We focus on the application of business practices to operate a successful sports organization. For this special blog, topics emphasized are promotion in sport, sport marketing, the development of sport marketing plan, financing a sports organization, sport sponsorships, sales application to the sport industry will be emphasized.

Tuesday, March 21, 2006

“NFL draft may be high stepping the Radio City” by Katie Bell, vol. 8, iss. 42, pg. 4




Last year the NFL ended the draft’s 10-year run in the Theater at Madison Square Garden because of the battle going on between Cablevision and the New York Jets over the club’s proposed Manhattan stadium. Apparently Cablevision saw the venue as competition for MSG and began running ad campaigns against the Jets. Shortly after this, New York state politicians decided not to provide state money for the project, which ruined all plans for it.
Unhappy with the treatment toward them, the league held last year’s draft at the Jacob Javits Convention Center, but there was limited space and seating. One of the possible opportunities for this year will be in Radio City Music Hall. This is one of the only places that can comfortably hold the few thousand people that come to the draft. According to Gary Stevenson, president of consultant OnSport, this is a neat idea to have the draft at Radio City. He believes it puts a different spin on things. I also think it is a good idea. Since things did not work out in other buildings because of the lack of space, it is important to find a building that can hold all the thousands of people that attend the draft. Radio City Music Hall is a well-known place as well and it is, as Stevenson stated, entertainment. It changes things up a little and allows for everyone attending the draft to be comfortable and content.