“Nike first in line to pursue Bush” critique by Joe Chen, v8, i39, pg4

As a potential football player, Reggie Bush is going to be No.1 draft pick in NFL. Interestingly, he probably will become the first NFL player who signs shoe deals and breaks the $1million a year ever over the history. Top player like Lebron James in NBA draft at 2003, before he got started with his professional career, also was holding the record which is 90 million with contracts with Nike for seven years. As a result, many other well known sponsors are willing to make a deal with Bush as well as contribute to his other marketing opportunities.
On the one hand, excellent players have shown their value that they would like to prove. Also, during the tournaments before they were picked by professional teams, they had chance to make effort to perform well for their future compensation when they attempt to play in the professional league. On the other hand, Tom Shine, Reebok’s senior vice president, notes that the value of shoe deals are not only based on the player’s ability but also the team on which he will play. Most importantly, not depends on how many endorsements that players can do, but relates to the entire ranking of the team during the season. It will determine that whether players can have much exposure time on television or not.
Personally, although Reggie Bush has pretty high evaluation of his first season to NFL, so many shoe deals awaits him as much as sports agent would like to represent him. The first thing he needs to do is remain in good condition to face the following challenges. The sponsors are seeking a best player who could endorse their products or make advertisements which might impact or influence most of their audience. Furthermore, sponsors positively would expect player can play much longer as they can, so that they will increase the revenue of their own products and enhance the reputation for the best player in the professional sports. There is no doubt that either Nike or Rebooks try to sign Bush because he could be the most potential player in NFL since 1998, when Peyton Manning came out. Similar to NBA, since Michael Jordan retired, sponsors desired to create a new super star on this field in order to be more attractive of the event, they wanted spectators to pay more attention out of the field and have a target player represent this sport.