“Nets restructure front office in advance of move” critique by Katie Bell, vol. 8, iss. 39, pg. 31

Before their planned move to Brooklyn in 2008, the New Jersey Nets have created a new chief marketing officer position for the franchise. Tom Glick has been hired as the new CMO. Glick spent the past two years as a vice president for the NBA’s marketing and team business development services department. With his move to the Nets, he will become the third league executive from that department who has recently entered team management ranks. Hired as president of the New Orleans/Oklahoma City Hornets was Paul Mott and also as chief marketing officer for the Atlanta Hawks was Lou Depaoli. Glick as the CMO for the Nets will report to Nets Sports and Entertainment President Brett Yorkmark.

I think with the Nets moving to Brooklyn, it is a good idea to be concerned with marketing. There could be positives and negatives brought about by the move, so in order to avoid or eliminate any negatives, marketing will be a crucial element. According to Yorkmark, with Tom Glick’s progressive business practices and his experience with the NBA, it will help continue the growth of ticket sales and sponsorships. I agree with this. His has NBA experience and knowledge and with this he can help make it a smooth move to Brooklyn for the New Jersey Nets.