“Las Vegas mayor takes case to NBA team owners, execs” by Joe Chen, v8, i42, p11

NBA all star game will held in a city without an NBA team. The 2007 All-Star game is set for Las Vegas. However, after 2006 game in Houston, different kind of All-Star game has been born at the same time, it was a very successful event. Therefore, the mayor of Las Vegas tends to take experience to promote next year events, and to lure a franchise to the game.
Apparently, the all-star game becomes one of notably festival of NBA season. TV will reach a world wide television in more than 200 countries. For this season, a number of players were international players who were selected as star players. It could be completely diverse because existence of these international players might increase revenue and attendance of fans from any feasible country. On the other hand, David Stern, commissioner of NBA, said that coming events in Las Vegas we are not going to go there with a team while they have betting on NBA basketball games.
Goodman, mayor of Las Vegas, who knew pretty much about promotion and sponsorship, he was thinking that NBA is not only a maturing market, but also can take a different path to the game. As a result, he would learn from the thriving example of all-star game in 2006. Likewise, the competition of cell phone manufacturer, T-mobile takes the position of sponsorship from Nokia. New marketing target of NBA seems need to be rearrangement. Same as ticket sales, it is a much more advanced sales process now. A good example of digital light processing courtside signage has a significant change from rotational signage to full-motion video. This would be a revolution of advertising, has started to test at Toyota center and a few arena. Probably, in the future day, it could become the system which brings up the revenue of commercial benefit.
In fact, over the all-star weekend, besides the glamorous performance of players, all sponsorship needs to be progress as well as most of team owners expect that the All-Star game could increase attendance and arena revenue. Although, this specific events for next year would not have host team; however, the mission for the mayor Goodman are going to meet as many team owners and executives as possible. Perhaps, his marketing strategic for this festival could be different from previous events. Particularly for taking all customers into investment and sponsorship. Consequently, events in Houston accomplished this assignment which attract spectator via variety conducting. Its achievements motivates Las Vegas mayor would feature the events as an entertainment. Regardless betting or gambling might be more attractive, All-Star games can be promoting as entirely new face.