We focus on the application of business practices to operate a successful sports organization. For this special blog, topics emphasized are promotion in sport, sport marketing, the development of sport marketing plan, financing a sports organization, sport sponsorships, sales application to the sport industry will be emphasized.

Tuesday, February 21, 2006

Nike First in Line to Pursue Bush by Corey Smith. v8, i9, pg4



The one thing that stuck out to me the most in this article is the difference in contract deals from top shoe companies when comparing football to basketball players. The top football players will make 600,000 a year from a good contract while baketball players like Lebron James sign a 7 year deal for 90 million dollars. But the market must be considered and the football market for clothing seems like it would be less profitable. Especially if they are a losing team and not getting much air time. But basketball teams have many many more games and have the chance for much more air time.

Although in the end I think it is a great deal for a player. They have to basically put their name and face behind a product line and they can recieve a nice pay check. If my biggest worry was whether my next job was going to pay 600,000 or 700,000 dollars I would basically have no worries at all. Although it seems as though Reggie Bush is taking his time and weighing his options when considering his marketability and what will make him the happiest. Which shows that he is very grown up for such a young adult in such a situation. But no matter what company he is contracted with I am sure the pay will be well worth the effort.