I think this girl is really starting to feel the pressure and trying to press to much. Don't get me wrong, she is an incredible athlete but doesn't deserve to be playing in the men's tournaments. If this was the person responsible for putting her in these positions, maybe he should have been let go. Finishing dead last in these guy's tournaments is doing nothing for her confidence. Alot of people may not know this, but there are girls out there her own age that are beating her. Maybe, she should be concerned about winning her first women's tournament, before she starts trying to take on the men. By the time she turns 20, she is going to be to burnt out from all the pressure. I think she would be better off following Annika Sorenstam, who had nothing left to prove on the LPGA tour and decided to play in a PGA tour event just for the experience.
Friday, October 27, 2006 3:29:00 PM
"Amateur ours: Golf Channel titles am tour" pg 9 v9 i25 by Kandice Pyles
The Golf Channel just partnered up with the American Amateur Golf Tour. The tour will be renamed to include 'The Golf Channel' and it will become into effect on Dec. 1st. It's a good move by The Golf Channel because it will broaden their prodcasting and expand their viewers. In my opinion The Golf Channel does not really have any other competitors and it has the whole golfing industry/golf viewership in its hands, and it keeps on adding new tours, which will only make more people tune into its channel. My only concern is how many people actually watch the golf channel extensively and if there is only one channel and too many tours then how will they broadcast them all. That could be another development among tv technology, but I think The Golf Channel has everything under control and the entire broadcasting of golf. I just think they need to make more advertisements and promoting golf than just picking up another tour onto their tv schedule.
Friday, October 27, 2006 8:15:00 PM
"NFL plans to compensate teams for revenue lost in overseas games" V. 9,I. 25,Pg. 7
This article is mainly about the NFL trying to expand its name to a more global market. It talks about how teams would be compensated the money they would be losing by not having a home game and playing one in a location out of the country. I think this is a great move by the NFL. Teams make alot of money at their home games so obviously they would be worried about giving up one of these games to play at a different location. They only have to give up one home game every 16 years even season ticket holders shouldn't be to upset. Other than NFL Europe I would have to say that the NFL is does not have much of a global market so this is a good oppurtunity for them to expand.
Monday, October 30, 2006 9:07:00 PM
Turner runs ahead of last year’s NBA sales
Vol. 9 I. 25 Pg. 4
Due to last years NBA post season the Turner network is close to selling it inventory and has signed a new pre game program sponsor, Autotrader.com that is taking the place of Nokia on TNT’s Thursday night games. T-mobile will still remain the sponsor of half time along with Southwest for game breaks and Hyundai for “Inside the NBA”. Along with benefiting from these returning sponsors and some additions including Las Vegas.com were the All-Star game will be an even bigger benefit with be the chance to air exclusive All-Star coverage. This is good for the network because they have a chance to gain a larger audience, as well as the companies having a chance to advertise their business more.
Tuesday, October 31, 2006 5:31:00 PM
"Parents joining McNabb in diabetes campaign" vol9 iss25 pg11
This article is a report from Terry Lefton about the collaboration of Donovan McNabb, his mother and father, and Novatris. They came together to promote diabetes awareness. In similarity, the American Diabetes Association received funds for research from McNabbs' foundation. The McNabbs will be running this seven figure deal with Norvatis until 2008. This article explains a key aspect of Norvartis's marketing stategy; using an athlete to market their diabetes medicine. The result of this can have major impact on diabetes awareness in the future.
Tuesday, October 31, 2006 9:41:00 PM
"Turner runs ahead of last year's NBA sales" Vol. 9 Iss. 25 Pg. 4
Turner sports has sold out it's fourth quarter inventory for this upcoming NBA season, according to executive vice president of sales, Trish Frohman. In addition, ratings of last years playoffs were up four percent, up 3.1 from it's 3.0 rating the previous season. A lot of the resurgence is due to youthful players such as LeBron James, Carmello Anthony, and Dwayne Wade.
Turner sports is taking advantage of these young players and their marketability and it shows with Autotrader.com signing on as the new pregame sponsor. Turner sports is prospering due to the resurgence in the NBA coupled with the fact that the all-star game is in Las Vegas this year and Turner holds the exclusive rights to the entire weekend. With a growing audience in the NBA, it will be interesting to see how much Turner sports can prosper this upcoming season and into the future.
Tuesday, October 31, 2006 10:06:00 PM
“NFL plans to compensate teams for revenue lost in overseas games” vol:9 iss:25 pg: 7
This article talks about how the NFL decided to play 2 regular seasons overseas. It also talks about since the teams would be loosing money that they are going to tap into sponsorship money. I think that this is a good way to open up a market overseas for American football. I also believe that it is a good idea that teams get compensated. Just one game can cause a serious loss or revenue for a team.
Tuesday, October 31, 2006 10:16:00 PM
"Opportunities plentiful for MLB to connect with Hispanic Fans," Vol. 9, Iss. 25, Pg. 32.
"MLB boasts an impressive, quantifiable Hispanic fan base that is passionate about the sport." Also many, many stars are Hispanic and have many fans. Many Hispanic children grow up playing the sport and love it very much, to them it is a way of life. As the years go by the MLB does more and more to connect to Hispanic fans.
A major reason for this is marketing. Since many Hispanic players are stars they can market these players, especially to Hispanic fans. The can make marketing these players very effective. They can help with local brand marketing and integrating local teams.
I agree with this article on the important of Hispanic players and Hispanic fans. Both are very important to the sport and can help it grow as well as be great ways to market. Sport administrators need to understand these because this will be a major way in order to market and to reach new levels in other aspects of the overall sport and its different parts. The opportunities are plentiful for the MLB and the use of Hispanic players is very good and going over the Hispanic fans is also very smart.
Tuesday, October 31, 2006 10:40:00 PM
“NFL plans to compensate teams for revenue lost in overseas games” vol:9 iss:25 pg: 7
Those NFL teams who play overseas during this regular season will be compensated for there lost revenue. The teams that play overseas were suppose to play there games at there home stadium, but NFL is trying to expand there NFL brand to oversea countries. The games will be played in Canada, England, Germany, and Mexico. A home team will give up there home playing to play in other countries once every 16 years. The NFL has been playing overseas in preseason games since the mid-1800s and the only regular season game that was played outside the United States was last year in Mexico City. The NFL is trying to create sponsorship overseas to help pay for the revenue lost. The NFL also hopes to get TV partnership with overseas TV lines. There will be an owners meeting in New Orleans and there they will discuss more into detail about how gets the revenue lost and how much. This week will also be the first meeting for new commissioner, Roger Goodell.
I believe that this is a smart move for the NFL to compensate teams for there revenue lost. A lot of teams would make bank if they stayed and played at home. And one big question to ask is how many people would actually show up these games. If they were to play at home, then at least you got the home team fans behind your back cheering you on. There’s no fans like your true home fans.
Tuesday, October 31, 2006 10:43:00 PM
"Kentucky Speedway takes the lead with customer loyalty card" vol 9 issue 25 page 5.
I think this idea is just showing how far technology has come. SHowing each purchase at the track from each consumer is a great idea into which also having its advantages into earning points in which you can get discounts toward the ticket plan. This is a great strategy into getting people to buy more food and such at the track but its all going into thier future tickets or other great prizes. This also promotes the sale of tickets because some where thought to be expensive but earning points off of buying simple things can show maybe an increase of ticket sales in following years.
Tuesday, October 31, 2006 11:02:00 PM
"Nfl plans to compensate teams for revenue lost in overseas games" V.9 I.25, pg. 7.
This article discusses the revenue lost for teams who play overseas in 2007-2008 season. The plan is to compensate for the lost revenue buy dipping into the leagues sponsorship and tv funds.
The idea is to play two games in foreign soil to expand the NFL brand overseas. Potential game sites would be England, Germany, Mexico, and Canada.
I feel this would be an excellent thing for the NFL only if the they can compensate for the teams who would lose one home field game that particular season. The goal is to raise raise a strong commerical product overseas to offset the loses to the home team.
If the NFL can reach a foreign fan base like MLS has the league would surpass every professional sport at the international level. Soccer, as of now, is the most watch sport through out the world. In my opinion, soccer is the most boring sporting event ever televised. If the NFL can reach a international fan base it would become the most watched and televised sport in history.
I rather watch the San Fransico 49ers and the Cleveland Browns play, the most horrible teams in the NFL than Chelsea and Manchester who are very respected in the soccer world. What I' am trying to say Football is alot more interesting than futbol and if the NFL can reach an international fan base other professional sports do not have a chance.
Tuesday, October 31, 2006 11:38:00 PM
"Opportunities plentiful for MLB to connect with Hispanic fans" Volume 9, issue 25, pg. 32.
This article discuss the opportunities the MLB has to connect with Hispanic Fans. With about 1/3rd of the MLB fan-base being hispanic the MLB has an advantage over other Major U.S. sports in reaching the Hispanic Population. Also many brands could use the MLB and connect with the hispanic population.
I agree with the author about how the MLB has a great opportunity to reach the hispanic population. The MLB needs to use his high profile hispanic players to do this though. Baseball and its partners can better use Hispanic players and media personalities to become effective brand representatives. Brands can also integrate multiple local team-level deals so they are efficient at the national level.
This will impact the sport industry, because many U.S. sports will try to duplicate what the MLB will do with the Hispanic population. However, I feel that the NBA has done the best job with reaching out to the international population.
Wednesday, November 01, 2006 1:22:00 AM
October 30-November 5 v 9 i 26
"NHL punches up its club services"
The NHL is increasing its department that focuses on increasing the amount of money the league makes through sharing individual team information.
I think it is good for sports business because sports business is all about money.
Wednesday, November 01, 2006 7:30:00 PM
Volume 9, Issue 25, pg. 33
"Team-building requires choosing players who fit your culture"
This is the best article I have read in a sport buisness journal. I am looking to coach in the future and any articles about coaching or assembling a team catches my eye. This one stuck out the most. I think this article plays a big factor in not only selecting players for a sports team but in a company as well. As a coach you don't only want to look for the best athletes but the the kids who will play together the best. You get one or two athletes who only want to worry about themselves instead of the team then you are screwed. You need team cohesiveness in order to be a successful team. Just like in a business you get some showboat that just looks out for him or herself and the company suffers. I would have done just what the author who wrote this article did. He didn't just look for the skilled players but for kids who respected themselves, teammates and most important their parents. When and if I do become a coach I want to go deeper then just seeing their skills, I want to see how they are as a person. I want kids who have heart and passion for their team and the sport they are participating in, especially if I'm coaching younger kids. I feel it's very important to start kids at a young age and teach them about attitude and how to play together as a team. Hopefully they will learn this and can put it towards their future. A company suffers just as much as a sports team if you got people complaining about each other and not willing to work with one another. Don't get me wrong I want a competitive team who has athletic ability. I believe hard work and dedication can beat talent any day. Once you get the right team the next part is putting them in the right places to become successful. Just like a company you need people doing their own job first and the rest will fall in place.
Wednesday, November 01, 2006 9:28:00 PM
Volume 9 Issue 26 Pg. 26
"Looks can fill at Bank of America Stadium"
As I was reading this article the more it made sense to me. At first I was like how does these concession products sell so good? As I put myself in the shoes of the author who experienced this, it made sense. Bank of America uses see through containers to hold food in. Why? People who purchase from the concession stand or one of their convience stores see exactly what they are getting and what it looks like. Most stadiums I have been to give you the food in a closed sterofoam container. It's almost like a mystery of what's inside. Now at this stadium people are walking around wondering what to order and they see other people carrying their food and can see what they bought. People see this and something catches their eye and head right to the concession stand and order it. I think the owner thought of a great idea to bank extra money from the concession stands. When people get to the front of the line and see the food being prepared right in front of them, they don't even heistant to pay a ridiculous amount for the item. I think this was a great marketing strategy and other stadiums will learn about this and start doing it.
Wednesday, November 01, 2006 9:43:00 PM
October 30-November 5 v 9 i 26
NYRR-Marathon
This article was a very interesting article about the US Marathon runners and how for a long period of time they did not do very well which did not enable them to go to the olympics. The NYRR helped with publicity and money and the US was finally able to send people to the olympics. In 2004 Deena Kastor won a bronze medal which stunned the Americans. She was only one in eight women to ever run a race less than 2 hours and 20 minutes. In helping with the marathons NYRR's revenues have increased by 82 percent and marathon revenues by 100. Obviously advertising for marathons for being part of one in any way will be beneficial for a company. To sum it up and get someone to realize how popular this sport is becoming, this stastic says it all...There was an estimated 432,000 Americans who finished marathons last year compared to 389,000 in 2000.
Sunday, November 05, 2006 8:35:00 AM
Anonymous said...
"Parents joining McNabb in diabetes campaign" vol9 iss25 pg11
This article is a report from Terry Lefton about the collaboration of Donovan McNabb, his mother and father, and Novatris. They came together to promote diabetes awareness. In similarity, the American Diabetes Association received funds for research from McNabbs' foundation. The McNabbs will be running this seven figure deal with Norvatis until 2008. This article explains a key aspect of Norvartis's marketing stategy; using an athlete to market their diabetes medicine. The result of this can have major impact on diabetes awareness in the future.
Tuesday, October 31, 2006 9:41:42 PM
Monday, November 06, 2006 10:29:00 AM
ESPN buys slice of online registration firm
Vol. 9 I 26 Pg. 3
ESPN has just spent $20million on purchasing 10% of the Active Marketing Group headquartered in San Diego with offices in New York City, Denver and Boston and is ranked in the top 10 of sports web sites, Active.com, and account for 17% of ESPN.coms traffic. They are saying that ESPN’s new investment shows their interest in youth sports. A group of top officials has been talking about opportunities in youth sports with magazine and websites for parents of youth athletes and it will be called EsportsParentN. This is a good move for ESPN to get more involved in youth sports, it might give a chance for young athletes to get their names out earlier in their athletic careers and have a better chance of being looked at in high school.
Monday, November 06, 2006 1:00:00 PM
"Flex games offer boost for 'SNF'"
V. 9, I. 26, Pg. 4
This article talks about how NBC is now doing flex games on Sunday Night Football. This gives the NFl the oppurtunity to pick the game that will be aired on NBC during Sunday Night Football. The first game for this is coming up on November 12, and will be between the Chicago Bears and New York Giants. This is being done to help boost ratings. I think this is a great idea for both parties. Both of the teams mentioned are having outstanding years and are among the tops in the NFC. Having these two teams be the main focus of the day will generate interest for the NFL and help boost rating for NBC. Unless they are the teams you like nobody really wants to watch a meaningless game between two of the less talented teams in the NFL.
Monday, November 06, 2006 6:11:00 PM
"Hurry up & wait" pg. 19 v9 i26... by Kandice Pyles
Matt Younkle designed a beer tap that is faster, pouring a beer in 2.5 seconds, and 15% more efficient, by not wasting beer, than any other tap. It has expanded its use into 23 sporting venues and getting more of an appeal in the concession business. Some managers do not think it's that much important to own this turbotap. They say they have enough stands located around the arena that keeps lines short, and there is more of a trend towards bottled beer. Concessionaires are trying to develop a fast paced in and out aspect to their concessions, as well as having strategic loctions for stands and so forth, to promote a better fan to the arena. Fans or anyone, do not like to wait and ines and want to get back to their seats to watch the games. I think that the turbotap is a great idea and even if they have a wide range of locations for their stands to limit the line, having a faster pouring tap makes it easier and quicker. It allows the beer to be poured and done. Then the employee can get the other food right away, without them having to stand there and wait for the beer and maybe tip it out to get rid of the foam and then pour again. Also, if it saves about 19 extra beers, there is a better profit for the keg used. Who would not want this turbotap, if they don't they are smart enough to realize the x number of profit. The article continues with a few ideas to create a better concession stand outcome. I think maybe placing tv's that is playing the sport at the concession stands will help the fans watch the game without the interruption of getting food or drink. And possibly that will make more fans go purchase food more often because they won't be missing anything. No more agrevated fans waiting in line, because they can still watch what is going on. So in my opinion, the turbotap is a great invention and I think they should promote it in very popular and busy bars and restuarants.
Monday, November 06, 2006 8:40:00 PM
"For a 10-year old, ESPNews hangs with a well-to-do crowd."v9,i26,pg.13,by Matt Arrotti
Even after 10 years one of ESPN's smaller stations, named ESPNews is still going strong. One of the more interesting facts stated in this article, is that the average viewer of this station is 36 years old and makes over 60 thousand dollars annually. There are only two stations that have a more financially high end audience. The reason for this people believe is because it doesn't seem to get too loud or obnoxious.
I think this is a great business decision on behalf of ESPN. I am so sick of all these reality shows being on every time you turn the station. If you want to watch a reality type show, all you have to do is walk outside and it will be all around you. It's nice being able to turn to a channel and find out the latest sports news and scores without all the hoopla. I often find myself turning to this channel as soon as I walk in the door in order to see what I missed while I was at class or out doing something else. Hopefully ESPNews continues to stay how it is and doesn't follow everyone else's lead. It's having great success operating the way it does now.
Tuesday, November 07, 2006 4:22:00 PM
"Flex games offer boost for 'SNF'" Vol. 9 Iss. 26 Pg. 4
The article highlights the NFL's ability to use the flex scheduling this year to showcase more intriguing and important games on Sunday nights to draw bigger ratings. The first of those games will be played this Sunday, November 12, pitting the Chicago Bears against the New York Giants. Media buyers are encouraged by this idea and are optimistic that ratings will increase anywhere from 5 to 20 percent.
I love the idea of flex scheduling for the NFL. The fact that we would be subjected to watching a game the caliber of a Cardinals/Raiders match-up for the sheer fact that they were guaranteed a prime time slot is absurd. The NFL is smart for implementing this scheduling and will likely gain in the ratings department because of the importance of the games and the caliber of the match-ups. Many NFL fans will tune in, even if their team is not playing, just to watch a good football game which is good for the NFL and also for the consumer.
Tuesday, November 07, 2006 8:25:00 PM
"The NHL will be the first to go paperless for all-star vote" v.9 i.26 p. 11.
The article I choose to dicuss was focused on the NHL and the all-star voting. The title states that it will be the first to paperless on voting. As of this year digital balloting will begin.
ED Horne, presidnet of NHL Enterprise " believes this will allow fans to vote where they want, how they want..." Since this will be the first all-star game since 2004 it will interesting how this progress.
I feel by giving fans more emphasis on who makes the game and who doesn't make it has a negative and a positive side.
First the positive perspective. I feel this will bring a larger fan base then what there was in the past. And I also think that more people then ever will watch this years all-star game in Dallas. It could become excellent move for the struggling NHL franchises.
Now the negative part. By allowing te fans with more power and influence the all-star game could become a fan favorite game. Everyone has there favorite player and who wouldn't vote for their favorite player 100 times a day just to see them play.
Most fans are oblivious to actual stats and records. Fortunatley, the worst thing that could happen is this years game becoming fan favorties.
Tuesday, November 07, 2006 8:47:00 PM
"ESPN buys slice of online registration firm" vol 9 issue 26 page 3
ESPN had recently bout 10 percent of the active marketing group for 20 million dollars. This will really benefit ESPN because it seems to be mainly involved with youth sports. As ESPN buys this it wont be duking it out with top sports websites it will be clearly in the lead. The opportunity in youth sports are tremendous and ESPN is the world wide leader, and now by controlling the youth sports newtork it will be a great website, for all ages to enjoy.
Tuesday, November 07, 2006 9:18:00 PM
"Hurry Up & Wait - From faster pours to faster payments, concessionaires explore ways to speed service." By Bill King
Vol. 9 Iss. 26 pg.19 - Valicia M. Price
This was an interesting article on a new product to speed up the process of waiting for beer at the concession stands. This new tap can pour beer within 2 1/2 seconds which is faster than regular taps. I agree with that every second adds up - time is money! It's been less than two years and the TurboTap is being used in 23 sporting venues. Some feel this product isn't necessary to have at their stadium's concession stands. The faster the service, the more money people will spend. Especailly, when it comes to beer at a big game and someone want to grab another drink during a timeout. If the service is fast enough, than there's a high possibility that the same person will grab another drink every chance they get. Faster service always satisfies a customer. I like the fact that this new product can save concessionaries money by not wasting as much beer and also offering a more speedy process of service.
Tuesday, November 07, 2006 11:46:00 PM
"NHL will be first to go paperless for all-star vote" vol 9 issue 26 pg 11
This article talks about how the NHL will be the first league to eliminate the paper ballot for all-star voting. The NHL plans to limit voters to using the internet and cell phones only. They also plan to have in arena voting areas. i think that this is a great idea. this is the information age... why not utilize it to it's full potential. in this day and age if you don't physically have a computer you can get access to one or you most likely have a cell phone. this method seems full proof. Also if you don't have either but you are at a game vote there. no one should be left out.
Tuesday, November 07, 2006 11:50:00 PM
"Flex games offer boost for 'SNF'" vol. 9, issue 26, pg. 4
This week on Sunday Night Football, SNF, the Chicage Bears and the New Yorlk Giants will play on NBC. Producers have predicted that tv ratings will increase and have similar ratings of week ones, “Manning Bowl”, played between Peyton’s Colts and Eli’s Giants. These games are some of the many games that are hand picked this season. This is something new that the league and NBC network is working with. This way both markets will get more ratings and increase their markets.
I think that this is a good idea and should have been done along time ago. This way fans get more involved and actually want to watch these games. They will also be more exciting than that of a blow out game. It will also increase market flow for both the NFL and NBC. Both NFL and NBC will see increase in ratings with these new hand picked games.
Wednesday, November 08, 2006 12:04:00 AM
Hsiao that timer is like 10 mins fast.
Wednesday, November 08, 2006 12:05:00 AM
"Gillette on star hunt, exits FIFA,: Vol. 9, Iss. 26, Pg. 1,10
Gillette which is FIFA's older sponsor has ended its association in order to use a new marketing strategy. Instead of spending big money on FIFA they have decided to go after the biggest stars in sports today to endorse their products.
The article more or less just talks about what Gillette is going to do, no as much saying if it is a good thing or bad. I do believe that what Gillette is doing is a very good thing, becuase people do not pay as much attention to sports as the actualy particpiants in the event.
I also believe that other companies will begin to use this type of approach when they see how good Gillette does from this.
Wednesday, November 08, 2006 12:25:00 AM
August 28-September 3, 2006
Volume 9 Issue 17
Page 42
"Magic triples upgrades by giving season-ticket holders a more hands-on way to improve seats"
The Orlando Magic wanted to generate a new process on how to upgrade season ticket seats. People weren’t thrilled with the idea of sending e-mails telling the Magic they wanted to upgrade their seats. Th Magic had the perfect plan. The Magic had a 4-day event where fans were allowed to come in the stadium and sit wherever they wanted and decided where they wanted to upgrade their seats.
I think this was a great marketing strategy. The e-mail idea I don’t think was very professional from a million-dollar organization. Season ticket holders generate a lot of money to the organization, so they need to be treated with great respect. This event the Magic put on makes the season ticket holders feel more apart and welcome to the organization. Not only will this benefit the season ticket holders but people would more likely purchase season tickets when they see the way they are being taken care off. Before the 4-day event for upgraded seats the Magic only had 200 upgrades a year using the e-mail upgrade, now the Magic had 636 season ticket holders upgrade their seats to a more expensive location.
This is just one way to keep the fans happy and coming back. The main idea of this new process to me was to not only generate a bigger profit but to make the fans feel apart of the Magic organization and customer satisfaction is a major factor in a business like this.
Sunday, November 12, 2006 8:31:00 PM
Volume 9 Issue 19 pg.12
"Texans turning concourse space into new lower-level suites"
The Houston Texans are planning on turning their concourse area in to lower-leve suites. Many professional teams are starting to make the change as well. I like what the Texans are doing. I would say that they have enough concession space and ways to transport items from one stand to another so why not add suite level seats. This is where the team makes the most profit from. So by adding more suite seats, you could generate more money for your club. Another thing I like about this process is that the 128 seats will not be permanently installed. Now other events that come to the stadium have no trouble with these seats being in the way. Suites have become a big fad at professional stadiums. Buisness partners take new clients to these suites and groups go to not only watch the game but to socialize and talk buisness. So be adding more suites I don't think you can go wrong. Soon I think all major stadiums will have concourse level suites.
Sunday, November 12, 2006 8:59:00 PM
Volume 9 Issue 20 pg 8
PGA Tour has come up with an idea to reach out to golf fans all over the nation by providing golf packages along with tickets. I think this is a good way to market the game of golf. To attend a decent PGA tour event is pretty expensive, now they are offering packages where they include hotel rooms, a round of golf, and tickets to the event. Not a bad market stratgey. It's something new so they have to start out slow and go from there to see how many people would be interested in a PGA Tour experience. I like how they created there own website where people can look over package deals and order them right online. I'm not sure how fast this is going to take off but give it 4-5 years and I think it will be a very successful service. In the future they can offer more exclusive options like dinner, meet your favorite golfer,ect. I can see this becoming a popular experience in the near future.
Sunday, November 12, 2006 11:04:00 PM
"NHL will be first to go paperless for All-Star vote" Vol 9 Issue 26 Pg 11.
The article discusses how the NHL will be the first professional league to have its all-star voting no longer have paper ballots. This will limit fans to only using cell phones and internet. There was also talk of voting booths in arenas.
I do not agree with the NHL in this instance. Yes, it might be more time-saving to have all voting done via internet but what about your fans that do not have a cell phone or access to the internet; will you turn your backs on them? It will only be a matter of time before there will be virus and hacker problems.
This will probably be a large step for the sport industry because soon many leauges will follow and make all their voting done via internet. I just think it will only be a matter of time before problems occur using this as the only method.
Monday, November 13, 2006 11:03:00 AM
"The Most Dominating tennis player the U.S. has never known," v9, i17, pg. 14
I Disagree with this article because every Tennis fan in america knows who Roger Federer is. The article states that only 8 percent of people know who federer is and 16 percent know his name, but how many americans actually follow tennis. Every time you watch ESPN and Tennis is brought up 2 people are talked about Roger Federer or either Ander Agassi or Andy Roddick. The problem with Roger Federer is that he doesn't make an effort to get himself promoted in the United States. The man is the most dominating player in Tennis it shouldnt be too hard for his agent to find him some high name shoe brand or tennis racket to endorse Federer. The part about sex appeal is BS! Andre Agassi got great sponsorship in the US and the man was balding. In my opinion in a few years everyone that watches sports will know Federer because he will shatter EVERY tennis record out there.
Monday, November 27, 2006 11:32:00 AM
The next day, still feeling a little tired, I took the trip to Rhamnus andset about re doing his dosages, this time with my DNA. 29 moredays so you better get use to being a good slave.
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The next day, still feeling a little tired, I took the trip to Rhamnus andset about re doing his dosages, this time with my DNA. 29 moredays so you better get use to being a good slave.
Saturday, December 04, 2010 3:14:00 AM
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