We focus on the application of business practices to operate a successful sports organization. For this special blog, topics emphasized are promotion in sport, sport marketing, the development of sport marketing plan, financing a sports organization, sport sponsorships, sales application to the sport industry will be emphasized.

Tuesday, September 06, 2005

"WNBA looks for answers to attendance dip" (Volume 8 Issue 18)


If you were Donna Orender, what's your marketing plan? Any strategies you can apply from the sport industry segment model?

posted by Dr. Richard Hsiao at 9/06/2005 05:40:00 PM